MAM

Jolly Rancher Hotties launched in India

Hershey India appeals to the ‘hot’ Indian palate with this unique launch

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/08/28/jolly.jpg?itok=7T5p0JmE

MUMBAI: Hershey India has launched Jolly Rancher Hotties, a hard candy especially developed to appeal to the ‘hot’ Indian palate.

The candy is a part of the Jolly Rancher confectionery range, which is known for its unmistakable bold, sweet and tart fruity flavours.

Jolly Rancher Hotties is uniquely crafted. Consumers first experience its tongue-tingling fruity flavours, which then give way to a sudden spicy burst at the centre, thereby leaving a lingering taste, that is a stimulating mix of both sweet and spice. The candy will be available in three exciting flavours - Raw Mango, Pineapple, and Lemon – and is priced at Re 1.

Hershey India managing director for Jolly Rancher Hotties Herjit Bhalla says, “Hershey India is continuously evolving its product portfolio, based on strong consumer understanding. When we researched the Indian taste preferences, we discovered that as a culture, we prefer hot and spicy flavours as much as the sweet ones. It has always been our vision to provide a differentiated product experience to our consumers. We are very excited about the launch of Jolly Rancher Hotties as it is set to strike a chord with both `meetha’ and `theekha’ being fused into a single offering. Jolly Rancher is a key brand in the Hershey India portfolio, and with the launch of Jolly Rancher Hotties, we aim to offer yet another unique innovation that is set to tingle the taste palate of Indians.”

The Jolly Rancher Hotties launch will be communicated across media, including television and digital, and will be endorsed by celebrity Tamannaah Bhatia.

In her comments on the new launch, Tamannaah Bhatia mentions, “Jolly Rancher has always been a favourite, and I would eagerly wait for friends or relatives travelling from the United States to get me a few packs of the candy. I look forward to the exciting launch of Jolly Rancher Hotties in India and to being a part of a brand that I have personally loved over the years.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/22/society.jpg?itok=JaGSOagv
SOCIETY TEA’S #SOUNDSOFSOCIETY SEASON 2 PRESENTS THE STORY OF LOVE, TRANSCENDING BORDERS, RACE AND COLOUR WITH EPISODE 6 – ‘FLOW’

Mumbai: Society Tea, in association with Urban Beat Project, curated by Laiq Qureshi, is all set to release Episode 6 of the live musical web series - #SoundsofSociety, Season 2 https://soundsofsociety.in/. The episode features tremendously talented artists, Dub FX and Sahida Apsara, orchestrating...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/22/ag.jpg?itok=9r8B9NOJ
Chimp&z Inc names Ashish Duggal as VP - growth & operations

NEW DELHI: Digital communications agency Chimp&z Inc has announced the appointment of Ashish Duggal as vice president - growth & operations. He will be working closely with the co-founders on scaling up the business, boost operational developments in the agency and the Merge Infinity Global...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/22/truecaller.jpg?itok=heBNFDYl
Decoding what Truecaller's #ItsNotOk campaign is all about

NEW DELHI: Buzz goes the phone and your heart lurches. The device that was once your friend, ally, confidant, in front of which you used to grin and preen, scares you now. You're scared to pick it up, to read the passive-aggressive, even threatening messages from someone who wants to 'start off as...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/shivani.jpg?itok=MrRcEgcc
Lowe’s India names Shiwani Varma Vyas associate director corporate comms & CSR

NEW DELHI: Lowe’s India has appointed Shiwani Varma Vyas as associate director – corporate communications and CSR. Vyas will partner with the leadership and HR team to drive all internal and external communications in India. Additionally, she will also own and drive the company's overall CSR...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/brandit.jpg?itok=rp8PAcrv
The Souled Store assigns PR mandate to BRANDiT

NEW DELHI: Pop culture merchandise retailer The Souled Store has awarded its PR mandate to BRANDiT communications. The agency will be responsible for handling the reputation management, crisis communication and influencer engagement for the brand.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/jos.jpg?itok=o6L5IGL2
Jos Alukkas questions status quo of women in India

New Delhi: South India-based jewellery brand Jos Alukkas has launched a powerful film on women’s freedom with the aim to drive real conversations and spark a change in the long-term repressive mentality against women across the country.  

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/better.jpg?itok=_0y_9xmU
Betterplace appoints Pitchfork Partners as their strategic communication consultant

Betterplace, India’s largest tech platform for blue-collar workforce management has appointed Pitchfork Partners as its public relations counsel following a multi-agency pitch. Pitchfork Partners will work closely with Betterplace to elevate the brand’s reputation and strengthen its position as an...

MAM Media and Advertising AD Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/port.jpg?itok=Gpd5TIWz
Hamdard Laboratories launches twelve new Unani medicines

Continuing with their mission to make India healthy, Hamdard Laboratories (Medicine Division), India’s most trusted Unani brand, has launched twelve new OTC (over the counter) medicines to build strong body immunity and treat illness like fever, cold, cough, etc. Hamdard’s latest offerings continue...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/medimix.jpg?itok=xFVnZM2S
Why Medimix wants you to ditch glycerine soaps this winter

NEW DELHI: Ayurvedic brand Medimix under Cholayil Pvt Ltd has unveiled a new campaign for this winter that urges customers to ditch their normal soap and switch to Medimix Natural Glycerine soap. The brand has launched a digital campaign highlighting the importance of using a natural glycerine soap...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required