Report on Shemaroo

Germin8 shares IPL 2019 social media insights report

Germin8 has collected and analyzed the conversations for the Indian Premier League in real time

MUMBAI: The 2019 Indian Premier League is almost over. 4 teams have sealed playoff berths after 56 league matches and there was some riveting cricket played by all 8 teams. However, several stories headlined IPL 2019 and they garnered a lot of public interest. Captured all social media conversations in real time Germin8 releases the IPL 2019 social media insights report.

Here are some of the report highlights:

⮚      Royal Challengers Bangalore received the maximum number of mentions on Social Media. This was followed by Kolkata Knight Riders. Kings XI Punjab had the least number of mentions

⮚      Royal Challengers Bangalore (20%), Kolkata Knight Riders (18%) and Chennai Super Kings (17%) contributed to more than 50% of the team-specific mentions for IPL

⮚      Twitter was the most active Social Media platform used to talk about IPL forming 30% of the entire mentions on IPL

⮚      Kolkata Knight Riders (22%) were the most actively referenced team on Twitter followed by Royal Challengers Bangalore (17%) and Chennai Super King (16%), together forming more than 50% of the team chatter on IPL

⮚      Looking at a closer range we notice that for all teams the captains were most common mentions for the team except for Delhi Capital, whereRishabh Pant was the major player in the limelight.

⮚      Observing the gender break up based on the content we noticed that women have also contributed in fair amounts on social media for IPL this year:

o   The gender break up on Twitter alone stood at 30% of women and 70 % of men

⮚      The Top Incidents picked up over the week were

o   The Kolkata Knight Riders win by 34 runs and register their 100th Victory in IPL.

o   Sachin Tendulkar's clarification on allegations of conflict of interest levelled against him

o   MS Dhoni has become the first Indian batsman to hit 200 sixes in the Indian Premier League (IPL)

Dr Ranjit Nair (PhD AI), CEO and Founder of Germin8 Solutions, stated, “We, at Germin8, use Germin8 Social Listening™ which helps us understand the current public interest and sentiment on various trending topics happening in India. Germin8 collects conversations from across all social media platforms and using AI analyses these conversations in real time and converts them into industry-specific actionable insights.  In the case of the IPL, we have four extremely talented teams that have got past the league stage which includes Chennai Super Kings and Mumbai Indians who have won the tournament three times each before and Sunrisers who have also been past champions. So it’s difficult to predict what’s going to happen. It’s an open tournament. But what we can help with is analyze the thoughts and feelings of the passionate Indian IPL fans”             

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