Brands salute the indomitable spirit of frontline workers on May Day

Pay tributes to the invisible & unsung Covid heroes on International Labour’s Day.

MUMBAI: As we celebrate one more May Day, also called the International Day of Workers or International Labour Day, dedicated to workers and labourers across the world (from behind closed doors in the safety of our homes), it becomes even more important to recognise the invisible labour of those countless workers who keep our lives going, uninterrupted. Who have put their lives at risk, tirelessly fighting an unseen deadly enemy to just do their everyday job- letting the rest of us have the luxury of choosing not to step out.  

With this thought in mind, brands have come forward to shine a light on the working community, who have contributed to our well-being by sharing digital campaigns on this day dedicated to them. Here are some of the creatives/campaigns for Labour Day which caught our eye:

Tata Motors shared a message of hope and solidarity on its Instagram handle, saying “This #LabourDay, we salute those on the frontlines of the battle against #COVID19. Here's hoping for a safer and healthier future ahead.”

It also reminded us all that “in these unfortunate times we are fortunate to have them”.

Croma Retail shared a film that talks about taking out a moment to pause and to “wholeheartedly thank all the service staff who helped make our days brighter everyday”, while urging us to do the same. It shared, “Their work never stopped, even when the world did. Let's take a moment to honour and celebrate the unsung heroes who have our utmost respect and gratitude, here's to you!”



A post shared by Croma Retail (@croma.retail)

The Aditya Birla Group’s UltraTech Cement gave a shoutout to the labourers who work day in and out, even in these Covid times to create our dream homes.

Bajaj Allianz paid tribute to the frontline workers on social media. “Working endlessly to fight the global pandemic and keep us safe in the bounds of our home. This #WorldLabourDay, let’s contribute to their efforts by following all the rules and norms effectively. #CaringlyYours “ With the words, “Be it an emergency or a pandemic  they never stop caring  for us,” the insurance company posted.

JSW paints shared a post to thank those who work round-the-clock for us in an Instagram story, “Seize the day from the safety of our homes and thank our heroes for all their efforts”

Kotak Life shared an acknowledgement for the frontline workers, whose hard labour in the pursuit of their livelihood makes our lives smoother. “Here’s to the ones who strive hard for the development of our nation while risking their lives.”

Automotive and inverter battery manufacturer Tata Green shared the following post on its Instagram, saying, “TATA Green appreciates the hard work, dedication and contribution of all the workers across our nation this #InternationalLabourDay,” with the message ‘Let’s honour the hands that have built our nation’.

Latest Reads
Promax India Conference and Awards 2022: Zee, Disney+Hotstar, Sony Liv bag awards

Promax India recently celebrated the 20th anniversary of its "Promax India Conference & Awards 2022," which recognized excellence in entertainment marketing and design.

MAM Marketing MAM
Bajaj Electricals elevates Anuj Poddar to the role of managing director and CEO

Homegrown consumer durables company Bajaj Electricals announced on Tuesday the elevation of Anuj Poddar to the roles of managing director (MD) and chief executive officer (CEO). Shekhar Bajaj will continue as executive chairman of the company.

MAM Media and Advertising People
Hercules rolls out new campaign with Rishabh Pant

India’s leading cycle brand, Hercules, has launched a new campaign with cricketer Rishabh Pant.

MAM Media and Advertising Ad Campaigns
Goodknight unveils new ad film for its Jumbo Fast Card

Gkdrej's Goodknight has unveiled a TVC campaign for Goodknight Jumbo Fast Card, an innovative spiral-shaped paper-based mosquito repellent.

MAM Media and Advertising Ad Campaigns
Google Pay tops the chart among e-wallets app users at 38%, followed by Amazon Pay & Paytm: WATPapers

WATConsult, the hybrid digital agency from Dentsu Creative India, has released the latest issue of its monthly WATPapers. Titled ‘Digital Transactions in India’, the report is by WATConsult’s research division, Recogn.

MAM Marketing MAM
Publicis Worldwide India onboards Oindrila Roy as managing director

Mumbai: Publicis Groupe has announced the appointment of Oindrila Roy as managing director at Publicis Worldwide, India. She will report to L&K Saatchi & Saatchi and Publicis Worldwide India CEO Paritosh Srivastava. A staunch proponent of using the power of data to arrive at communications...

MAM Marketing MAM
India at 75: Brands pay an ode to the nation

As the country gears up to celebrate its 76th Independence Day, marking 75 years of the country's independence from British rule, brands go all out, wearing their patriotic hearts on their logo-emblazoned sleeves in a bid to connect with their consumers.

MAM Marketing MAM
Lara Dutta launches ARIAS Kids in partnership with FirstCry

Miss Universe 2000 pageant winner, Indian actress, and entrepreneur Lara Dutta Bhupathi announced on Saturday her entry into the kids' fashion space on the Indian e-tail baby and kids megastore

MAM Marketing Brands
Weekend Unwind with: Sumit Garg, MD & co-founder of Luxury Ride rolls over to the next in its weekend series of informal snippets that peek into the minds of corporate executives. "Weekend Unwind" is an attempt to get to know the person behind the title a little better by having them share their life nuggets and mantras for dealing with...

MAM Marketing MAM