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Dailyhunt launches live TV to increase consumption

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MUMBAI: News and local language content application, Dailyhunt, has launched Live TV; a free streaming service with 130+ channels to extend its content offering to the latest in news, entertainment, spiritual, movies and music live TV content.

Live TV will be available in nine languages ranging from Hindi, Tamil, Malayalam, Telugu, Bengali, Punjabi & English. Dailyhunt’s partnership with YuppTV will enrich the video content available through existing partners such as Republic TV, BBC News & ABP News.

Users are suggested channels based on the show popularity at the time of viewing. The feature also allows users to browse Live TV through their genre preferences. The intuitive UI allows to browse through tiles of live shows and pick the show / channel of his/her choice.

Dailyhunt founder and CEO Virendra Gupta says, “Live TV is a critical element of our user’s current content consumption. TV viewing audience in India is estimated to be 700 million plus, across 180 million households. Most of the households have only one TV but multiple mobile phones. By extending the established behaviour of TV watching to individual mobile & marrying it with great content we want to ensure that a user looks at Dailyhunt as the preferred destination for his/her regional language news, video (VOD) & TV consumption on mobile. Our resolve to build smart, technology-driven, local language content-focused consumer products is strengthened by the addition of Live TV to the Dailyhunt experience.”

YuppTV founder and CEO Uday Reddy says, "We are glad to partner with Dailyhunt and enable users to access our latest and diverse content offerings via Live TV. Over the years, OTT and VOD viewership has gained momentum in India. With this association, we are affirmative that the viewers will prefer the complete bouquet of the latest news and other content solutions available at YuppTV.”

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