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Colors-Bajaj Pinkathon raises awareness for women's lifestyle

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MUMBAI: Colors Delhi Pinkathon, empowering Indian Women, an initiative to raise awareness about the importance of a healthy lifestyle for women and issues like breast cancer, concluded its fifth edition in Delhi on Sunday.

Colors Delhi Pinkathon has received response from corporate sponsors such as Colors, Bajaj Electricals, Tata Salt Lite, VWash Plus, Optum, Reebok, Apollo Hospitals, Red FM, Bisleri, ICICI Home Loans, US Polo, Enthusionz, and Bajaj CSR.

Around 10,500 women across age-groups and from different segments of the society participated in the VWash plus 3km, Optum 5km and Tata Salt Lite 10km multi-category run and 21 km categories. Flagging off the run was super-model, actor, fitness enthusiast avid barefoot runner and Pinkathon founder Milind Soman along with prominent women personalities like Mann Kaur, a 101-year old woman athlete, and RJ Swati from RED FM who expressed their wholehearted support for the cause.

Maximus Events MD and co-founder Reema Sanghavi said: “Besides Delhi, Pinkathon has already been held in various cities like Hyderabad, Kolkata, Pune, Chennai, Guwahati, and Mumbai this year. The campaign will be supported by an integrated communication plan."

Viacom18 CEO - Hindi mass entertainment Raj Nayak said: “Women empowerment is also a core philosophy that we maintain even in our bouquet of offerings to our viewers."

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