MAM

Irrfan Khan is Mastercard's first Indian brand ambassador

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/12/26/irfan.jpg?itok=cyKyiYH4

MUMBAI: American brand Mastercard has roped in Indian actor Irrfan Khan as its new brand ambassador.

The actor has already put India on the global map with the kind of films he has been doing internationally and is now set to be the first ever Indian actor to be named as the card’s ambassador.

Irrfan has also shot for the Mastercard ad campaign in the Pink City of Rajasthan that will be rolled out soon.

Mastercard connects consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. Irrfan’s credibility, versatility, wide appeal and authenticity are hard to rival and that resonates with Mastercard’s value which empowers its customers to access a world of unlimited opportunities. Being a self-made man, his connection with the masses makes him an ideal choice to be the brand ambassador.

Mastercard is said to be encouraged by the ‘Digital India’ initiative that recommends Indian consumers to make digital payments in their daily lives and is looking to tap Bollywood film launches as part of its marketing campaign.

Earlier this month, Mastercard roped in Manasi Narasimhan as vice president for its marketing and communications.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/06/final_1.jpg?itok=PadYt3uK
Times Group shuts down Pune Mirror, turns Mumbai Mirror to a weekly

New Delhi: The pandemic, lockdown and unprecedented economic crisis have massively impacted the media industry. It has hit the distribution, circulation, and advertising revenues of these companies.

MAM Print
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/05/homelane-campaign.jpg?itok=-LeTq8dA
HomeLane to invest Rs 100 crore in marketing over 12 months

In India, getting home interiors done is generally regarded as a significant but chaotic exercise. As a result, the business segment remains highly unorganised and plagued with unpredictability in terms of time, quality, transparency and expertise.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/05/friends.jpg?itok=5YFfW_bu
Seniority & Nobel Hygiene's latest offering is for silvers with active lifestyle

NEW DELHI: Adult incontinence is a major health issue affecting millions of senior citizens across the world. In an effort to cater to the evolving needs of the elderly, Seniority and Nobel Hygiene have joined hands to launch a new range of adult diapers – Friends Premium Pants with a unique odour-...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/04/nabendu_bhattacharyya.jpg?itok=pYHwMUMK
Nabendu Bhattacharyya moves on from Milestone Brandcom

NEW DELHI: Nabendu Bhattacharyya, an industry veteran with more than two decades of experience in the Indian out-of-home (OOH) space, has decided to move on from his current role as CEO and MD of Milestone Brandcom, the India-based OOH specialist agency from the house of dentsu international. He...

MAM Media and Advertising Out Of Home
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/04/market.jpg?itok=hzwdzray
Advertising in newspapers most trusted by consumers: ASCI-ISA report

Advertising seen on traditional media continues to enjoy high trust amongst consumers, with newspapers (86 per cent) emerging as the most trusted, a report by the Advertising Standards Council of India (ASCI) and the Indian Society of Advertisers (ISA) stated.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/04/eatqual_2.jpg?itok=JF896DXo
EatQual: McDonald's new packaging for the specially-abled

NEW DELHI: Back in the noughties, McDonald’s as a brand was the great Indian equaliser. The brand was in dire straits after failing to win over Indian consumers whose palates and wallets were used to the taste and inexpensiveness of samosa, vada pao and chaat; so, McDonald’s switched gears and...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/04/visa_0.jpg?itok=4r47RkZp
Wieden + Kennedy, Publicis win Visa's global creative accounts

NEW DELHI: Visa has handed over its creative accounts worth $200 million to Wieden + Kennedy and Publicis Groupe. While Wieden + Kennedy will now be responsible for leading its creative strategy and major initiatives, Publicis Groupe will be in charge of production duties.  Publicis Groupe’s...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/04/reverse_thought.jpg?itok=UHOKAs-2
Reverse Thought wins digital mandate for ICICI Prudential Pension Funds

NEW DELHI: Reverse Thought Creative Studios has won the digital mandate for ICICI Prudential Pension Funds Management Co Ltd. The agency will develop and manage creatives on topics relevant to the present and prospect investors in the National Pension System (NPS) of ICICI Prudential Pension Fund...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/04/japa_0.jpg?itok=xiPFm7jx
First-ever digital edition of Japanese Film Festival 2020 opens today in India

Japan Foundation New Delhi announced the launch of the Fourth edition of Japanese Film Festival (JFF) 2020 in India, today. The one-of-a-kind 10-day digital Film Festival will be held from 4th to 13th December’20.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required