MAM

HUL ad and promo expenses up in fiscal 2019

Advertisment and promotion expenses were up in absolute value as well as per centage of revenue

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/05/06/HUL_800.jpg?itok=LuFMW3HH

BENGALURU: One of the largest advertisers in India, FMCG major Hindustan Unilever Ltd (HUL) spent 10.9 per cent more towards advertisement and promotion (ad expenses) for the year ended 31 March 2019 (FY 2019, year or period under consideration or review) as compared to the previous fiscal (FY 2018, previous year or fiscal). The company’s revenue from sale of products during the period under review increased 8.8 per cent, while net profit after tax (PAT) increased 15.3 per cent as compared to the previous year.

HUL’s revenue from sale of products for FY 2019 was Rs 37,660 crore as compared to Rs 34,619 crore in the previous year. Ad expenses in FY 2019 was Rs 4,552 crore (12.1 per cent of revenue from sale of products) as compared to Rs 4,105 crore (11.9 per cent of revenue from sale of products) in FY 2018. The company’s PAT for fiscal 2019 was Rs 6,036 crore (16 per cent of revenue from sale of products) as compared to Rs 5,237 crore (15.1per cent of revenue from sale of products). Please refer to the graphs below:

HUL chairman and managing director Sanjiv Mehta commented: “We have delivered a strong performance for the quarter despite some moderation in rural market growth. Our focus on strengthening the core and leading market development has been consistently delivering good results. We have now grown top line and bottom line for the eighth consecutive year and our 2019 results are a testament to both our strategy and execution. With our ‘Re-imagining HUL’ agenda, we are well poised to build an organisation which is purpose led and future fit. Given the macro-economic indicators, near-term market growth has moderated. However, medium-term outlook stays positive. As an organisation we are well positioned to respond with speed and agility to meet the needs of our consumers. We remain focused on our strategic agenda of delivering consistent, competitive, profitable and responsible growth.”

The HUL board of directors have proposed a final dividend of Rs 13 per share of face value of Re 1 each, subject to the approval of the shareholders at the AGM. Together with the interim dividend of Rs 9per share, the total dividend for the financial year ending 31 March 2019 amounts to Rs 22 per share.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/28/saras.jpg?itok=_Gwow0SH
Network18 media elevates Saraswathi Anand to general manager

NEW DELHI: Network18 Media has recently promoted Saraswathi Anand, erstwhile marketing lead - languages, to the post of general manager. Anand has been associated with the company since April 2019. Anand has over 16 years of industry experience. Prior to this, she was working with Zeel as head of...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/28/q.jpg?itok=tQenfHrk
PNB Housing Finance pushes online home loans in new spot

PNB Housing Finance (PNBHFL) has launched a new campaign – Ek laddoo hamaare taraf se bhi kha lena – for its new digital home loan platform where customers can complete all home loan formalities online.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/28/akila.jpg?itok=P24cd1XN
Akila Jayaram joins Cheil India as VP

Cheil India has roped in former Essence AVP Akila Jayaraman as its VP. She will be responsible for leading the media efforts for Samsung India, across all categories.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/28/yi.jpg?itok=V0KH3P9r
‘Noodles in a Bowl’: Sunfeast YiPPee! forays into ready-to-eat segment

Sunfeast YiPPee! has forayed into the ready-to-eat segment with Quik Mealz, that offers noodles in a bowl.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/27/zooks.jpg?itok=t5OiJ39s
ZOOOK’s True Wireless In-Ear headphones Rocker Twins launched in India

ZOOOK True Wireless In-Ear headphones Rocker Twins has been launched in India by the pioneering French lifestyle brand known for its innovative range of consumer technology products. The premium yet affordable In-Ear Headphones come with the latest Bluetooth v5.0 technology and are compatible with...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/27/dhll.jpg?itok=ScJetQBS
DHL Partners with Sportskeeda for ISL 2020-21

NEW DELHI - DHL Express has signed the official sponsorship with Sportskeeda for Indian Super League 2020-21. The big-ticket football event in India, the Indian Super League got underway on 20 November 2020.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/27/hero.jpg?itok=b0xfQqsg
Hero Motocorp appoints Michael Clarke as COO

NEW DELHI: Hero MotoCorp has appointed global mobility expert Michael Clarke to the newly created position of COO, with the additional role of chief human resources officer (CHRO). Based out of India, Clarke will join Hero MotoCorp effective 1 January, 2021 and report to Pawan Munjal, chairman...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/27/vijay.jpg?itok=NPP_lFbY
ISL 2020: Hyderabad FC welcomes Vijay Sales as associate sponsor

NEW DELHI: Electronics retail chain Vijay Sales has come on board as Indian Super League (ISL) side Hyderabad FC’s associate sponsor for the 2020-21 season. The association will see Hyderabad FC sport the Vijay Sales logo on all of their match jerseys throughout the ISL campaign.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/27/bbbb.jpg?itok=99ytNoLi
Go the #MyBluKilometres way to combat pollution in Delhi-NCR

NEW DELHI: Come winter, and the capital and its surrounding environs are cloaked in a veil of smoke. People gasp as the AQI soars and particulate matter in the air reaches hazardous levels. Apart from stubble burning, the problem is further compounded by rising air pollution in the cities – from...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required