MAM

Colgate-Palmolive marketing spend up 16 per cent in Q1-2015

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2014/09/13/coalgate.jpg?itok=1Yg7rqU1

BENGALURU: Consumer products player in oral care, personal care and household care space Colgate-Palmolive (India) Limited (Colgate-Palmolive) spent Rs 180.55 crore (18.7 per cent of Total Income or TI) in Q1-2015 towards advertising and marketing (ASP), which was 15.9 per cent more than the Rs 155.78 crore (17.8 per cent of TI) in Q1-2014 and 8.9 per cent more than the Rs 165.86 crore (17.8 per cent of TI) in Q4-2014. At 18.7 per cent of TI, the company’s ASP spend in Q1-2015 was the highest across 9 quarters starting Q1-2013 until Q1-2015.

Note: 100,00,000 = 100 lakh = 10 million = 1 crore

The company had spent 40.5 per cent more at Rs 688.66 crore (19 per cent of TI) towards ASP in FY-2014 versus Rs 490.07 crore (15.2 per cent of TI). Both on a quarterly basis during the nine months under consideration and across seven financial years starting FY-2008 until FY-2014, the company’s TI, and ASP show increasing linear trend in terms of absolute rupees as well as in terms of percentage of TI.

Colgate-Palmolive’s TI in Q1-2015 at Rs 963.35 crore was 9.9 per cent more than the Rs 876.61 crore in Q1-2014 and was 3.3 per cent more than the Rs 931.22 crore in Q4-2014. Its TI in FY-2014 at Rs 3629.13 crore was 12.9 per cent more than the Rs 3213.73 crore in FY-2013.

Please refer to Fig 1 below.

Colgate-Palmolive’s ASP comprises two components – (a) Advertising, and (b) Sales promotion. Data for three financial years – FY-2012, FY-2013 and FY-2014 show the breakup of ASP into these two components.

Please refer to Fig 1A below.

The company’s PAT in Q1-2015 was 27.2 per cent down at Rs 134.91 crore (14.1 per cent of TI) versus Rs 185.22 crore (21.5 per cent of TI) during the year ago quarter Q1-2014 and just 2 per cent more than the Rs 132.3 crore (14.3 per cent of TI) in the immediate trailing quarter. PAT in FY-2014 at Rs.539.87 crore (14.9 per cent of TI) was 8.7 per cent more than the Rs 496.75 crore in FY-2013. On an annual basis, the company’s PAT shows an upward linear trend in terms of absolute rupees, but a downward linear trend in terms of percentage of TI. During the nine quarters under consideration, the company’s PAT shows almost flat to downward linear trend in terms of absolute rupees and a downward trend in terms of percentage of TI.

Please refer to Fig 2 below.

Colgate-Palmolive’s brands include Colgate, Palmolive and Axion. Its oral care products include toothpaste, toothbrush, toothpowder, whitening products, kids products, mouthwashes, and plax. Its personal care products include body wash, hand wash, shave preparations, skin care and hair care. Its household care products include surface care products under the brand Axion.

Click here to read the annual report

Click here to read the unaudited results

Click Here for website

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/26/chip.jpg?itok=Nsg1eViq
Blue Tribe awards its integrated mandate to Chimp&z Inc

MUMBAI: Vegan meat start-up Blue Tribe Foods has awarded its integrated marketing mandate to Chimp&z Inc after a multi-agency pitch. The account will be handled by the agency’s headquarters in Mumbai. It will conceptualise a 360-degree digital marketing strategy for the brand, ranging from...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/26/and.jpg?itok=IcjCUpAt
AndBeyond.Media wins programmatic monetisation mandate for Eenadu

Mumbai: AndBeyond.Media has won the programmatic monetisation mandate for Eenadu. As part of this onboarding, AndBeyond.Media will work with Eenadu as a strategic partner to maximise their ad revenues via programmatic channels. This strategic partnership comes at a very opportune time as both the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/26/diego.jpg?itok=Ddnh5d-x
Brands pay tribute to ‘The God’ Diego Maradona on Twitter

NEW DELHI: The sad demise of legendary Argentina football player and manager Diego Maradona has left his fans heartbroken. Popularly known as 'El Dios' or 'The God', Maradona in his international career with Argentina earned 91 caps and scored 34 goals. He is best known for the ‘Hand of God’ goal,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/26/sun.jpg?itok=0-ELO2Wh
ITC Ltd.’s Sunfeast Caker celebrated 20th November as No Baking Day

ITC’s Sunfeast, one of the most preferred consumer biscuits brand, announced expanding its footprint in the cakes category with the launch of a new sub-brand, Sunfeast Caker. The name Sunfeast ‘Caker’ is a manifesto, which speaks to every cake lover. The pandemic-led times brought to light/...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/26/jolly.jpg?itok=5LVo8OIu
Jollywell appoints GenY Medium to handle digital duties

NEW DELHI: GenY Medium has been appointed as the strategic digital partner of Indian nutraceutical startup, Jollywell. The account was won following a competitive multi-agency pitch. The homegrown brand addresses India’s growing need for organic, plant based and clean nutritional dietary...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/26/tre.jpg?itok=fw6qHX_R
Bikano promises taste & health in new snack offerings

NEW DELHI: FMCG foods company Bikano has launched two variants of multigrain chips for health conscious food lovers and patrons, keeping celebratory spirits ‘high’ amid the festive season.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/26/brand.jpg?itok=stQFe50w
Brand Visage Communications bags digital mandate for Campus Shoes

NEW DELHI: Brand Visage Communications has won the digital marketing mandate for Campus Shoes. The mandate includes - digital marketing strategy, influencer outreach, performance marketing, and overall social media requirements.  Brand Visage will strategize, plan, and execute a comprehensive...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/26/unacademy.jpg?itok=YW1fDWwh
Unacademy raised fresh investment from Tiger Global, Dagoneer Investment

NEW DELHI: Unacademy has announced that it has raised a fresh investment round from Tiger Global Management and Dragoneer Investment Group. The funding round values Unacademy Group at $2 billion. The latest fundraise follows another round in September 2020 when the company raised an investment of $...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/26/aditi_rao_hydari.jpg?itok=sW1ALOR3
'Stand Up' to street harassment, says L'Oréal Paris

NEW DELHI: On the occasion of United Nations International Day for the Elimination of Violence against Women, L’Oréal Paris has launched its international bystander intervention training programme - Stand Up - in India.  

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories

* indicates required