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Good Vibes ropes in Yami Gautam as its brand ambassador

The Bollywood actor will feature in the brand’s first full-scale marketing campaign.

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Mumbai: Good Vibes, a Purplle-owned skincare brand, has announced Yami Gautam as its brand ambassador. The Bollywood actor will feature in the brand’s first full-scale campaign introducing Good Vibes and its signature Rosehip range.

As a brand ambassador, Gautam will accelerate the brand’s mission to deliver ingredient-led skincare to women across the country. "In the recent past, she has emerged as a strong influence for embracing her natural self and has inspired women to explore their natural beauty. This has strong synergy with the brand’s belief of using natural beauty ingredients while staying away from harmful chemical ingredients," said the brand in a statement.

In keeping with the same spirit, Good Vibes and Yami join hands to launch the first-ever brand campaign #GlowKaMissingPiece. The campaign will be a series of two films and multiple shorties with 200+ influencers amplifying the campaign across social and digital channels. The film sees Gautam imagining, in a fun playful manner, how marriage would feel if critical elements at different ceremonies were missing. 

“My perception of beauty has always been to be your natural self in what makes you comfortable, and it feels great to work with a brand that echoes the same values," said Gautam. "Good Vibes is truly a brand that demonstrates the purity of nature in its products and has over time become a confidante for all my beauty needs."

Good Vibes offers an array of skincare and haircare solutions, including, face wash, serum, facemask, shampoo, shower gel, and facial oils, all inspired by nature’s goodness. “The brand was born out of the consumers’ need for accessible, ingredient-led natural skincare products," stated Purplle.com chief business officer Nippun Aneja. "Yami, with her charm, confidence, and authenticity, exuberates beauty for all. With her strong connect with the Indian audience, we envision Good Vibes reaching every household across the country.

"As we kick-start our first campaign, #GlowKaMissingPiece, we will continue to create magic with Yami, inspiring women to be their best selves," Aneja added.

“In a cluttered beauty space of sameness, with #GlowKaMissingPiece we found the right balance for a light hearted story told through Yami Gautam. A striking visual that also communicates the larger product benefit of a healthy natural glow," said Ideas Farm director - brand services Priyanka Dey.

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