Report on Shemaroo

BrandZ to launch second report in September 2015

MUMBAI: Ever since coming to power in 2014, Indian Prime Minister Narendra Modi has made frequent foreign visits, and his purpose of travel was to promote a brand - “Brand India.” Be it Madison Square in the US or Allphones Arena Sydney or the recent Middle East trip, Modi was concisely making efforts to convey the message that India is a destination for business explorers and investors. The argumentative Indians argued the pros and cons of every travel of his, though the Indian diaspora welcomed him with full houses, claps and slogans, back home he earned titles like NRI Prime Minister etc.  

A little more than one year down the line, what impact did Modi’s foreign visits have? Has “Brand India” succeeded in making a mark in investors’ mind? Has a government with absolute majority made a big difference in bringing in adequate reforms, which in turn will enhance the brand value? Where are Indian brands placed in terms of brand valuation, are they forging towards being dominators or do MNCs still stand tall in the top spot when it comes to brand valuation?

The second edition of the BrandZ Top 50 Most Valuable Indian Brands, which will be released by WPP and Millward Brown on 9 September, 2015 will answer many such questions.

 BrandZ is a global rankings study that uses a unique brand valuation methodology that combines officially released financial data and consumer-driven brand equity measurement to calculate brand value. The valuation studies were introduced globally in 2006, in China in 2011 and Latin America in 2012 and have received an overwhelming response internationally.

Speaking to, Millward Brown South Asia director Prasun Basu says, “The study will reveal key insights on trends in the Indian market by WPP companies across India, insights into how brands drive financial growth, the brands with the greatest potential for growth, the elements that have led to successful brand building in India and the way forward for building valuable brands in India.”

The study analyses brands across various key business sectors including banking, automotive, telecom, personal and household care, foods, beverages, and insurance.

Basu asserts, “Clear and concise communication, which has a concrete purpose gives brands the wings to fly. Communication is an important aspect, which impacts a brand and now with social media proliferation, consumer insights are easily accessible. Brand communication managers need to be on top of the data and curate communications around that.”

“We created a stock portfolio of the BrandZ Top 50 Most Valuable Indian Brands 2014 and compared its performance over the past five years with the performance of India’s Sensex. Between May 2009 and May 2014, The BrandZ India Top 50 Portfolio appreciated 201 per cent compared with a rise of 74 per cent for Sensex. The BrandZ India Top 50 Portfolio includes all the brands in BrandZ Top 50 Most Valuable Indian Brands. Sensex is a weighted Index of 30 stocks listed on the Bombay Stock Exchange,” adds Basu.

BrandZ collates data by studying more than two million consumer insights, interviewing over 25,000 consumers directly. “In 2015 edition of the report, we will have over 500 categories and 200 brands analysed,” informs Basu.

“Last year’s report had many encouraging factors for the Indian marketplace and brands, Banking sector’s HDFC topped list followed by telecom giant Airtel, the report subtly told the entire fraternity that there is huge potential of growth,” he adds.

“India is at the threshold of becoming an economic superpower with evolved consumers. The process of valuing brands paves the way for growth strategies for various Indian companies in an otherwise very competitive environment. The report also consists of inputs and opinions by brand experts across WPP companies in India that highlights the dynamic nature of the Indian market and brand-building strategies. This year’s report will have a lot of positives and that’s all I can say before its launch,” concludes Basu.

Latest Reads
Puma joins hands with NGO Parcham to fuel girls’ football dreams

MUMBAI: Global sportswear brand Puma has joined hands with Mumbai-based NGO Parcham to empower it in its efforts to break gender stereotypes. It aims to bolster the NGO’s  mission of inspiring women from marginalised communities of Mumbra, a small town in Thane district near Mumbai, to take up...

MAM Media and Advertising Ad Campaigns
IKEA sparks conversation about gender roles at home with new online game

MUMBAI: This women’s Day, Ikea wants to help make our homes more gender-equal. To this end the Swedish furniture giant has launched a fun game designed for couples to assess how well tasks are shared between them in a household. Recent research on the side-effects of Covid19 indicates that the load...

MAM Media and Advertising Ad Campaigns
Kantar Public hires Gaurav Sabharwal as India CEO

NEW DELHI: Kantar’s public policy arm Kantar Public has welcomed aboard Gaurav Sabharwal as chief executive officer of India and South Asia, based in New Delhi. Sabharwal was formerly an executive director / associate partner at consulting firm Ernst & Young where he was involved in business,...

MAM Media and Advertising People
Carat India onboards Ashish Singh as VP - planning

NEW DELHI: Carat India, the flagship media agency from the house of Dentsu International, has appointed Ashish Singh as vice president - planning. In his new role, Singh will report into Carat India CEO Anita Kotwani, and will lead the agency’s digital mandate for north and east. Singh will focus...

MAM Media and Advertising People
On Women’s Day, Godrej tells us to #ChallengeBiasesWithin

MUMBAI: Mahatma Gandhi famously said – ‘Be the change you want to see in the world’. Exemplifying this powerful message on the occasion of the International Women’s Day 2021, the Godrej Group has released a new digital video campaign #ChallengeBiasesWithin which urges every person irrespective of...

MAM Media and Advertising Ad Campaigns
Shell shines a light on women's quest for mobility

Shell India has unveiled its latest campaign, ‘Great Things Happen When We Move’, which celebrates the indomitable spirit of Indian women, their dreams, and aspirations along with their inspiring journeys. Shell has launched three new brand films that showcase inspirational stories of mobility...

MAM Media and Advertising Ad Campaigns
Mankind Pharma to go big on modern retail outlets in 2021

NEW DELHI: Leading Indian pharmaceutical company Mankind Pharma is expanding its digital footprint to leverage the most out of the new consumer world, general manager - sales & marketing Joy Chatterjee told This will include a growth in its digital marketing activities and...

MAM Marketing Brands
Guest column: Post Covid, food hygiene is the top priority for F&B brands

One of the most desirable consequences of Covid2019 has been the increased all-round consciousness for hygiene. And among several types of hygiene such as personal hygiene, environmental hygiene etc which impact our day-to-day lives, food hygiene has naturally emerged as a major issue for...

MAM Marketing Brands
Women's Day 2021: Brands inspire, bat for gender equality

Every year in the countdown March 8, brands go all out to woo the ‘fairer sex’, leaving no stone unturned. We are bombarded by a plethora of deals for retail therapy and tempting offers for some actual therapy at spas and salons to pamper women this one day of the year.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required