MAM

Combiflam tablet launches pain education campaign for rural marke

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/06/12/pain.jpg?itok=z8rZJbJA

MUMBAI: Sanofi India - makers of the Combiflam pain relief tablets along with Bollywood actor Soha Ali Khan has launched its first initiative under its pain education campaign - Pain Clinics.

This phase comprises a series of doctor and pain expert videos on a dedicated YouTube channel to generate awareness and educate people, so that they can understand and treat pain in an informed and responsible manner.

The subsequent phases of the campaign will include multi-channel awareness drives and data-driven insights rolled out across the country to help people understand and manage pain effectively.

According to a survey conducted by IPSOS in India, every person admitted to suffering from some kind of pain in the last 12 months, and 43 per cent of the pain occasions were treated with an available painkiller at home. This shows the need for an initiative that brings national pain management experts and doctors on board, to provide tips and advice on how pain can be better managed.

Sanofi GM of consumer healthcare, India and South Asia Nikhilesh Kalra says, “Combiflam tablet is India's most prescribed pain relief brand and relieves over 1.8 billion pain incidences in a year4. It is the trusted household name for millions of people and healthcare practitioners. It is common for people to seek health related information on internet. However, not all information one finds on the web is credible, and hence, we felt the need to launch a credible source of information.”

“Uttar Pradesh has some of the highest pain incidences in the country, and an average of 15 lakh incidences of pain are resolved by the Combiflam every day. This is why Uttar Pradesh is a very important State for us, and a social initiative such as this one will be of great value. We are launching this initiative in Uttar Pradesh and plan to scale it across the country", adds Kalra.

Arthroscopy and sports injury specialist Dr. Moazzam Jah adds, “It is common for people to trust the internet for information and solutions, for their pain. This is dangerous and misleading, and we as doctors, strongly advocate that patients speak to us or ensure they consume information that is not only validated, but also medically correct. Combiflam® tablet has also been a victim of some misleading social media messages in the past that have questioned its safety and efficacy.”

Sanofi India Ltd. is launching this social initiative in seven cities of Uttar Pradesh - Lucknow, Kanpur, Allahabad, Gorakhpur, Moradabad, Varanasi and Bareilly.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/24/prachi.jpg?itok=DayddQ05
FoxyMoron’s national head for client relationships Prachi Bali talks about her new role

NEW DELHI: While the industry battles arguably one of the most challenging issues of modern times, Prachi Bali has been promoted as the national head for client relationships at the full funnel creative and performance digital agency FoxyMoron. One of the youngest executives in the marketing world...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/24/tac.jpg?itok=pHB9wso9
The Ad Club & AAAI pauses Abby Awards for 2020

MUMBAI: The Advertising Club has been curating many idea exchange and awards platforms that celebrate extraordinary creative work. Abby Awards  presented by The Advertising Club is one such award that has been held for the past 50 years. Held every year at the prestigious Goafest, the awards have...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/24/pti.jpg?itok=ODcDqogI
Vedanta Group ropes in former PTI CEO MK Razdan

NEW DELHI: Vedanta Group has roped in MK Razdan, former CEO and editor-in-chief of PTI as a  senior advisor- corporate communications team. He will be based out of Delhi. Razdan is a well known name in the industry and has spent over three decades in the industry.  The veteran journalist became PTI...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/24/vishal_subharwal.jpg?itok=Uzl16i2V
HDFC Life Partners with Sportskeeda for IPL 2020

Mumbai: HDFC Life Insurance Company, one of India’s leading life insurance companies, signs an official sponsorship agreement with Sportskeeda for IPL 2020. With the sporting world still gradually being reinstated to normalcy, the biggest franchise T20 cricket tournament - Indian Premier League...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/24/carvaan-vikram_mehra.jpg?itok=_z61oGZG
Saregama plots Carvaan's post-Covid journey

MUMBAI: ‘Who buys a transistor radio in the times of iPods and apps?’

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/23/dia.jpg?itok=0-IkoI4V
The Better Home onboards Dia Mirza as brand ambassador

NEW DELHI: India’s first brand of subscription eco-friendly home cleaners, The Better Home, has partnered with Bollywood actor, UN Environment Goodwill ambassador, UN Secretary General’s SDGs advocate, and Wildlife Trust of India ambassador Dia Mirza as brand ambassador for their range of eco-...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/23/hydrabad.jpg?itok=f0rgdhpI
Kansai Nerolac continues to sponsor Sunrisers Hyderabad

Mumbai: In a bid to strengthen its long-standing partnership with the T20 franchisees, Kansai Nerolac Paints (KNPL), one of the leading paint companies in India will continue its association with Sunrisers Hyderabad (SRH) for the cricket league’s thirteenth season. The most loved sports...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/23/sonu.jpg?itok=C4pS9LiY
Acer India signs Sonu Sood as brand ambassador

NEW DELHI: Acer India, the PC brand, has roped in Bollywood actor Sonu Sood as its brand ambassador. The actor will be seen endorsing the brand's innovative range of products across media platforms for campaign to talk about Acer’s commitment to improving people’s lives through technology. This...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/23/maxlife.jpg?itok=LhoHZb4D
Max Life is official life insurance partner for team RCB

NEW DELHI: Max Life Insurance Company has unveiled its latest ad campaign with Royal Challengers Bangalore. Featuring ace players of the team in a geared up avatar, the brand new television commercial (TVC) attempts to reinforce the importance of financial protection in the form of term insurance...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required