Mumbai: Games24x7 on Friday announced Hrithik Roshan as the brand ambassador for online skill gaming platform, RummyCircle. As part of the partnership, Roshan will be seen in multimedia campaigns by RummyCircle, spanning across TV, digital and social media platforms.
“Hrithik has had a remarkable career which is an epitome of versatility as he makes the right moves at the right time. His dynamism, talent and widespread appeal have made him really stand out. This resonates well with Games24x7 as we are constantly differentiating ourselves by providing awesome game playing experiences," said Games 24×7 co-founder and CEO Bhavin Pandya.
The brand will unveil the new campaign #RahoEkKadamAage starring Hrithik via a high decibel television commercial starting 29 January. The campaign highlights real life scenarios where Hrithik Roshan will demonstrate mental dexterity to find a way out of unforeseen situations.
Speaking on his engagement, Hrithik Roshan said the campaign highlights that whenever one encounters unexpected difficulties in life, they can overcome it with the right approach. "I'm happy to be associated with RummyCircle and Games24x7 for this splendid campaign. Rummy is a game of skill that requires intellectual acumen, patience, and tact. What I like is that these are the same skills that you need, to overcome the challenges at various points in life. So, in a way, the game is a fun way to build life skills," he added.