From moon to marketing: Brands amplify Chandrayaan 3's victory

From moon to marketing: Brands amplify Chandrayaan 3's victory

ISRO's Chandrayaan 3 triumphs in soft lunar landing spurring joy and innovative brand creativity.

Chandrayaan 3

Mumbai: In a remarkable triumph, ISRO's Chandrayaan 3 mission achieved resounding success, marking a significant stride in India's lunar exploration endeavors. This mission showcases ISRO's unwavering commitment to advancing space exploration and scientific discovery on the Moon. After the failed attempt of landing on the moon’s surface by Chandrayaan-2, the anticipation for this lunar landing has truly been out of this world. The Chandrayaan-3 lunar landing has been a hot topic for the past two months and the successful landing brings a lot of joy to Indians.

To mark this achievement and maximise this moment, many of the brands have captured the moment in their own unique way. The messaging all around has been about the historic soft landing.

DBS Bank

 

 

Paytm Money

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Paytm Money (@paytmmoney)

 

Ashwin Sheth Group

 

 

BN Group

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by BN Group (@thebngroup)

 

Venture Catalysts

 

 

U&i World

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by U&i World (@worldofuandi)

 

Tata Steel

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Tata Steel (@tatasteelltd)

 

The credit for the creation and execution of all creatives for DBS Bank, Paytm Money, Ashwin Sheth Group, BN Group, Venture Catalysts, U&i World, and Tata Steel goes to GOZOOP Group.

PregaNews

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Prega News (@preganews)

 

Sunbean

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Sunbean Coffee (@itcsunbean)

 

Sunfeast Farmlite

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Farmlite (@sunfeastfarmlite)

 

Teen Patti Gold

 

 

Zero Zero India

 

 

Varmora

 

 

Flamingo

 

 

Keshroot

 

 

2baconil

 

 

The credit for the creation and execution of all creatives for Zero Zero India, Varmora, Flamingo, Keshroot, and 2baconil goes to Zero Gravity Communications.

Walkers & Co. platform by Johnnie Walker Refreshing Mixer (non-alcoholic)

Wiggles

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Wiggles (@wiggles.in)

 

Mad Over Donuts executive director and CEO Tarak Bhattacharya

It is such a proud moment for India today. We would like to appreciate the efforts of everyone at ISRO. A huge thank you for taking India to new heights with the successful landing of Chandrayaan 3! Chandrayaan 3 has become a testament to India's relentless pursuit of scientific excellence. Here's to dreaming bigger and more successes to celebrate India! Jai Hind!

Starbucks 

 

 

Pepsi 

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Pepsi India (@pepsiindia)

 

Sting

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Sting India (@sting_india)

 

Mountain Dew 

 

 

7Up

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by 7UP India (@7upindia)

 

Lay's

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Lay's India (@lays_india)

 

Kurkure 

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Kurkure (@kurkuresnacks)

 

KFC 

 

 

Tic Tac

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by @tictacindia

Kellogg's

 

 

Audible

Apollo 1

Written by: Ryan S Walters and Narrated by: Kevin Kenerly

Revisit Apollo’s first moon landing when astronauts Gus Grissom, Ed White, and Roger Chaffee entered a new spacecraft atop a colossal Saturn rocket at Florida's Kennedy Space Center. Little did they know, this routine rehearsal would seal their fate, never allowing them to leave the craft alive. The Apollo 1 disaster could have shattered the space dream, but instead, it spurred a complete spacecraft overhaul that propelled humanity toward its ultimate goal: moonwalking. ‘Apollo 1’ unfurls the gripping story of these audacious astronauts, the calamity that struck them, and the transformative aftermath.

Asteroid: Discovery

Written by: Bobby Akart and Narrated by: Chris Abernathy

The gripping trilogy from a master storyteller - Bobby Akart, the  Gunner Fox series begins with Asteroid: Discovery. Gunner Fox, a United States Air Force fighter pilot and Earth scientist discovers an asteroid on a collision course with Earth. In the history of our planet, five extinction-level events have occurred caused by asteroids. Gunner Fox serves up evidence for the astonishing fragility and unpredictability of life. It is a testament to the reality that everything we have can be diminished at the mercy of invisible forces, the very forces that made our existence possible a few hundred thousand years ago.

The Space Pioneers

Written by: Carey Rockwell and Narrated by: Charles Constant

The Space Cadets Tom Corbett, Roger Manning, and the big Venusian Astro have triumphed over all kinds of interplanetary challenges including pirates, rogue reactors, and hostile environments. The cadets find themselves in a formidable situation when they’re assigned to lead a ‘wagon train’ of ships to colonize a distant world. After Captain Strong departs abruptly under awkward circumstances, Tom and his pals get entangled in a secret plot involving a belligerent scientist, a suspicious politician, and a planetary anomaly that crashes spaceships. As the clock is ticking,  the cadets can either solve this mystery fast or face unforeseen circumstances.

Star Wars: The High Republic: Path of Vengeance

Written by: Cavan Scott and Narrated by: Emily O'Brien

There isn’t a sci-fi lover who isn’t a fan of Star Wars, this enthralling starry adventure is set in the world of the High Republic, 150 years prior to the Phase 1 story: The Light of Jedi. Star Wars: The High Republic: Path of Vengeance is a story encapsulating the journey of a bunch of fortune-seeking explorers, enigmatic followers, and valiant Jedi whose intersecting paths on the planet Dalna will set them on a collision course that will inundate the High Republic for centuries to come.

The Infinite Miles

Written by: Hannah Fergesen and Narrated by: Sarah Beth Goer

The Infinite Miles is a wacky sci-fi odyssey wrapped with elements of friendship, time travel, and intergalactic wars. Three years after her best friend Peggy went missing, Harper Starling is overwhelmed by dealing with the loss of a close friend in her life. Traveling through time with the help of a superhero she learns about Peggy’s final days before death. Harper is faced with a new challenge - an alien enemy called Incarnate - who has destroyed several solar systems. Harper is stuck in 1971 and has to find a way to end Incarnate’s tyranny. This gripping tale takes us through grim and unforeseeable circumstances Harper is put up with as she has to battle with the enemy Incarnate without the help of Argonaut - the main character of Infinite Odyssey.