MAM
Report on Shemaroo

GRADO from The House of GBTL and OCM unites with Sunrisers Hyderabad

The alliance will be center-stage for the launch of GRADO’s Cotton Collection

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/03/23/srh.jpg?itok=4_VeiPn9

MUMBAI: GRADO from the House of GBTL and OCM has joined forces with Sunrisers Hyderabad (SRH) as its principal sponsor and cotton blazer partner for IPL 2019. The format of the association will be of GRADO being SRH’s principal sponsor with logo presence on its jersey, on perimeter board, visible branding on the giant screen and collaterals for cheering at the stadium.

Along with this, there will be a stand named as ‘GRADO’ reserved for ardent Sunrisers fans on their home turf. An experiential space will also be created for the cricket aficionados. While there will also be tickets for the team’s channel partners, the sixer of this collaboration is GRADO’s tie-up with key SRH players, namely  Kane Williamson, Bhuvneshwar, Vijay Shankar, and Yusuf Pathan. Along with making numerous runs on-field, the team members are all set to bowl us over via a shoot in cotton collection fabrics from GRADO.

Speaking about the association, GRADO mentor Rajendra Agarwal said “The opportunity to collaborate with Sunrisers Hyderabad as their Principal Sponsor was a momentous stride for us. Our brand and SRH have a lot in common – team spirit, hard-work, well-synced functions, and continued dedication. These synchronicities also abetted the launch of our Cotton Collection. The SRH team perfectly dovetails into our brand ethos of simplicity and sophistication.”

Delighted about this alliance, Sunrisers Hyderabad CEO K Shanmugham said, “We are delighted to welcome Grado as the principal sponsor with Sunrisers Hyderabad for the forthcoming season Grado is a prestigious brand in the luxury fabric segment and their philosophy resonates with ours.  This is an important season for us and we’re looking forward to having their valuable support for what promises to be exhilarating, and hopefully in our case, a triumphant journey ahead.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/26/img_26022021_132858_800_x_800_pixel.jpg?itok=iIeji3up
Levi’s to tap into the emerging female denim customer market with latest campaign

NEW DELHI: Worth around Rs 30,000 crore, the Indian denim market is a growing industry. The fabric has not just found its place in the wardrobe of people across age groups and gender but has over the years transformed itself into a style statement. And with growing fashion awareness and a jump in...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/26/ramsai.jpg?itok=OeXiP51Q
Zenith India appoints Ramsai Panchapakesan as national buying head

Zenith India has appointed Ramsai Panchapakesan as the agency's national buying head. He will lead it's pan-India media operations, working within Publicis Media’s investment practice, PMX, to leverage scale in the local marketplace.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/26/dov.jpg?itok=CIWNQtg8
Dove takes on India's matrimonial ads with #StopTheBeautyTest

We have all come across them- matrimonial ads screaming “Bride Wanted: Fair, slim, tall…”. These labels have become so ingrained and embedded in our collective psyche that we cannot visualise beauty in any other form or size.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/26/mix.jpg?itok=Fw4bRw8n
Knives out: Fast food chains revert to roasting in new ad campaigns

For the most part, it appears that the worst of the pandemic is behind us. Vaccination programmes have been rolled out on a war footing in most countries, active caseloads have gone down and the economy, too, is showing signs of revival. People have resumed most of their pre-Covid leisure...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/25/nothing.jpg?itok=Tzgbpiz1
Manu Sharma is new VP & GM of Carl Pei-led Nothing India

NEW DELHI: Nothing, the technology company founded by Carl Pei who also co-founded OnePlus, has brought on Manu Sharma as the vice president and general manager of its India unit. Sharma is a former VP- product strategy of Samsung and will be taking care of the company's growth, business...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/25/wonder.jpg?itok=gK8I8rdw
Wondrlab strengthens creative team with new hires

MUMBAI: Wondrlab has strengthened its creative team by bringing in Rahul Mahajan as senior creative director – art, Abhijeet Kalan as creative director – art, and Sagar Desai as associate creative director – art. The trio will report to Wondrlab’s group creative director Ruchita Zambre, and will be...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/25/anita.jpg?itok=T7f3dqXf
Mamaearth ties up with new mom Anita Hassanandani

NEW DELHI: Taking cues from another leading brand which associates with pregnant Indian celebrities, skincare and haircare brand Mamaearth recently signed on TV industry veteran Anita Hassanandani for a long-term, strategic association for its haircare, skincare, and baby care categories.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/25/mg.jpg?itok=9Dq6PyUO
MG marks another first; an all-women crew manufactures 50,000th Hector in Vadodara, Gujarat

In a development that comes as a testament to gender parity across workplaces, MG Motor India has manufactured its 50,000th MG Hector with an all-women crew in Gujarat’s Vadodara. The initiative has created a new benchmark while celebrating ‘Diversity’ – one of the core pillars of the automaker –...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/25/krll.jpg?itok=zXYu6D2g
Duff & Phelps unify company under Kroll brand

NEW DELHI: Duff & Phelps, the world’s premier provider of services and digital products related to governance, risk and transparency, today announced plans to transition the company name to Kroll. The new name and logo represent the firm’s rich history and breadth of services, delivering...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required