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ITC Savlon augments its Personal Wash portfolio

Introduces Savlon Hexa Advanced Soap and Bodywash

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New Delhi: With Unlock 2.0, the changes in consumer lifestyle and behavior is evident. Preferences have evolved with hygiene being pivotal to wellbeing. ITC Savlon extends its hygiene portfolio in personal wash with the introduction of Savlon Hexa Advanced Soap and Bodywash. Savlon Hexa hand sanitizer liquid for quick and persistent action was introduced in the first phase of the national lockdown to help consumers and frontline medical professionals alike.

Savlon Hexa Advanced Soap and Bodywash with Hexa pro power are scientifically designed with experts to provide anti-viral and anti-bacterial protection.^* Savlon Hexa Advanced Bodywash crafted with Milk Proteins, challenges  the  category with an  offering of germ protection*, moisturization and soft skin.

ITC Limited, chief executive, personal care products business Sameer Satpathy said, “The new normal has reconstructed everyday habits with hygiene taking precedence. Consumers are today more discerning about their choices in everyday life and are adopting stringent precautionary measures to ensure wellbeing. Savlon Hexa Advanced is an offering in the personal wash category, that combines a balance of germ protection* and skin cleansing & care.”

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