Brands' Republic Day campaign on social media

Brands use social media to convey their message

While we all know the importance of Republic day, brands have taken this opportunity to put on their creative hats and roll out their contributions through Republic Day campaigns

On this special day brands have chosen social media platforms like Facebook, Twitter, Youtube and Instagram to channelize their patriotism. Some of the most notable brands that have launched their respective Republic Day campaign 2020 are, FBB, Gaana, Lava, TVF Girliyappa and many others. While some brands like FBB India have opted for video campaigns such, some brands chose to convey their message through creative illustrations.

Patriotism remains the one the key element that resonates with every Indian hence, republic day becomes the most important day for brands to leverage.

We bring you the list of campaigns that we have spotted on social media on the occasion of Republic day.

FBB India

Fbb India celebrates this Diversity through a special campaign #WearYourPatriotism curated to commemorate the countries 71th Republic Day. The fashion brand has designed an exclusive collection of, ‘Scarves’ that are inspired by the Indian National Flag. For a country of many faces, many styles, many cultures, and many expressions, there is no one way of expressing your patriotism. Hence, FBB is celebrating this diversity with a symbol as versatile as the Indians themselves – The Tricolor Inspired Scarf.


Girliyapa Spotlight, that aims to be the voice and platform for social causes, is putting its best foot forward towards raising awareness. As the country is all set to mark its 71st Republic Day, the channel has yet again collaborated with the non-profit organization (Zero Cash) Robin Hood Academy for their latest mission. As the voice that tackles social issues, the aim of the initiative is to propel students towards a path where they take the first steps towards developing their career.

The mission focuses on getting volunteers to devote 4 hours in a month to educate underprivileged children. And largely inspire them to pursue higher education.


Indian mobile handset brand, Lava International Limited, today announced the launch of its Republic Day campaign- #SendItBack. The hard-hitting campaign video highlights the ongoing menace of fake forwarded messages that create panic and fuel acts of violence.

Speaking about this special initiative, LAVA marketing and strategy head Mugdh Rajit said,” LAVA is a Proudly Indian brand and we believe that it is our responsibility to contribute to society. With #SendItBack initiative we intend to spark-off a movement against fake forwards so that social media does not become a tool for the perpetrators of the violence.”

Bobble AI

Bobble AI has launched a series of GIFs, Stickers, and Emoticons expressing secularism, pride and nationalism on its Indic keyboard to mark the 71st Republic Day of India. Bobble has also become the first Indic keyboard to integrate with WhatsApp and will now allow users to share any personalized stickers & emojis in just one tap.

In a press release, Bobble AI founder and CEO Ankit Prasad said, “Republic Day is the red-letter day in the history of India. It is celebrated with the same spirit and manner as we celebrate other festivals in India. People share Republic Day messages so that they can convey their pride, patriotism, and nationalism. Our special series of Republic Day GIFs, Stickers and Emoticons are giving a strong message of what India believes in i.e - UNITY. With our secular emojis, we encourage more and more people to share and communicate their love for India.”

Nexus Malls

Nexus Malls has collaborated with Bollywood actor Ayushmann Khurrana to announce flat 50% sale on Republic day.

Tata Stryder

Tata Stryder promotes the company’s agenda by running a campaign with the #WheelOfStryde which showcases two wheels depicting the principles of business, prosperity, safety, equality, awareness, and artha.


CNBC-TV18 news in their campaign for Republic day on their social media platform has put on a video that shows how has India changed since 1950.

Orient Bell

Orient Bell, one of India’s largest manufacturers of ceramic and vitrified tiles, has joined hands with FoxyMoron to launch a heart-warming Republic Day campaign, #HandsThatBuildIndia. The campaign pays homage to the masons who literally build our homes for us.


This Republic Day music streaming app Gaana has come up with a new feature on the app where the users can discover the essence of India's snack on the tunes of all these cities with just a click. Through this feature 50 cities across the country can stream these playlists. Apart from this consumers can also avail the information about the popular artists/celebs from that city, movies/songs shot in that city. They can also, listen to the podcasts related to the pilgrimage/historical facts of that city.

Ministry Of Information and Broadcast

MIB ministry on their official twitter handle has announced #MIBContest contest. Where participants are requested to share their ideas on the theme "Unity in diversity".


Commemorating the 71st Republic Day of India, TIMES NOW, which is India’s leading English news channel unveils an exciting programming line-up of thought-provoking shows. Shedding light on the unspoken, untold and unseen stories, TIMES NOW brings to its viewers three curated shows, Dispatches from India, Republic Day - Behind The Scenes and 2020 - India’s decade, this weekend 25 & 26 January , 2020.

Gatsby India

Gatsby India through its Republic Day post encourages youth to stay in the forefront

Copper Chimney

The contemporary Indian restaurant brand Copper Chimney celebrates India and its true flavours through its post.

Romedy Now

Romedy Now celebrates the spirit of Republic Day by sharing a post which brings the ‘constitution of happiness' for you!

Red Chillies Entertainment

Indian film production and distribution company Red Chillies Entertainment dedicates this Republic Day to the people of India.

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