Mumbai: Dabur India Ltd on Monday announced the signing of Bollywood actress Disha Patani as the new face of its skincare brand Dabur Gulabari. The company has also unveiled its improved packaging for the product.  

“Dabur Gulabari is built on strong equity of natural ingredients which matches with Disha Patani’s natural beauty. She is not only the perfect personification of the brand’s values but an inspiration to young teenage girls who dare to dream," said Dabur India Ltd vice president-marketing Abhishek Jugran. "We are delighted to welcome her to the Dabur Gulabari family and are confident that this association will help us build a better connect with our current users and also make the brand more relevant to the young and teenage audience."

As a part of the association, the Bollywood star will appear in multiple campaigns which will run across platforms, said the company in a statement.

“Dabur Gulabari has been the most preferred beauty brand for millions of young girls for decades now. As a market leading brand that has been constantly innovating in terms of product, packaging, and communication, Dabur Gulabari has always recognised and strived to meet the ever-evolving beauty care needs of our consumers,” stated Dabur India category head - skin care Ajay Gandhi.

“Like with every other girl in the country, Dabur Gulabari was my first beauty care brand as a teenager," said Patani on the brand association. "To me, it stands for both beauty and the unadulterated teenage spirit. I am excited to help define what natural, rose-like glow means to a whole new generation of girls."