MAM
Report on Hindi News Viewership

Hitech Mobiles looks at Rs 500 crore turnover by FY16, set up assembling units at Rs 30 crore

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2015/01/17/MAM%20BRANDS%201.jpg?itok=KQsn9uWN

KOLKATA: Kolkata-headquartered budget smartphone maker Hitech Cellphone (HCPL) is looking to achieve a turnover of Rs 500 crore by the end of next fiscal 2015-16 as opposed to Rs 200 crore reported last fiscal, eyeing more than 100 per cent growth.

The company, which began mobile accessories business in Kolkata and grew to become a phone brand, is mulling setting up an assembling unit in West Bengal at an investment of Rs 30 crore. The idea of setting up an assembling unit here comes on the back of “uncertainty on import duty.”

“Our present revenues are Rs 250 crore of which mobile phone sales account for Rs 200 crore and the rest comes from accessories. We are bullish about the growth prospects and aims to become a Rs 500 crore company in the coming fiscal,” said HCPL managing director Mohammed Gyasuddin.

Hitech has expanded its product lines and reach, grew its revenue and market share as well.

HCPL at present is working on importing cellphones from Shenzhen, China. It procures products from original equipment manufacturer (OEMs) and original device manufacturers (ODMs). “We sell around 20 lakh phones in the domestic market every month,” informed Gyasuddin.

“We export to Nepal and Bhutan and we are planning to expand it to Bangladesh as well as Sri Lanka,” he said.

Talking about the increased import duty, he said, “Previously, the import duty was two per cent and it went up to seven per cent. Now, we don’t know if it’ll shoot up more. In that case, we will assemble the phone here (in India) and we may either opt for West Bengal or Himachal Pradesh to set-up the final assembly plant.”

When being asked about the markets they are betting on for growth, Gyasuddin said that the company is expecting major growth from upcountry areas in Bihar, Odisha, Andhra Pradesh, Karnataka, Kerala, Gujarat and Rajasthan among other markets.

The company further said that the brand Hitech has a strong presence in rural and urban market. “Our monthly sales growth in rural and urban population is around 30 per cent and 20 per cent respectively. Moreover, our products are recognized all over India through our e-commerce and channel distribution partners,” he said.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/29/asci-1.jpg?itok=R-0fmTdy
Asci names N. S. Rajan as new chairman

August One Partners director N. S. Rajan was unanimously elected as chairman of the board of governors of the Advertising Standards Council of India (Asci) on Thursday. The decision was taken at the board meeting following the 36th annual general meeting of the industry’s self-regulator.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/29/renault.jpg?itok=wrASmua6
Renault, Lemma & Yahoo launch a programmatic DOOH campaign

Lemma, a leading programmatic digital out of home platform, recently enabled the Renault Kiger campaign at airports with Yahoo as the demand side platform.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/29/maitri.jpg?itok=5Hfsm6GD
Maitri Advertising Works wins agency of the year award

Maitri Advertising Works announced that it has won the South Indian Marketing Award for Agency of the Year. The agency has bagged four gold and one silver.

MAM Media and Advertising AD Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/29/havas_worldwide.jpg?itok=ZuMqFoXR
Havas Worldwide India ropes in Nikhil Guha & Neeraj Toor as group creative directors

Mumbai: Havas Worldwide India, the creative arm of Havas Group India, has further strengthened its creative team with the appointment of Nikhil Guha and Neeraj Toor as group creative directors. The agency recently announced the appointment of Anupama Ramaswamy as its chief creative officer. The two...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/29/dove.jpg?itok=T18r0z4M
HUL MD & CEO's post on Dove's #StopTheBeautyTest campaign evokes mixed reactions

Dove’s latest campaign questioning society on the beauty-based judgements that young girls are subjected to has been garnering attention, but not always for the right reasons. This was probably discovered by Hindustan Unilever (HUL) MD & CEO Sanjiv Mehta when he recently shared a post on the...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/29/trish.jpg?itok=A09kGpjl
Zenith India names Trishul Bhumkar as managing partner

Zenith India, the media agency under Publicis Groupe India has appointed Trishul Bhumkar as its managing partner.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/29/nagesh_pannaswami.jpg?itok=sJTe61fa
Nagessh's SilverEdge looking to stir the D2C market; eyes Rs 25 mn revenue

Mumbai: He might have contemplated his thoughts and decisions prior to this story, but not anymore. Curry Nation Brand Conversations (CNBC) co-founder Nagessh Pannaswami (a first-generation entrepreneur, an ad veteran along with famous ad woman, Priti Nair) has now made a move to the brand side by...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/29/moneka_khurana.jpg?itok=94TNFq7b
Guest article: What to know about the modern marketing playbook in the era of web 3.0 and AI

Mumbai: For quite a while now, two terms have been making very speedy rounds in marketing circles-web3.0 and artificial intelligence. This new wave of the internet is set to disrupt the way marketing is done globally, commanding quick and agile systems. The reason: this is where the consumers of...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/29/andarsesundar.jpg?itok=IN-ew7w1
JKCement celebrates the true spirit of Diwali with ‘#AndarSeSundar2.0’ campaign

Mumbai: JKCement WallMaxX has unveiled the new phase of its “#AndarSeSundar” campaign ahead of the festive season. The latest campaign recognises the hard work and selfless dedication of the painting community, who are nothing short of superheroes when it comes to transforming our homes and making...

MAM Media and Advertising Ad Campaigns