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BL Agro signs Shilpa Shetty as brand ambassador for Nourish

Shetty will promote Nourish’s range of flours, pulses and dry fruits.

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NEW DELHI: Edible oils and food products company BL Agro has roped in Shilpa Shetty as the face of its brand Nourish for its extensive range of flours, pulses and dry fruits.

The company said that Shetty personifies fitness, health, and gels well with the brand Nourish, which also promotes nutrition and good health and aims to endorse the idea of eating good and staying healthy.

Shetty will be seen in all the communication promoting Nourish’s range of flours, pulses and dry fruits.

BL Agro Industries chairman & MD Ghanshyam Khandelwal said, “The company has now begun the journey to expand the markets and take Nourish to newer regions across the country. Hence, to promote such a nutritious and healthy food brand, we have been scouting for a personality who can represent the brand attributes in the most effective manner. And who better choice, than Shilpa Shetty.”

“For a brand that comes with the promise of ‘Nutrition ka Vada’, the ambassador had to be of similar stature," said BL Agro executive director Industries Ashish Khandelwal.

Nourish’s advertising agency Leads Brand Connect director Richa Khandelwal said, “The brand positioning targeted by ‘Nourish’ has many characteristics common with Shilpa. While Shilpa is seen as an ambitious and determined personality, Nourish is determined to provide nutrition to the fast moving Nation. Similarly, Shilpa is a fitness Icon and is among the top health and fitness influencers in India, while Nourish is also a brand with the promise of nutrition, health and fitness."

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