MUMBAI: The biggest consumer goods company in the country, Hindustan Unilever Limited (HUL), does more than just a lip service to the corporate social responsibilities (CSR).
On Earth Day, the company launched a campaign on twitter with a hashtag #Brightfuture with an aim to interact with people and get them to tweet what actions people have taken for a better tomorrow.
Through the #Brightfuture campaign, HUL wants people to share ‘how through their small actions they have been able to achieve sustainable living especially for the bright future for the children.’
“A large number of people today want to adopt a sustainable lifestyle and prefer using brands that are more sustainable. It is our belief that occasions such as Earth Day provide us an opportunity to encourage people to take action by doing small things which, added together, contribute to a better society and environment,” says the HUL spokesperson.
The response has been good with many sharing tips on the same. Some of the tips shared on the company’s twitter page are: “I prefer to read online to save newspaper and print got by cutting trees,” “I’ve played 'Dry & Safe Holi/Diwali’ for years. Now I do my bit to spread awareness regarding it,” “Enjoy sports and recreational activities that use your muscles rather than gasoline,” “Reduce travelling by using video conferencing for meetings.”
The company promises to give HUL goodies to the best tweets.
The consumer goods company which believes in a sustainable tomorrow, through its various initiatives like Project Sunlight or Help A Child Reach 5, has done its bit with an aim to make sustainable living desirable and achievable by inspiring people to look at the possibilities of a world where everyone lives well and within the natural limits of the planet.
The Unilever Sustainable Living Plan which was launched in 2010 has three ambitious goals, all to be achieved by 2020:
1. To help more than a billion people take action to improve their health and wellbeing.
2. To halve the environmental footprint of our products across the value chain, not just those relating to manufacturing or within our direct control.
3. To source 100 per cent of their agricultural raw materials sustainably.
