MAM
Report on Shemaroo

IPL team sponsorship crosses ₹ 500 cr mark this year, GroupM’s ESP Properties

IPL continues to attract strong consideration from advertisers and add to the year on year growth

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/10/12/itv_vinit_karnik.jpg?itok=_IHGVUu1

NEW DELHI: ESP Properties, the entertainment, and sports division of GroupM  cited that the IPL 2020 sponsorship crossed the ₹ 500 cr mark this season. IPL finally made its comeback a little later than the usual schedule, causing a storm within the sponsors, fans, and players. Even though the pandemic has seen a direct impact on the sports sponsorship market, IPL continues to carve a niche for itself in India while also keeping its fans engaged.    

The current position at which IPL stands is quite strong considering how the pandemic has taken a toll in India. This year ESP properties, being at the forefront, helped multiple brands in different categories close deals for IPL, some of them include; Paytm, Colgate, Myntra, Lifebuoy, Cadbury Dairy Milk, Clear Shampoo, Acko Insurance, MPL, Center Fruit and Tata Tea – Chakra Gold amongst others. IPL 2020 has showcased that it is pandemic-proof with the number of brands coming on board for sponsorship.    

Read more news on Vinit Karnik

GroupM ESP Properties business head  Vinit Karnik said, “Sport is a universal language that connects everyone. While Cricket in the country returned with IPL – India welcomed it with a tremendous fervour despite the games being delayed and in a ‘no-live audience’ scenario. GroupM played a pivotal role in closing central and team sponsorships deals this year which goes to show that in a pandemic like this, brands have leveraged IPL to communicate their brand stories in the best way possible. With the heartfelt connection that our country has with the IPL phenomena, the fans made sure that they loyally and virtually welcome the games making sure that COVID-19 does not impact their vibe.”    

Despite the slowdown, backed by its growing presence IPL continues to attract strong consideration from advertisers and adds to the year-on-year growth of the sports business industry. 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/27/photogrid_plus_1614433907693.jpg?itok=i-qW_FE4
MIB frames new guidelines for govt ads in outdoor media

NEW DELHI: Out-of-home advertising took a hit during the Covid2019 pandemic, but with gradual easing of restrictions and increasing number of people stepping out, the sector is seeing a revival. With the onset of the election season in the country, outdoor advertising is set to get a further boost...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/27/img_27022021_141322_800_x_800_pixel.jpg?itok=3zESXn3r
MIB directs halt of Toy Fair ad campaign in poll-bound states

NEW DELHI: The ministry of information and broadcasting (MIB) has issued an advisory for private, cable and satellite channels and radio stations to immediately stop the broadcast of the 'Toy Fair' campaign in poll-bound states.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/27/d.jpg?itok=jaHpobr6
NXTDigital elevates Vynsley Fernandes to MD & CEO

Hinduja Group’s media vertical NXTDigital has elevated Vynsley Fernandes to the position of managing director and CEO and inducted him into the boards of the media groups’ subsidiary companies comprising OneOTT Intertainment, IN Entertainment  and IndusInd Media & Communications – in line with...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/26/img_26022021_182248_800_x_800_pixel.jpg?itok=TQLRiZHA
FarEye ropes in Dropbox’s Suvrat Joshi as chief product officer

NEW DELHI: Logistics SaaS platform FarEye has roped in Suvrat Joshi as its chief product officer (CPO). He will drive the product vision and accelerate the company’s global product expansion with key focus on the customer’s needs. Based in Seattle, Joshi brings with him over 20 years of experience...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/26/dlf.jpg?itok=wmsQZyh-
DLF Avenue gets festive for its One-year Anniversary

This month of love, Delhi’s latest landmark for shopping, dining & culture, DLF Avenue completed 1 year of offering stellar services and quality shopping experience coupled with a sophisticated and chic ambience to all its patrons. Visitors are welcomed to join in the celebration and feel...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/26/priyan.jpg?itok=KyY6vg4Z
Dreamcast hosts JLF, World’s Largest Literature Festival, on their Virtual Event Platform

The Kumbh of Literary Festivals, The Jaipur Literature Festival is LIVE yet again this year with it’s larger life Virtual Avatar. Powered by Dreamcasts’s virtual platform, the platform replicated JLF’s iconic Venue, where the festival has been held in the last 13 years.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/26/zoo.jpg?itok=yULqIwii
Zoo Media inks strategic partnership with Noesis.Tech

NEW DELHI: Zoo Media, which owns the digital agency FoxyMoron, has inked a strategic partnership with technology products and services agency Noesis.Tech. The aim of the partnership is to solidify the stance of the network as a full-service network with a developing breadth and depth across media,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/26/img_26022021_132858_800_x_800_pixel.jpg?itok=iIeji3up
Levi’s to tap into the emerging female denim customer market with latest campaign

NEW DELHI: Worth around Rs 30,000 crore, the Indian denim market is a growing industry. The fabric has not just found its place in the wardrobe of people across age groups and gender but has over the years transformed itself into a style statement. And with growing fashion awareness and a jump in...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/26/ramsai.jpg?itok=OeXiP51Q
Zenith India appoints Ramsai Panchapakesan as national buying head

Zenith India has appointed Ramsai Panchapakesan as the agency's national buying head. He will lead it's pan-India media operations, working within Publicis Media’s investment practice, PMX, to leverage scale in the local marketplace.

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required