Mumbai: Godrej Consumer Products Limited (GCPL) has forayed into the baby care category with its new launch – ‘goodnessme’, a premium range of ‘toxin free’ certified products made from organic ingredients for baby skin.

Meant for the little ones between 0-2 years, ‘goodnessme’ consists of a range of personal care and home care products for babies that are Certified COSMOS Organic by ECOCERT, France – one of the world’s largest organic certification organisations, the brand announced on Wednesday.

The range includes a variety of products in multiple SKU’s like baby soap, baby oil, baby lotion, multipurpose baby cream, baby head-to-toe wash, and so on- all certified organic, affirmed the brand

“There are baby care brands that offer safe, no toxins, natural approach, but none of them offer the higher-order benefit of ‘organics’, a clear white space,” said GCPL CEO - India & SAARC, Sunil Kataria on this launch. “As we foray into baby care space with ‘goodnessme’, our brand stands out from the rest. From ingredient sourcing to product formulations, to manufacturing processes, to even our product labels, the new skincare range has gone through the most rigorous certification process laid down by ECOCERT.”

Being a digital-first brand, it has launched the new products only on online portals including the brand website, and across online marketplaces like Amazon, Flipkart, and FirstCry.