MAM

Colors-Bajaj Pinkathon raises awareness for women's lifestyle

Pinkathon

MUMBAI: Colors Delhi Pinkathon, empowering Indian Women, an initiative to raise awareness about the importance of a healthy lifestyle for women and issues like breast cancer, concluded its fifth edition in Delhi on Sunday.

Colors Delhi Pinkathon has received response from corporate sponsors such as Colors, Bajaj Electricals, Tata Salt Lite, VWash Plus, Optum, Reebok, Apollo Hospitals, Red FM, Bisleri, ICICI Home Loans, US Polo, Enthusionz, and Bajaj CSR.

Around 10,500 women across age-groups and from different segments of the society participated in the VWash plus 3km, Optum 5km and Tata Salt Lite 10km multi-category run and 21 km categories. Flagging off the run was super-model, actor, fitness enthusiast avid barefoot runner and Pinkathon founder Milind Soman along with prominent women personalities like Mann Kaur, a 101-year old woman athlete, and RJ Swati from RED FM who expressed their wholehearted support for the cause.

Maximus Events MD and co-founder Reema Sanghavi said: “Besides Delhi, Pinkathon has already been held in various cities like Hyderabad, Kolkata, Pune, Chennai, Guwahati, and Mumbai this year. The campaign will be supported by an integrated communication plan."

Viacom18 CEO - Hindi mass entertainment Raj Nayak said: “Women empowerment is also a core philosophy that we maintain even in our bouquet of offerings to our viewers."

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/11/sour.jpg?itok=pUXXImLq
Cheil India appoints Sourav Ray as chief strategy officer

NEW DELHI: Cheil India has appointment Sourav Ray as chief strategy officer (CSO). He will advance the integrated planning and strategy for the company. Ray is being promoted internally and will be succeeding Atika Malik with immediate effect.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/11/msy.jpg?itok=005E1s2E
Nature’s Basket rolls out digital video encouraging customers to celebrate life with good food

MUMBAI: Nature’s Basket, India’s foremost retail destination for fine foods from across the world, has unveiled a new digital film that encourages customers to celebrate life in these tough times. The video, which features popular radio jockeys – Hrishikesh Kannan, Jane Jeyakumar and Prithvi...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/11/dettol.jpg?itok=VN5emgJ4
Dettol BSI and Wipro GE Healthcare join forces to strengthen Covid-19 response

With a focus at enhancing public health system, Dettol Banega Swasth India, a flagship program by RB, in partnership with Wipro GE Healthcare India introduced training program for front line health workers amidst the raging spread of COVID-19. The integrated partnership program is aimed at training...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/11/rohan.jpg?itok=0C3HfUmU
Old Spice India appoints Kinnect to handle digital creative mandate

NEW DELHI: Old Spice India, the quintessential men’s grooming brand by Procter & Gamble, has appointed Kinnect to handle its digital creative mandate. The account was won following a multi-agency pitch and will be operated out of the agency’s Mumbai office. The mandate shoulders Kinnect with...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/11/kantar.jpg?itok=XRcMMprE
Consumer sentiments dipping across globe: Kantar Covid2019 barometer

NEW DELHI: Just 36 per cent of the consumers globally are willing to return to via public transport and 56 per cent are preferring delaying visits, for at least one more month, to restaurants/bars, 67 per cent to religious places, 70 per cent to gyms, and 72 per cent to cinemas, globally, reveals...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/11/lg.jpg?itok=tzSb1zYW
LG Ultragear TEC Challenger Series: The Esports Club announces 5 months of Valorant tournaments

The Esports Club, a Bangalore based esports platform, today announced its five-month plan for Valorant tournaments under their new IP, The Esports Club Challenger Series. The LG Ultragear TEC Challenger Series Powered by JBL Quantum Gaming Headset & AMD has opened registrations and expects...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/11/vivek-heeru.jpg?itok=L0xiaowE
Tata Motors' digital campaign vocalising the need for local

MUMBAI: Tata Motors, India’s leading auto brand in association with WATConsult, the globally awarded hybrid digital agency from the house of Dentsu Aegis Network (DAN) India, today announced the launch of ‘Atmanirbharta by Tata Motors’ – a digital campaign highlighting the existence of localisation...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/11/story.jpg?itok=uivgQUmC
Why storytelling is crucial in content marketing

NEW DELHI: Storytelling in content marketing is a vital tool to connect with the audience. Content marketing has always been used in a more personal manner. However, in today’s digital era, brands are eager to not only be creative in their advertising but also using content to sell, connect and...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/10/isc.jpg?itok=ztr4UIZz
Condé Nast India, Myntra, TLC, Discovery Plus join hands for a cause

NEW DELHI: Condé Nast India announces the launch of ‘Behind the Mask’, a mammoth, multilayered social awareness campaign with Myntra, helmed by a five-episode video series, to be showcased on TLC, TLC HD and Discovery Plus with a call-to-action that benefits Indian karigars (craftspeople). These...

MAM Media and Advertising Ad Campaigns

Sign up for our Newsletter

subscribe for latest stories

* indicates required