HUL top advertiser; Maaza most advertised brand in week 8: Barc

HUL top advertiser; Maaza most advertised brand in week 8: Barc

Coca Cola India dominated the brands list with Maaza, Thums up & Coca Cola


Mumbai:  With ad volumes of 4557.7 (against last week’s 4940.43), FMCG firm Hindustan Unilever was the top advertiser in the eight week of 2022 (19 to 25 February), according to Barc data. It was followed by Reckitt Benckiser at 2917.61.

All set to ride the upcoming summer wave and the next IPL season, Beverage company Coca Cola India delivered ad volumes of 1184.0 to emerge as the third most prolific advertiser in the eight week.

Godrej Group, Cadbury’s India, Pepsi Foods (G), Procter & Gamble, Colgate Palmolive India, ITC and GSK Group of Companies followed, in that order.

The brands list signalled the arrival of summer with three beverage brands, all belonging to the Coca Cola Company. While the mango-based drink Maaza was at No. one with ad volumes of 427.85, Thums Up (263.38) and Coca Cola (257.3) were at number six and eight. All of them were new entrants in this week.

Harpic Power Plus 10X Max Clean (407.9) and Mortein Insta (new entrant with 293.64) occupied the second and third slots.

They were followed by and Ultratech Cement at the fourth and fifth spots. Colgate Vedshakti debuted at the seventh rank. Moov Strong Diclofenac Gel and Sabse Pehle Life Insurance, a new entrant again, grabbed the last two positions