MAM

BARC week 29: Surf Excel becomes the top advertiser

Tease TVS Motor, Colgate Swarna Vedshakt new entrants in the top brand list.

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NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 18 July to 24 July 2020.

The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating ads that were inserted the most in the 29th week of 2020.

Top advertisers:

Hindustan Unilever continued to be the biggest advertiser in the month of July. This week it has got 283326 impressions, as compared to 266697 last week. It was followed by Reckitt Benckiser which ranked second with 131750 ad insertions.

Godrej Consumers Products bagged the third spot with 39611 insertions. ITC Ltd and Brooke Bond Lipton India Ltd secured the fourth and fifth place with 39536 and 39433 ad insertions respectively.

Colgate Palmolive India after many weeks bagged the sixth spot for the first time with 33942 ad insertions.

Other top brands in the pecking order were as follows: Procter & Gamble, Cadbury India, Ponds India, and Procter & Gamble home products. 

Rank Advertiser Insertions
    Week 29
1 HINDUSTAN LEVER LTD 283326
2 RECKITT BENCKISER (INDIA) LTD 131750
3 GODREJ CONSUMER PRODUCTS LTD 39611
4 ITC LTD 39536
5 BROOKE BOND LIPTON INDIA LTD 39433
6 COLGATE PALMOLIVE INDIA LTD 33942
7 PROCTER & GAMBLE 30641
8 CADBURYS INDIA LTD 27660
9 PONDS INDIA 22637
10 PROCTER & GAMBLE HOME PRODUCTS 20200
TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Advertisers

 Top Brands-

Surf Excel for the first time in this month became the top brand this week with 19338 ad insertions. Dettol Antiseptic Liquid which bagged the first spot last week, this time came in the second position with 18342 ad insertions. Lux Toilet Soap reached the third spot, like last week, with 15830 ad impressions.  

The fourth and the fifth spots were acquired by Wheel Active 2 in 1 Dettol Toilet Soaps with 14876 and 14043. The sixth position was grabbed by Dettol Liquid Soaps with 13781 ad generations.

Other top brands in the pecking order were as follows: Tease TVS Motor, Colgate Swarna Vedshakti, Horlicks and Fair & Lovely Multivitamin. 

Rank Brands Insertions
    Week 29
1 SURF EXCEL EASY WASH 19338
2 DETTOL ANTISEPTIC LIQUID 18342
3 LUX TOILET SOAP 15830
4 WHEEL ACTIVE 2 IN 1 14876
5 DETTOL TOILET SOAPS 14043
6 DETTOL LIQUID SOAP 13781
7 TEASER-TVS MOTOR 12405
8 COLGATE SWARNA VEDSHAKTI 11606
9 HORLICKS 10944
10 FAIR & LOVELY ADVANCED MULTIVITAMIN 10058
TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Brands

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