MAM

Hitech Mobiles looks at Rs 500 crore turnover by FY16, set up assembling units at Rs 30 crore

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2015/01/17/MAM%20BRANDS%201.jpg?itok=SVIyEvK8

KOLKATA: Kolkata-headquartered budget smartphone maker Hitech Cellphone (HCPL) is looking to achieve a turnover of Rs 500 crore by the end of next fiscal 2015-16 as opposed to Rs 200 crore reported last fiscal, eyeing more than 100 per cent growth.

The company, which began mobile accessories business in Kolkata and grew to become a phone brand, is mulling setting up an assembling unit in West Bengal at an investment of Rs 30 crore. The idea of setting up an assembling unit here comes on the back of “uncertainty on import duty.”

“Our present revenues are Rs 250 crore of which mobile phone sales account for Rs 200 crore and the rest comes from accessories. We are bullish about the growth prospects and aims to become a Rs 500 crore company in the coming fiscal,” said HCPL managing director Mohammed Gyasuddin.

Hitech has expanded its product lines and reach, grew its revenue and market share as well.

HCPL at present is working on importing cellphones from Shenzhen, China. It procures products from original equipment manufacturer (OEMs) and original device manufacturers (ODMs). “We sell around 20 lakh phones in the domestic market every month,” informed Gyasuddin.

“We export to Nepal and Bhutan and we are planning to expand it to Bangladesh as well as Sri Lanka,” he said.

Talking about the increased import duty, he said, “Previously, the import duty was two per cent and it went up to seven per cent. Now, we don’t know if it’ll shoot up more. In that case, we will assemble the phone here (in India) and we may either opt for West Bengal or Himachal Pradesh to set-up the final assembly plant.”

When being asked about the markets they are betting on for growth, Gyasuddin said that the company is expecting major growth from upcountry areas in Bihar, Odisha, Andhra Pradesh, Karnataka, Kerala, Gujarat and Rajasthan among other markets.

The company further said that the brand Hitech has a strong presence in rural and urban market. “Our monthly sales growth in rural and urban population is around 30 per cent and 20 per cent respectively. Moreover, our products are recognized all over India through our e-commerce and channel distribution partners,” he said.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/25/photogrid_plus_1632577425689.jpg?itok=g8m0lqeV
HUL leads advertiser’s tally in week 37: Barc

Mumbai: FMCG major Hindustan Lever Ltd (HUL) led the top-ten advertisers list in Barc week 37 (11 – 17 September) with total ad volumes of 4718.72. Reckitt Benckiser (India) Ltd was a close second at 4028.89 (‘000s). Cadbury India stood third at 944.54. Brooke Bond Lipton India, ITC Ltd, Godrej...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/25/photogrid_plus_1632568885992.jpg?itok=pEhwftNl
Amul Macho is back with its 'Yeh Toh Bada Toing Hai' TVC

Mumbai: Amul Macho turned gender stereotypes on its head way back in 2007 when the brand launched the daring “Yeh Toh Bada Toing Hai” TVC for Amul Macho underwear by focusing on female desire. With the jingle achieving cult status, the brand is back over a decade later with the launch of Macho...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/25/photogrid_plus_1632564837467.jpg?itok=lkPu7zvt
GUEST COLUMN: Digital marketing strategies to prepare for the festive season

Mumbai: If a year is like a film, then the festive season is the climax scene of the year! Consumers are all set to fill their online shopping carts with amazing offers this festive season. According to the consumer synopsis, the year 2021 will record a large number of traction from the non-metro...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/25/photogrid_plus_1632563683797_0.jpg?itok=1pPV6q9v
Fi walks the talk on smart ways to save money

Mumbai: Online banking platform Fi has launched its latest campaign during the Indian Premier League (IPL) season with a difference. With disruptive thinking being at the core of startups like Fi, the neobank has come up with a fresh take on the conventional television commercial.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/25/photogrid_plus_1632560965981.jpg?itok=SrpPVsQv
RS Sodhi conferred 'Business Leader of the Year' at the 8th IAA Leadership Awards

Mumbai: The  India chapter of the International Advertising Association’s (IAA) has announced the winners for the eighth edition of the Leadership Awards here on Friday evening. 

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/25/photogrid_plus_1632559052320.jpg?itok=zGoQ4ILr
GUEST COLUMN: Why do companies need to be more consumer-centric than brand-centric?

Mumbai: Experts and professionals have long debated the merits of customer-centricity versus brand-centricity. I have to say that it’s not one against the other; instead, both complement each other. With the fast-changing business landscape, the tenets of marketing and brand value have evolved...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/25/photogrid_plus_1632554015895.jpg?itok=4SGktH1q
Ford India MD Anurag Mehrotra to step down by month-end

Mumbai: American auto major Ford has announced a change at the helm of affairs in India, weeks after declaring the stoppage of local manufacturing in the country. The company informed that Ford India president and managing director Anurag Mehrotra has put in his papers and will step down from his...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/24/photogrid_plus_1632489785202.jpg?itok=6htZ8O_3
IAA India president Megha Tata set for second term

The India chapter of the International Advertising Association (IAA) has unanimously re-elected Discovery Communications India-South Asia MD Megha Tata as president of the body. Tata, therefore, will be returned for the second term, announced IAA at its AGM held here on Friday.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/24/photogrid_plus_1632483828210.jpg?itok=xsbeB-gy
Optimum Nutrition ropes in Rishabh Pant as its brand athlete

Mumbai: Nutrition supplements brand Optimum Nutrition has partnered with Indian cricketer Rishabh Pant. With him on board, the brand aims to further grow the awareness and trust across fitness enthusiasts for Optimum Nutrition products.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required