MAM

Dentsu Webchutney bags digital mandate for Aditya Birla Capital

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/01/09/Dentsu.jpg?itok=icgj-_62

MUMBAI: Digital agency Dentsu Webchutney has won the digital mandate for two of Aditya Birla Capital’s businesses, namely Aditya Birla Health Insurance and Aditya Birla Sun Life Mutual Fund.

The agency has been entrusted with the task of providing strategic and creative inputs across various platforms within the digital ecosystem.

Aditya Birla Capital chief marketing officer Ajay Kakar says, “We are launching a new category – Money, and are committed to creating new benchmarks in a way customers engage with our category. The digital platform will play a key role in this journey and innovation will be the cornerstone.”

Dentsu Webchutney executive vice president growth Gaurav Soi adds, “Financial planning and financial services are extremely significant today and the digital ecosystem is the most efficient medium to cater to diverse age and need bands. We are looking forward to helping Aditya Birla Capital establish their brand philosophy with respect to the health insurance and mutual funds businesses, through innovative positioning and properties across the digital landscape.”

Denstu Webchutney Mumbai EVP and branch head Nishi Kant mentions, “We are confident of a long-lasting and impactful partnership with Aditya Birla Capital. We look forward to working together to create engaging and result-oriented campaigns that significantly and positively impact their health insurance and mutual fund businesses.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/19/himalaya.jpg?itok=pCOGpXWZ
Himalaya Baby Care launches Gentle Baby Laundry Wash-A Liquid laundry wash for baby clothes

MUMBAI: The Himalaya Drug Company, India’s leading homegrown wellness brand, launches ‘Gentle Baby Laundry Wash’ specially formulated for baby clothes. Infused with naturally derived cleansing agents and herbs with antibacterial properties, it effectively helps kill up to 99.9%* of germs. Parents...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/19/lounge.jpg?itok=eiDCWYD4
India edition of Admitad Lounge Sets Business Networking in the Real Party Mode

MUMBAI: The 8thedition of Admitad Lounge, organized for the digital and affiliate marketing industry took place at Loft by the Clock Tower, Gurgaon, reflecting that affiliate marketing industry is an interesting and evolving field held together by highest professional ethics and full of exciting...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/19/SOCIAL_800.jpg?itok=5SKAEg1n
This Valentine's Season, SOCIAL unveils the #AllWeNeedIsLove Campaign

February 2020: This Valentine’s Day, SOCIAL goes all out with a #AllWeNeedIsLove campaign, an inclusive 360-degree campaign introduced at a crucial time for the hospitality industry. With a substantial experience in curating events & programming, the popular café/bar hosted 12 dance parties and...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/19/har.jpg?itok=Z9Gyvijl
TheSmallBigIdea thinks big

In advertising the Big Idea comes from a small insight. That was the inspiration behind former Reliance Big executives Harikirishna Pillai and Manish Solanki naming their agency soon after they quit their job at the Anil Ambani-owned broadcasting firm.

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/18/kotak.jpg?itok=oNd7TScS
Kotak Mutual Fund launches new ad campaign that brings SIP to life

MUMBAI: Kotak Mahindra Asset Management Company (Kotak Mutual Fund) becomes the first fund house in the industry to launch a conversational Voice Bot – Mr. SIP, which will address queries related to Systematic Investment Plan (SIPs).

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/18/orient_0.jpg?itok=8xBcM1hp
Orient Electric rolls out new TV ad with MS Dhoni to promote its 50% energy saving i-Series fans

MUMBAI: Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has launched a new TVC campaign featuring long-standing brand ambassador MS Dhoni to introduce its new i-Series range of fans powered by ECM technology. Orient i-Series fans save 50% energy as compared to...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/18/dmis.jpg?itok=f6LSP3US
Digital Vidya Acquires Delhi School of Internet Marketing (DSIM)

MUMBAI: Digital Vidya, India’s leading provider of training solutions for digital marketing announced today that it has acquired DSIM (Delhi School of Internet Marketing), the second-largest player in Digital Marketing training space in India with a presence in over 12+ cities. In an all-cash deal...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/18/vikas.jpg?itok=p2v4GV5R
Labdhi Lifestyle Limited to launch campaign ‘Codename Convenient’ for the Wadala project on 21st February

MUMBAI: Mumbai based developer; Labdhi Lifestyle Limited will launch their new campaign ‘Codename Convenient’ to promote their new project in Wadala on 21st February 2020. With a budget Rs.2.5Cr, the campaign will target potential homebuyers through outdoor and digital advertisements. The campaign...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/18/paytm.jpg?itok=6GxpjQTb
Paytm deepens ties with Uber; will process card payments and provide financial services to driver partners

MUMBAI: Paytm, India’s largest payment gateway, has strengthened its partnership with Uber by adding credit & debit processing and will enable users to complete card transactions seamlessly. This partnership will allow Uber to leverage the strength of Paytm’s card acquiring capabilities, in...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories