MAM

Indian brand Yepme enters Middle East with Souq.com, after its success in Europe & US with Amazon

MUMBAI: After successful launch of Yepme in UK, Europe and US in association with Amazon’s global selling program. Yepme today announced its launch on Souq.com – the leading online marketplace in Middle East – for selling its merchandise in key Middle East markets.

Yepme is a fast fashion Indian brand in the value segment with a vast range for Men and Women Apparels, footwear and accessories including casual, formal, active and party wear. Through this association, the “Unreasonably Fashionable” brand Yepme will transcend geographical boundaries and take its offerings overseas to delight Middle East customers. Yepme has more than 2000 products live for sale of Souq.com and is likely to reach 3000 products by the end of the month. All Yepme products are on “Fulfilled by Souq” model that ensures timely delivery to the customers.

Yepme has a great talent pool in product design, technology and brand building and its presence on Souq.com will help Yepme reach out fashion conscious customers in the Middle East markets.

“Yepme’s presence on Souq.com is another big step in increasing Yepme’s global footprint. Such association with leading marketplaces in the region can be truly disruptive as speed to market, customer service, latest trends on fashion will not be incrementally better than brick and mortar value fast fashion brand but would be a quantum leap in Value fast Fashion Space" said Vivek Gaur, CEO, Yepme.

As per Sandeep Sharma, COO & Co-founder Yepme, expansion into Middle East was a logical step after achieving profitability in India and launch in UK, Europe & US. In his view, the three robust pillars of Technology, Fast Fashion Supply Chain and Brand will help Yepme gain market share in Middle East Fashion Market.

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