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Policybazaar's new spot pushes health & term life insurance

NEW DELHI: Policybazaar.com has launched its new television campaign “AapKiSideHai”. The ad campaign features Policybazaar’s brand ambassador, Akshay Kumar, highlighting the brand's promise of embracing a holistic customer-centric approach while helping to bridge the insurance protection gap in...

MAM Marketing Brands
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PhonePe readies to cash in on the IPL

NEW DELHI: Some call it the biggest advertising festival of the Asian subcontinent; others equate it with the Super Bowl of India. Amid the raining sixes, cartwheeling stumps and crowds cheering their respective teams, the Indian Premier League (IPL)  is the perfect platform that offers humungous...

MAM Marketing Brands
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Design Dereliction: Vi's new logo could have been much more than it is

NEW DELHI: A little more than two years after the Vodafone and Idea merger on 31 August 2018, the brand finally announced a new integrated brand identity for itself on Monday noon. The new brand named ‘Vi’ comes with the promise of “Together For Tomorrow”, ensuring users that the company will play...

MAM Marketing Brands
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Jeep India celebrates Ganeshotsav with a 162 feet long, 185 feet wide, Ganesha made of 122 Jeep Compass SUVs

Mumbai, September 5th 2020 - This year’s Ganesh Chaturthi festival - the pride and joy of Maharashtra was scaled down due to the pandemic and to avoid large crowds. The height of the idol for public pandals was not to exceed four feet and physical distancing would be compulsory. Despite all the...

MAM Marketing Brands
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Samarpita Samaddar joins Bumble as India PR director

KOLKATA: Former Zee Studios PR lead Samarpita Samaddar joins Bumble as India PR director. Based in Mumbai, she will lead the brand's communications strategies in India. She will be working closely with the global communications team. Samaddar drove corporate communications and outreach for the Zee...

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