MAM

Dailyhunt launches live TV to increase consumption

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/12/05/daily.jpg?itok=uEyPBJ03

MUMBAI: News and local language content application, Dailyhunt, has launched Live TV; a free streaming service with 130+ channels to extend its content offering to the latest in news, entertainment, spiritual, movies and music live TV content.

Live TV will be available in nine languages ranging from Hindi, Tamil, Malayalam, Telugu, Bengali, Punjabi & English. Dailyhunt’s partnership with YuppTV will enrich the video content available through existing partners such as Republic TV, BBC News & ABP News.

Users are suggested channels based on the show popularity at the time of viewing. The feature also allows users to browse Live TV through their genre preferences. The intuitive UI allows to browse through tiles of live shows and pick the show / channel of his/her choice.

Dailyhunt founder and CEO Virendra Gupta says, “Live TV is a critical element of our user’s current content consumption. TV viewing audience in India is estimated to be 700 million plus, across 180 million households. Most of the households have only one TV but multiple mobile phones. By extending the established behaviour of TV watching to individual mobile & marrying it with great content we want to ensure that a user looks at Dailyhunt as the preferred destination for his/her regional language news, video (VOD) & TV consumption on mobile. Our resolve to build smart, technology-driven, local language content-focused consumer products is strengthened by the addition of Live TV to the Dailyhunt experience.”

YuppTV founder and CEO Uday Reddy says, "We are glad to partner with Dailyhunt and enable users to access our latest and diverse content offerings via Live TV. Over the years, OTT and VOD viewership has gained momentum in India. With this association, we are affirmative that the viewers will prefer the complete bouquet of the latest news and other content solutions available at YuppTV.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/25/fb.jpg?itok=eJylG81Z
Facebook & GroupM launch Media Playbook to help brands reimagine media strategies & unlock growth

Mumbai: GroupM and Facebook have come together to launch an industry-first media playbook for advertisers and marketers to adapt to the dramatic change in consumer behaviour as a result of COVID-19. The ‘Turn The Tide’ Media Playbook offers a perspective on the evolving consumer and media landscape...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/25/lyod.jpg?itok=draCTqbQ
Lloyd forays into refrigerator segment

NEW DELHI: Havells India has announced its entry into the refrigerator segment under its consumer durable brand - Lloyd. The company will also double the range with additional 25 models by Diwali this year. The refrigerator range is designed keeping in mind the modern kitchen aesthetics combined...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/25/ceat.jpg?itok=_8v0Apeq
Ceat signs Aamir Khan as brand ambassador for two years

MUMBAI: Ceat Tyres has signed Bollywood superstar Aamir Khan as its brand ambassador for two years. As part of an integrated marketing campaign, Aamir Khan will feature in two commercials during the course of the IPL 2020 to promote Ceat’s SecuraDrive range of premium car tyres. The first ad will...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/25/tv.jpg?itok=6XP07uvI
How to Decide Between QLED, OLED, 4K UHD or Full HD TV

According to ECD, when buying a smart television in India, you need to consider several factors such as size, operating system and the picture resolution. Apart from that, you also need to check the type of display the TV provides because it determines the overall picture quality. 

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/25/ipl-d11.jpg?itok=Z6aMaH8d
Digital-first brands bet big on Dream11 IPL

NEW DELHI: Cricket is the by far the best media vehicle for any brand if it intends to connect with masses at a pan-India level. The game cuts across all socio-economic boundaries, age-groups, geogrpahies and reaches to 196 million households with television sets. The brand can further amplify its...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/24/disha.jpg?itok=sAWtgIJB
Disha Patani is Myntra's first-ever beauty brand ambassador

NEW DELHI:  Ahead of the festive season, Myntra announces Bollywood actress, Disha Patani, as its brand ambassador to further consolidate its strong position in the massive and rapidly-growing beauty and personal care (BPC) market in India. Disha has made her mark as a household name after...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/24/harley.jpg?itok=2LnSWQ_-
Harley Davidson exits India

Harley-Davidson will shut down manufacturing and sales operations in India as part of its restructuring exercise under ‘The Rewire’ programme, the US-based motorcycle maker announced on Thursday. Earlier, in August, the bike maker had indicated to restructure business in some its loss making...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/24/sleep.jpg?itok=aI9ddDVz
When Ikea got creative about sleep

Ikea, a global furniture and home furnishing brand, is promoting its sleep range products with clever print and outdoor campaign and positions itself as sleep expert. Designed and conceptualised by Mother London, the ads focuses on the central theme of sleep and turn an energy drink, anti-ageing...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/24/aakash.jpg?itok=hd0NLwOW
Aakash Educational Services appoints Yuvraj Singh as brand ambassador

MUMBAI: Aakash Educational Services (AESL), has appointed ace cricketer Yuvraj Singh as its brand ambassador. The cricketer will promote the company and its various brands including Aakash Institute, Aakash IIT-JEE, Aakash Digital and Meritnation. As the face of Aakash, Yuvraj Singh will lead the...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required