MAM

Flying Machine launches F-Lite collection in collaboration with BBoying champ Arif Chaudhary

The campaign has also been witnessing high engagement on Tik-Tok

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/08/22/supr.jpg?itok=Aa7xiFQO

MUMBAI: Tonic Worldwide, an independent digital agency, has launched a campaign to introduce F-Lite, the latest collection from the popular denim wear brand Flying Machine, in collaboration with the reigning Indian BBoying champ, Arif Chaudhary.

In this campaign, Arif is sporting the new F-Lite range, which gives denim a whole new perspective thanks to its super stretchable, flexible and extra light qualities. This latest collection from Flying Machine will resonate with today's youth, who are looking for clothing that scores high on style as well as comfort. The BBoying moves by Arif also help display the functionality of the new F-Lite collection.

As part of this campaign, various digital media platforms have been employed to reach a wide audience. The campaign has also been witnessing high engagement on Tik-Tok.

Tonic Worldwide managing partner Suraj Nambiar says, “We are extremely enthusiastic about the launch of the new F-Lite collection. Flying Machine has always led the way with launch of innovative products for the youth who follow their passion and in turn inspire others. The aim is to strengthen the brand proposition with the millennials and convert them into brand loyalists and this time Arif plays a key role for the same.”

“Flying Machine lives and breathes youth culture. Their latest F-Lite collection is engineered to give its wearers a degree of flexibility and lightness that's been hitherto unknown in the denim world. The Indian youth is smart. They won't just believe if the brand just says its light and flexible. So, we decided to put the denim through its paces with Arif Chaudhary - India's biggest BBoy artist. ‘Hey, if it's good enough for BBoying, it's good enough for anything!’” says Tonic Worldwide managing partner & creative head Shourya Ray Chaudhuri.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/19/bhuvan.jpg?itok=NOo0oEzS
Lenskart.com rolls out new TVC with Digital superstar Bhuvan Bam

MUMBAI: Lenskart.com, the largest eyewear company in India, unveils its first TVC with digital superstar and brand ambassador Bhuvan Bam to launch its one-of-a-kind range - AIR. The latest offering from Lenskart.com’s portfolio, the AIR range showcases an eclectic, modern and halke phulke rendition...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/19/gattu.jpg?itok=vKM86MTE
“Gattu Adventure to the World - 3DSeries by One Take Media Co.

MUMBAI: One Take Media Co.(OTMC) has acquired rights for the Global hit 3D animated  series “Gattu Adventure to the World “ for SAARC countries. There are 26 episodes of 13 minutes each available in English ,Hindi and other languages.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/19/dosc_0.jpg?itok=ARkh8J58
DocsApp & Bombay Shaving Company celebrate ‘International Men’s Day’ with a stirring campaign

MUMBAI: The International Men’s Day graces our calendar each year. To give voice to this rather unsung event and throw light on the societal pressures faced by men, DocsApp has unveiled its initiative #TrimTheThickSkin. To strike a chord with the audience on this matter, the online doctor...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/19/ormax.jpg?itok=sSD6xFEY
Ormax’s Top 5 Most Popular Characters Features Meher from Chhoti Sarrdaarni

MUMBAI: Colors’ new show, ChhotiSarrdaarni, launched on July 1, 2019, has been performing very well for the channel. The show became the top show on the channel within weeks of its launch, and its lead protagonist Meher, played by Nimrit Kaur Ahluwalia, has been rising up the audience popularity...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/19/gillete.jpg?itok=LNc-l_T_
Gillette celebrates International Men's Day with a new campaign #ManEnough

MUMBAI: For over a hundred years, Gillette has aimed to make men look, feel & Be their best. In this journey, the brand has continually challenged stereotypes about men, most recently with #BarbershopGirls campaign. In its latest campaign on #ShavingStereotypes, Gillette asks the question – Why...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/19/mavrick.jpg?itok=HgJXjOue
Advertising Maverick, mr. Niteen Bhagwat conducted an engrossing masterclass for the students of school of media & communication at whistling woods international

MUMBAI: Whistling Woods International's (WWI) School of Media and Communication (SMC) hosted an interactive session for its students with Mr. Niteen Bhagwat, Vice Chairman, FCB Interface, Mumbai. During the session, Mr. Niteen Bhagwat shared insights on social media platforms and how to optimise...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/19/airbnb.jpg?itok=FIQyGivl
Airbnb in collaboration with the City Place of Jaipur unveils latest Campaign film

MUMBAI: The 300 year old City Palace of Jaipur, home to Jaipur’s Royal Family, has played host to numerous guests over the centuries. From November 23, 2019, the Gudliya Suite at the City Palace will become accessible to outside guests, and will be able to be booked for the first time ever on...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/18/mma.jpg?itok=MVIlS99p
India leads Mobile Ad Fraud across Asia with 62%: MMA's Ad Fraud Benchmark Report

MUMBAI: Mobile Marketing Association, a global non-profit organization, today released an Ad Fraud Benchmark Report on the state of mobile ad fraud in India. The report revealed interesting facts about the level of fraud, and its awareness in the country and aims to help marketers benchmark their...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/18/roy.jpg?itok=mWyVt_Wm
Ogilvy names Shouvik Roy as new head of Ogilvy Delhi

MUMBAI: Ogilvy has announced the appointment of Shouvik Roy as president & head of office, Ogilvy Delhi. Having over two decades of experience in brand consulting, design, marketing and advertising, Roy will join Ogilvy Delhi on 5 December 2019 and will report to Ogilvy India CEO Kunal Jeswani.

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories