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Brands hop on to pre-IIFA events, Rahman & Sushant join in

MUMBAI: The enthusiasm is palpable across the world as preparations are well underway for the 18th Edition of the International Indian Film Academy (IIFA), to be held from 13-15 July 2017 in the host city of New York. To highlight the upcoming IIFA Weekend and Awards in the Big Apple, the legendary musical genius A.R. Rahman was joined by Bollywood youth icons Kriti Sanon & Sushant Singh Rajput at an official IIFA press conference held in PVR Director's Cut, Ambience Mall in New Delhi.

The 72 hours extravaganza, IIFA Weekend and Awards will feature string of events and unique associations: Myntra presents IIFA Stomp, “Shuruaat” Gala Dinner in association with tGELF and The FICCI- IIFA Global Business Forum 2017.

The awards will air exclusively live on Colors with the title sponsor Nexa, powered by Vivo, Cause Partner- Woosh Washing Expert, styled by Myntra, official airline partner – Air India, Knowledge Partner – Vedanta, Brand Partner – Closeup, Carnival and Ease My Trip, Jewellery Partner - Gitanjali, Outdoor partners – Bright Outdoor Media and JR Creations, Multiplex Partner -PVR, Radio Partner- Red FM, Print Media Partner- Rajasthan Patrika.

Times Square is all set to be abuzz with a free-for-all public entertainment at Myntra presents IIFA Stomp to be held on 13 July. Another interesting facet to the 18th edition of the IIFA Weekend and Awards, is a the introduction of the first-of-its-kind Shuruaat Gala Dinner, a charity fundraiser organized by IIFA in association with The Global Education and Leadership Foundation (tGELF) on Day 1, 13th July at the The Pierre in New York.

A business networking platform is to be held on 14 July at the Asia Society Auditorium in New York, the FICCI- IIFA Global Business Forum 2017, which will see powerful minds coming together to address global issues. The FICCI- IIFA Global Business Forum supported by Asia Society and US- India Business Council (USIBC) aims to be a space for the growth of business between India and USA focusing on the central theme of “India and United States: Partners in Progress for the World”.

A treat for the fans worldwide, International Indian Film Academy Awards launches the brand new line of Official IIFA Merchandise partnered with New York based Easy Partners, a boutique licensing and merchandising company. The eye-catching IIFA Merchandise includes a diverse range of T-Shirts, Caps, Key Rings, Hooded Sweatshirts, Tote Bags, Magnet, Ticket Holders stylized with IIFA’s logo and Mugs showcasing IIFA 2017 in New York available exclusively on the IIFA website as well as at the famous MetLife Stadium during IIFA Rocks on July 14th and IIFA Awards on July 15th.

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