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Brands and Valentine's Day campaigns 2020

MUMBAI: Love is in the air and Valentines’s day is not just an occasion for those who love to connect but also for brands to connect with their consumers. This year too, brands are leaving no stones unturned to grab customer’s attention and promote their products. Brands are trying to break the...

MAM Marketing Brands
Deloitte Global Powers of Retailing Report shows an Indian retail brand lead fastest 50 list

MUMBAI: According to the recently released 23rd edition of Deloitte Global Powers of Retailing 2020 report, the average company size of top 250 retailers has increased to US$19.0 billion in FY 2018 from US$18.1 billion in FY 2017. 

MAM Marketing Brands
Seagram puts the spotlight on women in iconic 'Men Will Be Men' campaign

MUMBAI: With the society and media & entertainment industry getting more serious about issues like inclusivity and women rights in their approach, it becomes tactical to harness campaigns that rely on very gendered aspects of one’s nature. There have been several instances of brands stepping on...

MAM Marketing Brands
Purplle to launch Shakti Mohan's 'NY Bae X Shakti'

MUMBAI:, the leading Indian online beauty and personal care company, has signed an agreement with television personality & dancepreneur Shakti Mohan to launch an exclusive make-up range. Branded as NY Bae X Shakti, this is a limited edition premium make-up range curated by Shakti...

MAM Marketing Brands

MUMBAI: No other sport generates as much excitement in India as does cricket. No other sport unites a nation of 1.3 billion more than cricket. The world’s most popular T20 cricket league – the IPL – also does the same trick, but it takes it to a different level. It splits the nation into several...

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