HUL top advertiser; Dettol enters top 5 in BARC week 32

HUL top advertiser; Dettol enters top 5 in BARC week 32


MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 4 August to 10 August 2018.

The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R): 2+ Individuals. It demonstrates ads that were inserted the most in week 32 of 2018. 

Top Advertisers: 

For week 32, Hindustan Unilever Ltd retained its position as the top advertiser and led with 137938 ad insertions on television. HUL's products include foods, beverages, cleaning agents, personal care products and water purifiers.

Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic among others jumped to second position with 112004 ad insertions as last week.

Kolkata based ITC Ltd moved a position down with 54110 ad insertions followed by Procter & Gamble with 36058 ads. ITC has a diversified business that includes Fast-Moving Consumer Goods (FMCG), hotels, paperboards and packaging, agribusiness and information technology.

Dairy Milk manufacturer Cadbury India entered the top five list and stood at fifth position this week with 32363 ad insertions.

Top Brands:

Cleaning and disinfecting product Lizol was advertised the most and topped the charts with 16924 ad insertions in week 31. Lizol entered the top 5 brands list after a hiatus of a week where it stood at number three in week 30.

Santoor sandal and turmeric soap jumped from its week 31’s third position, to become the second most advertised brand in week 32 with a startling 13916 ad insertions.

The Indian Ministry of Health and Family Welfare that been in the top two list for last few weeks, dipped a position down and became the third most advertised brand this week with 12941 ad insertions. 

Reckitt Benckiser had two products from its umbrella from the house of Dettol enter into the list of top five most advertised brand. While Dettol Liquid soap retained the fourth position with12810 ad insertions, Dettol cool soap had 11463 ad insertions in week 32.