MAM

BARC issues RFP for playout monitoring and DB system

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2014/02/13/barc_logo_0.jpg?itok=mxu-Sgla

MUMBAI: The Broadcast Audience Research Council (BARC) appears to be reaching the final stretch of putting together its vendors for its TV ratings measurement system. Today, it issued another Request for Proposal (RFPs) - this time for Playout Monitoring and Database Systems.

BARC has stated that it could have its house in order by October 2014, and would start churning out its ratings by then.

BARC had earlier on 2 February issued the RFP for Design, Quality Control and Analytics. According to sources, about eight RFPs from national and international players have been received by BARC so far.

“In fact, we had started getting a few RFPs for Playout Monitoring and Database Systems even before we announced the RFPs,” the sources said but declined to give names of companies which have submitted their proposals so far.

The vendors for Design, Quality Control and Analytics will be responsible for designing the panel, ensuring highest standards of quality and applying correct weights and relevant statistical rigour at cell levels to generate final data for subscribers

French audience measurement company Médiamétrie, which has been named as BARC’s ratings partner, will also be BARC’s official technology partner. Médiamétrie will licence to BARC its TV metering system.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/18/shweta-madhusudhan.jpg?itok=-8yq-x-V
Drip Capital appoints Shweta Madhusudhan as global head, talent development & compensation

Digital cross-border trade finance platform Drip Capital Inc. has announced that Shweta Madhusudan has joined its leadership team as global head, talent development and compensation. The platform provides financing solutions to small and medium businesses (SMBs),

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/18/khatabook-infi.jpg?itok=PoPnmwkS
Infidigit bags SEO Mandate for Khatabook

SEO company Infidigita has won the SEO mandate for Khatabook, a Bangalore-based SaaS FinTech company. The partnership aims to help Khatabook achieve its marketing objectives via organic channels.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/18/guleria.jpg?itok=qjZQ2okg
YS Guleria resigns from Honda Motorcycle and Scooter India

Industry veteran YS Guleria has resigned from the position of director, sales and marketing, Honda Motorcycle and Scooter India (HMSI).

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/18/games24.jpg?itok=YeLbaD0t
First Partners wins communications mandate for Games24x7

First Partners has won the communications mandate for Games24x7. First Partners will be responsible for managing the brand reputation for Games24x7.

MAM Media and Advertising AD Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/18/taboola.jpg?itok=OMDHwrRo
Taboola releases readership insights for April 2022

Mumbai: Taboola, a front-runner in powering recommendations for the open web, today released the readership insights for the month of April, 2022. These insights from Taboola’s Newsroom revealed the topics of interest of Indian readers that gauged their attention. Over the last month, a huge surge...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/18/makind.jpg?itok=nW8yYzHo
Mankind Pharma launches Docflix, an OTT platform for doctors

Mumbai: The leading pharmaceutical company Mankind Pharma has announced the launch of Docflix, an OTT platform only for doctors. Along with building scientific content through the expert team of doctors, Mankind Pharma has also hired the National Institute of Design pass-outs team to ensure the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/18/arte.jpg?itok=uM2skmVq
Pidilite onboards Art-E Mediatech as digital technology partner

Mumbai: The full stack agency Art-E Mediatech has won the digital technology partner mandate for Pidilite Industries Ltd, a market leader in adhesive, industrial and construction chemicals, and art material. The partnership focuses on building a strategic and streamlined digital brand experience...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/18/blink.jpg?itok=HWzb1sBK
Blink Digital forays into NFTs and metaverse

Mumbai: Blink Digital has announced its full-fledged footing into the decentralised world that will cover metaverse, NFTs and web3 applications. The integration of virtual reality, augmented reality with social media is laying the foundation for the open and transparent ecosystem to connect and...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/17/finolex.jpg?itok=TqUsTdKN
Finolex Cables unveils a new marketing campaign

Finolex Cables Limited has announced Kartik Aaryan and Kiara Advani as its brand ambassadors along with a brand refresh and the launch of a 360-degree campaign.

MAM Media and Advertising Ad Campaigns