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Amazon India’s tweet on the Great Indian Festival sees brands join in with quirky banter

The latest trend is catching up with everyone

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MUMBAI:Come sale time in India, e-commerce companies go all guns-blazing to announce the brands and the offers that are coming to their sale. Amidst all this fan-fare, Amazon just put up one tweet – asking people who’s coming to the #AmazonGreatIndianFestival. One question that went out at 10 am on a lazy Friday morning. A tweet that triggered a WHOLE bunch of brands to respond and announce their arrival at #AmazonGreatIndianFestival.

Who all announced their arrival? Well, let’s take a look.

While 35+ brands announced their arrival, Amazon India also had some other special people arriving.

And with that, not only did Amazon announce their brand partnerships, they also managed to get fun chatter going on a Friday morning.

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