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Ariel's #SonsShareTheLoad is WARC's most awarded work for media excellence

Mumbai: Ariel India’s 2019 #ShareTheLoad campaign has made it to the most awarded work for Media excellence in the WARC list for the year 2020. World Advertising Research Centre (WARC) is an online marketing intelligence service that provides an independent benchmark for excellence in creativity,...

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Thomas Cook's Abraham Alapatt on looking beyond the pandemic

MUMBAI: Travel and tourism were among the first sectors to be hit in 2020, due to the outbreak of the Covid2019 pandemic and the resultant closure of borders. It has also been one of the most affected industries and probably will take the longest to revive, with both leisure and business travel...

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Bodycare Creations signs on as official partner of Punjab Kings

MUMBAI: In a testimony to the league’s immense popularity with female audiences, Indian innerwear brand Bodycare Creations has signed on as official partner of the Punjab Kings franchise in the upcoming season of the Indian Premier League (IPL) which begins on 9 April.

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Marriott Bonvoy members get closer to the action with Mumbai Indians

MUMBAI: For the second year in a row, Marriott International’s loyalty program, Marriott Bonvoy, has unveiled an exclusive series of experiences in store for its members during the upcoming cricket season. As part of its multi-year partnership with IPL franchise Mumbai Indians, Marriott Bonvoy will...

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Vivo ropes in Virat Kohli as brand ambassador

MUMBAI: Over the years, Vivo's association with the Indian Premier League (IPL) has indisputably helped the smartphone-maker connect with its consumers. To further cement its bond with the game, Vivo has named sports icon Virat Kohli, also the captain of Royal Challengers Bangalore, as its brand...

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