MAM

Intex targets revenue of Rs 6500 crore by 2016; to focus on south India

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2014/08/16/DSCF4102.JPG?itok=WVbhlofS

BENGALURU: Intex Technologies (India) that got into the mobile business around two years ago, had initially focused on the north and west Indian markets. Now, it has set its eyes on the south to help grow its business, starting off with Karnataka. The company is targeting revenues of Rs 6500 crore (a little more than $1 billion) by FY 2016.

It has roped in Kannada actor Sudeep, who is also the anchor of Suvarna TV’s reality show Bigg Boss Kannada 2, as its brand ambassador for a year. The TV/movie star launched Intex’s new range of aqua mobile handsets – Aqua Style- in Bengaluru earlier this week.

The company states that its revenue doubled to Rs 2000 crore in FY-2014 as compared to Rs 1000 crore in FY-2013 and it plans to close the current fiscal with revenue of Rs 3500 crore. 65 per cent of the company’s business comes from mobile phone sales.

Intex senior general manager mobile business Sanjay Kumar Kalirona said, “The Aqua range has been widely accepted by our customers across India. The Aqua Style has been designed keeping in mind, the need for style and quality. We are focused on increasing our footprint in Karnataka and I am certain that our association with Sudeep will be well accepted by the regional audiences. With Aqua Style, we aim to empower youngsters looking for a mobile that speaks about their personality.” 

Earmarked for brand spends is Rs 150 crore for FY-2015, with around Rs 100 crore solely on mobile phone promotion. Intex is planning a Rs 30 crore to Rs 40 crore campaign over the next three to four months, with a big percentage of the spends in south India. The campaign will cover print, television, radio, outdoor, social media and BTL activities, along with retail branding strategies. 

Intex had roped in Farhan Akhtar as its brand ambassador in 2013, and launched two TVCs featuring its smartphones - Aqua i5 and Aqua i7 with him. It plans to launch its third TVC, also with Farhan for Aqua i5 HD as one of the four to five TVCs planned for this fiscal. 

To enhance its customer base, Intex has joined hands with various players in the sports and entertainment industry through associations with cricket tournaments and a partnership with Sanjay Leela Bhansali for the Priyanka Chopra-starrer biopic on Mary Kom.

Most of the creative work has been done in-house, and the company has two to three agencies for media-buying, sources at Intex said.

Intex is a player in India in mobile handset, consumer durables and IT accessories. It claims that it has a pan India presence through its wide network comprising 29 stock and sales offices and over 800 service touch points.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/19/motilal.jpg?itok=jh5HcVAv
Motilal Oswal launches new campaign ‘If you keep looking backwards, you can't move forward’

MUMBAI: Motilal Oswal Asset Management Company (MOAMC) has come out with a new digital campaign, further strengthening its position as an equity investing expert. The underlying theme of the campaign is based on observed behavior wherein investors keep analysing past performance to decide on future...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/19/myntra.jpg?itok=VMRACg8O
Myntra accelerates digital transformation journey with Microsoft Cloud

MUMBAI: Myntra, one of the leading destinations for fashion and lifestyle, has partnered with Microsoft to accelerate its digital transformation and offer an unmatched experience to its customers. Leveraging Microsoft Azure, Myntra is focused on innovation, speed, and agility to strengthen its...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/19/kids.jpg?itok=sZp5EnbI
The Next station for One Take Media Co. is Marathi Kids

MUMBAI: India is a land of diversity. We are diverse in our cultures, traditions and languages and yet we believe in Unity in Diversity. We are perhaps the richest country in the world, in terms of spoken languages. Exhibiting a baffling range of linguistic diversity, India is a home to many. The...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/19/dia.jpg?itok=z4vLBaCP
Sula Vineyards Launches India’s first wine in a can Dia Sparkler

MUMBAI: Sula Vineyards, India’s largest and most awarded winery, is taking its brand ethos of innovation one step further with the launch of India’s first Wine-In-A-Can – Dia Sparkler, in an attractive can design and in two variants of red and white wine.  

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/19/soda.jpg?itok=jLwv3v0E
McDowell’s No1 Soda all set to enable yaars to celebrate and create music at No1 Yaari Jam Pads

MUMBAI: Over the years, McDowell’s No1 Soda has always brought alive the essence of friendship & Yaari through its unique experiences that were expressed through music as a form of expression. Through its No1 Yaari Jam Originals, the brand brought together celebrity musicians to bond,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/19/beluga.jpg?itok=JdPgLjp0
Beluga Signature bartender program 2020: It is all about balance

MUMBAI: For the fifth year running, a luxury Russian vodka brand – Beluga - announces long-awaited launch of their annual international bartending program Beluga Signature. This multistage on-trade initiative encompasses an exclusive pop-up Bartending School and creative competition across seven...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/19/deepak.jpg?itok=mwTjW8Lf
InsuranceDekho appoints insurance stalwart Deepak Sood as a Non – Executive Director

MUMBAI: InsuranceDekho announces appointment of Mr. Deepak Sood as a Non-Executive Director in the board of directors of the Company. With Deepak’s vast experience in the insurance space, he adds to InsuranceDekho’s ability to grow at a much faster pace. At InsuranceDekho, Deepak will be involved...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/19/publicis.jpg?itok=xq0v9WmB
Publicis India to manage integrated communications mandate of UPES

MUMBAI: Publicis India has won the integrated communications mandate of UPES, a multi-disciplinary and specialisation-focused university. The agency would be providing full-service responsibilities including advertising, strategy, experiential, and other suitable offerings. The account will be...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/19/himalaya.jpg?itok=pCOGpXWZ
Himalaya Baby Care launches Gentle Baby Laundry Wash-A Liquid laundry wash for baby clothes

MUMBAI: The Himalaya Drug Company, India’s leading homegrown wellness brand, launches ‘Gentle Baby Laundry Wash’ specially formulated for baby clothes. Infused with naturally derived cleansing agents and herbs with antibacterial properties, it effectively helps kill up to 99.9%* of germs. Parents...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories