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Faber-Castell partners with Swiggy to make stationery available at doorstep

Partnership is to make stationery available at doorstep for its consumers.

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NEW DELHI:  With a growing demand of art and other stationery supplies in the market due to the various challenges posed by the pandemic like self isolating, work from home and study from home Stationery giant Faber-Castell ties up with Swiggy Genie to make stationery available at doorstep for its consumers. 

In the past few years, there is a noticeable growth of e-commerce in retail strategy. However, the recent four months have made us change the way we shop and consume. The consumer’s appetite for buy at click is growing market for online marketplaces and the intra-city delivery tools like Swiggy’s Genie are all one step ahead to keep up with the demand supply channel.

 “The pandemic has made us realise the value of our nearby retailers and stores. While e-commerce is back and running but things haven’t resumed normally yet.  If you are studying, working from home or you just want to paint for leisure but you realise you don’t have your necessary stationery supplies waiting for 3-5 business days doesn’t seem feasible to all. We’re glad that Swiggy’s Genie came to play at the right time to help us meet our demand and supply gap,” said Faber-Castell India MD Partho Chakrabarti.

“With the continued uncertainty of the future, Swiggy has been agile enough to provide multiple offerings to address the changing needs of the consumer. As we continue to stay indoors and find ways to share personal experiences with our loved ones, we have partnered with Faber-Castell to deliver stationery and art supplies to the consumers’ doorstep. This association will unlock a new dimension of convenience and safety for consumers during these exceptional times,” said Swiggy COO Vivek Sunder.

Follow Tellychakkar for the consumer facing news & entertainment

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