MAM

×

×

Go stylish and funky this season with MTV Muah!

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2014/04/10/MTV%20MUAH%2019%20x%2011%20inch-01.jpg?itok=kIIGgxLo

MUMBAI: It’s time for the girls to splash it up with vibrant colours with MTV Muah, a new range of colour cosmetics from MTV that offers an enviable new collection for the youth. Entering into this category for the first time, MTV Muah consists of trendy, bright and funky products letting girls have fun with colors and jazz up their everyday look. Launched in association with Blue Heaven, the Indian cosmetic brand, this new range attends to the intrinsic need of every girl in the age group of 16-30 years who wishes for a radiant skin while experimenting with different looks.    



The entire range of MTV Muah is designed to give the girls freedom to live and look their best, without slowing down! It includes an array of products like eyeliners, mascaras, kajal pencils, foundations and a variety of lip colours. With three different kits developed to create a look – Dazzle, Punk and Pop, girls will be spoilt for choice as they have fun and sizzle from morning to night. Suitable for each look, exude oomph as you go from the girl-next-door to goth, while dabbling in neon’s and metal… all this at an affordable price range of Rs.79 and Rs. 149. The kits are priced at a range of Rs. 1929



Speaking about this new range, Saugato Bhowmik, Head – Consumer Products, Viacom18, says, “India is a burgeoning market for beauty and cosmetic products. With the launch of MTV Muah, we attempt to explore yet another category which is in a high emotional involvement zone. As new trends in cosmetics make waves each season, the youth like to experiment and have fun. MTV MUAH helps them do just that! Also the affordable pricing makes it a great buy.”



Ramandeep, Managing Director, Blue Heaven, says, “Blue Heaven has constantly tried to reinvent itself and keep pace with the ever-changing cosmetic trends. With the launch of MTV Muah, we reach out to young consumers who believe in constantly changing their looks depending on their mood. This range will help them don various looks and look glamorous. Also MTV being a youth leader helps us to reach out to a larger audience.”



Funk, style and glamour… MTV Muah is an answer to every girl’s woes. The water proof and smudge proof Eye Liner by MTV Muah comes with a soft nylon brush for fine line drawing and dries quickly giving an instant matte finish. The Mascara gives the lashes a thicker and healthier look as the brush allows easy application with curl retention to last for a longer duration. A must-have in every Indian woman’s make-up kit, the Kajal is lead-free, smudge proof and retractable with the help of a sharpener. The Foundation comes with an oil-free matte finish which gives a velvety sensation to the skin and is also water proof. Also, the finely ground pigments in the foundation blend into the skin easily to give high coverage.



The Lip Colour variants give the perfect gloss while staying longer. Complete with sunscreen and vitamins to protect lips from dryness, they come in a range of colors for every skin tone. MTV Muah also offers a wide range of Nail Paints, from matte and glitters to neons and metal.



The launch will be supported by a 360 degree marketing campaign across print and online platforms.So girls, get your fashion fix as you look your glowing best with MTV Muah. Grab your colors now at leading lifestyle retail outlets!

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/19/dolby.jpg?itok=-JsQnth4
Dolby launches campaign ‘Mobile Pe Dolby Hai Kya?’

MUMBAI: Dolby Technology has launched a new campaign ‘Mobile Pe Dolby Hain Kya?’ (Got Dolby on your Mobile?), which is aimed at educating the smartphone owners about the Dolby technology on the mobile. The mockumentary style format ad campaign brings back the award-winning, relatable and memorable...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/19/super30.jpg?itok=dmgEI00k
Dual honours awarded to brand IndiaFirst Life stand testament to its evolution

MUMBAI: Sonia Notani, Chief Marketing Officer (CMO) – IndiaFirst Life, was named among the ‘Super 30’ – CMO Honor Roll by IAMAI and iProspect, at a ceremony in Mumbai on September 13, 2019. The handpicked list aims to recognise the contributions of marketing leaders across industries in charting...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/19/jsw.jpg?itok=ZS05hgQ9
JSW Cement launches Durga Puja campaigns with a social focus

MUMBAI: JSW Cement, India’s leading producer of green cement and part of the US$ 14 billion JSW Group, launched a campaign to celebrate Durga Puja with a difference. The Company has unveiled Durgatinashini and Sanhati initiatives as part of this year’s Durga Puja campaign. 

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/19/rohit.jpg?itok=ePXs_usQ
Rohit Gupta elected as the new chairman of ASCI

MUMBAI: At the board meeting, following the 33rd Annual General Meeting of The Advertising Standards Council of India (ASCI) held today, Mr. Rohit Gupta, President, Sony Pictures Networks was unanimously elected the Chairman of the Board of Governors of ASCI. Mr Rohit Gupta is an accomplished...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/19/amitabh.jpg?itok=6eZfPMTj
Welspun launches campaign - Badal Dalo; ropes in Amitabh Bachchan as brand ambassador

MUMBAI: Welspun India Ltd’s leading domestic brand, Welspun, has announced the launch of its new campaign ‘Badal Dalo’, which aims to change existing, deep-seated perceptions about the home linen and flooring categories. Leading this campaign is the Bollywood legend, Amitabh Bachchan, who is roped...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/19/mix.jpg?itok=8utjPJfs
WATConsult bags digital duties for Goibibo

WATConsult, the digital and social media agency from the house of Dentsu Aegis Network, has won the digital mandate for Goibibo, India’s leading online travel company. The mandate includes digital media management and digital creative duties of the brand.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/19/tam.jpg?itok=l6ihYiFO
Orissa Tourism top TV advertiser in travel & tourism category during Jan-July 2019: TAM AdEx

Karnataka State Tourism Development Corporation recorded an indexed growth of 297 times in ad insertions on TV during January-July 2019, as compared to the same period in 2018, a TAM Ad Ex India data revealed. The data comprises of the names of top 10 state advertisers in the travel and tourism...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/18/flipppcart.jpg?itok=RoO4qRrP
Flipkart celebrates The Big Billion Days with the biggest celebrities in the country, mirroring consumer excitement

Bangalore: Flipkart, India’s leading e-commerce marketplace, has unveiled its star-studded advertising campaign ahead of the much-awaited Big Billion Days. Said to be the biggest event till date, Flipkart has collaborated with celebrities and influencers across the spectrum to reach out to and...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/18/cision.jpg?itok=bz12ZrrX
Global Operators Collaborate with industry partners to Facilitate O-RAN Testing and Integration

The Open Test and Integration Center (OTIC) initiative was launched today led by a group of global operators, vendors and integrators.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories