MAM

India's first ever campaign to promote Banana | Keventer Banana

A month-long high decibel campaign across TV, digital, cinema halls and Kolkata Metro Rail to high

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/11/14/banana.jpg?itok=79nGxEVD

MUMBAI: Initiating a new beginning in the Indian marketing space, Keventer, the largest Banana brand in India, has launched the nation’s first ever marketing campaign to promote ethylene ripened Bananas.

Banana being a low-value product and easily available throughout the year across India, not many organizations have actively promoted the consumption of the fruit. Keventer Agro, one of the fastest growing Food & Beverage companies in Eastern India, has taken a leadership stance in endorsing Banana with India’s first TVC promoting this delicious food.

While everyone’s aware of the health benefits of Banana, one of the key objectives of the campaign is to position it as a desirable diet for children of all ages. The TVC takes the protagonist (a kid) to a fantasy land where the nature celebrates the wholesome goodness of banana with Banana Dolphin, Banana Bird, Banana Butterfly, etc. The stop motion video aims at evoking fantasy in every kid’s mind, encouraging them to consume banana every day.  

The TVC will be backed by a month-long high decibel campaign along with an engaging on ground activity to spread awareness about the various benefits of Keventer Banana.

Commenting on India’s first campaign to promote Banana consumption, Mr. Mayank Jalan, CMD, Keventer Agro said “The launch of the first integrated campaign to market bananas in India is an important milestone for us. With an annual sales of 30,000 tonnes, we are the largest branded banana suppliers in the country but the opportunity in India is largely untapped. The launch of this campaign is another step towards achieving our objective of making banana a staple food in every kitchen across the country.”

“Keventer Agro is the largest seller of branded bananas in India, and has been working extensively with farmers in West Bengal. We provide agronomic advice and assured buyback of produce, and this has led to a sustained improvement in the livelihoods of over 15,000 farmers in the state. Bananas are a great source of nutrition, and we are doing everything in our power to bring this “superfood” to consumers. We are confident that this campaign will leave an impression in people’s minds resulting in a deeper connect with brand Keventer.”- Informed Mr. Sunil Kajaria, CEO- Banana, Keventer Agro Ltd.

Commenting on the creative aspects of the campaign, Ms. Suparna Mucadum, EVP -Genesis Advertising Pvt. Ltd. said “Bananas are perceived as a boring fruit. We wanted to make the product fun and enjoyable, especially for the kids ......Hence stop motion has been used as a device to capture and create a romance around the product. This has been beautifully presented with the 'Banana Wonder World' story."

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/17/joy.jpg?itok=6Tae6u3q
#JustHireOne: Joy urges companies to hire at least one acid attack survivor

MUMBAI: #JustHireOne – an initiative to urge companies to hire at least one acid attack survivor was launched by Joy Personal Care, a beauty products brand that has recently come up with a special range of products for acid attack survivors. To promote a job opportunity for acid attack survivors,...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/17/Narendra_Singh_Dahiya.jpg?itok=6IOc2_vU
More Than a Hundred Home-Chefs Now Associated with Homefoodi

New Delhi, January 16, 2020: Homefoodi, a Noida based e-commerce start-up known to provide authentic home-made food made by home chefs to their customers is currently having a successful run. With a significant increase in the number of Home chefs associated with Homefoodi, it has now touched the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/17/Society%20Tea.jpg?itok=LOP0U0Qd
Society Tea's brand campaign celebrates 'The Tea Society Called India'

Mumbai: Known in the country and internationally for its impeccable sense of taste, a celebrated household name, Society Tea’s brand campaign, ‘The Tea Society Called India’ celebrates the unifying and proudly home-grown tea drinking culture across the length and breadth of our country. The premium...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/17/sale_0.jpg?itok=3-Q_JFJ2
realme announces Realpublic Sale on Flipkart

On this Republic day, Realme, which is one of the fastest-growing smartphone brands in India, has announced the “Realpublic Sale” with lucrative offers on the most trendiest and popular smartphone’s and accessories for their customers.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/17/Prateek_N_Kumar.jpg?itok=t8eWjaCU
NeoNiche's vision for 2020 to become the best in People Practices, Customer Excellence and Revenues in India

MUMBAI: NeoNiche Integrated Solutions Pvt. Ltd. (NeoNiche) is an experiential marketing company in Mumbai. Starting off as an event management company in 2011, the company quickly started focusing on developing event planning and experiential marketing solutions for clients and today is one of the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/17/Likee.jpg?itok=-ZzCu3wR
Likee Emerges As One Of The Most Popular App Worldwide

New Delhi: Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has been named among the top 10 most downloaded apps globally. The 2019 report released by Sensor Tower Inc. saw Likee entering the top 10 downloaded apps club for the first time. Likee,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/17/3.jpg?itok=V8V5y8HY
Wunderman Thompson South Asia wins creative mandate for Sugarlite

Following a multi-agency pitch in 2019, Wunderman Thompson South Asia has won the creative mandate for Sugarlite. The agency will be providing strategic and creative services to shape the communication for the brand which will cut across geographies, demographics and mind-sets and deliver...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/17/Dentsu_Aegis_Network.jpg?itok=ecTTKSUZ
iProspect India wins global mandate of VFS Global

MUMBAI: Starting the year on a high note, iProspect India, the digital performance agency from the house of Dentsu Aegis Network (DAN), has been named the global media agency for VFS Global - world’s largest outsourcing and technology services company that serves governments and diplomatic missions...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/16/viacom18.jpg?itok=7BztegbI
Viacom18 launches behaviour change campaign - MTV Nishedh

MUMBAI:  In a bid to break societal norms and address the most taboo subjects for youth, The MTV Staying Alive Foundation in partnership with Viacom18, has now come up with a new campaign in January 2020. The project called “MTV Nishedh”, will majorly focus on fostering behaviours and healthier...

MAM Media and Advertising Ad Campaigns

Sign up for our Newsletter

subscribe for latest stories