MAM

Brands join moment marketing on Netflix show ‘Indian Matchmaking’

Sima aunty has been trending on social media posts.

Indian Matchmaking

NEW DELHI: Netflix premium show Indian Matchmaking has led many conversations and become quite popular within a week of its launch. The main character Sima aunty has been trending on social media posts, her dialogues have got a fan base and netizens have turned her into meme material.

Without any marketing, the show has been able to shoot up to become the most-watched show on Netflix in India, despite criticism that it promotes colourism and casteism. As Sima aunty trends on social media, brands spared no time in cashing in on the opportunity.

Brands like Vicks, ixigo, OkCupid, Nicotex, Magicbricks, Dunzo and many others jumped on the bandwagon and integrated their brand identity with Sima aunty.

Here are brands talking about Sima aunty in their posts:



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#PartnerWithSign #indianmatchmaking #simaaunty

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