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Native Machine to revolutionise advertisement industry in India

Gurugram-based Spunk Ads India Pvt Ltd launched Native Machine-an all-in-one self-serve native DSP that will enable various solutions for publishers and advertisers—at Moscow Affiliate Conference 2019 held on 9 and 10 April.

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Fresca Juices gears up to build on strong presence in North India

Underlining its vision to establish itself as the top fruit juice brand in the country, Fresca Juices, one of India’s fastest-growing packaged juice brands, has today announced its multipronged growth strategy aimed at driving its countrywide expansion plans.

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The Times Group forays into beauty segment with Femina FLAUNT

Bennett, Coleman & Co Ltd, one of India’s leading multimedia companies, has announced its plans to enter the beauty segment with its legacy brand Femina.

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TikTok removed from Google, Apple app stores after Supreme Court refuses stay on ban

Chinese video app TikTok developed by Bytedance Technology has been taken down from Google and Apple app stores in India, after the Supreme Court refused to stay the ban issued by the Madras High Court.

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IDBI Federal Life Insurance uses sports to drive financial and physical fitness messaging

Sports is a passionate binding force that brings millions of people together and so forms a crucial pillar of the marketing spends of brands. Sporting events tend to catch a large number of eyeballs. In India, sports-marketing has been quite a trend since decades now. In fact, it saw a 12 per cent...

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