MAM

AntFarm raises Series-A funding from Bay Capital and Hausela Capital Partners

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2014/08/07/antfarm.jpg?itok=dCUi0rS8

MUMBAI: Looks like start-ups in India have nothing to worry as venture capitalists seem to be eager to put their faith and money in them.

AntFarm, a digital innovation company, has raised Series-A funding from Bay Capital and Hausela Capital Partners. The funds that have been raised will be channeled to reinforce the current portfolio, grow upcoming businesses in the travel space and to build new early stage ventures in the fitness, hyper-local and mobile categories.

“With more and more start-ups in India entering the billion-dollar club, AntFarm is poised to explore business opportunities in the dotcom and mobile space in high impact markets and create products which are disruptive. Over the last year, we have already made successful forays in the fashion, advertising and travel industry verticals. We are now gearing up to disrupt the multi-billion dollar health/fitness space,” said AntFarm managing director and CEO Rishi Khiani.

AntFarm has a track-record of building profitable business units in a year’s time with Stylista.com, a collaborative fashion label, and Fork Media, a native advertising platform.

AntFarm’s most recent venture, Arrive.com, is a travel discovery platform that is close to rolling out a mobile app for the East Asian market.

AntFarm follows a unique approach in jumpstarting successful businesses by putting together unique cross-functional teams led by industry veterans and entrepreneurs that work on business opportunities identified internally at AntFarm.

Hausela Capital Partners MD Piush Kumar said, “The digital landscape in India is on an exponential growth trajectory. This dynamic landscape has thrown open exciting opportunities to create new products and innovative business models. AntFarm has demonstrated its mettle with successful ventures in the digital space. They bring a unique mix of industry experience, technology expertise and entrepreneurial spirit. And, we are confident that they will be able to build successful digital business models.”

Antfarm has previously raised an angel round from Bennett Coleman & Co CEO Ravi Dhariwal and leading entrepreneur, Sanjay Kalra, who previously served as the CEO of Tech Mahindra.

Bay Capital is an independent investment management firm while Hausela Capital Partners is the investment office of Piush Kumar with the objective of funding start-ups in the digital technology space.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/16/rob_reilly.jpg?itok=eAErXxKE
McCann Worldgroup’s Rob Reilly joins WPP as global CCO

NEW DELHI: WPP has appointed outgoing McCann Worldgroup global creative chairman Rob Reilly as its global chief creative officer. Reilly will join the network in May and report to CEO Mark Reed. 

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/15/mond4.jpg?itok=9qsCGga1
How Mondelez India leveraged its partnership on broadcast for IPL 2020

NEW DELHI: There are campaigns and there are campaigns. But there are certain advertising messages which strike home like no other – they either leave a tear in the eye or have you feeling nostalgic. Some have you chuckling, others inspire you, while yet others leave you just feeling good.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/15/afc.jpg?itok=cz18giWo
AFC announces Sportradar as Official Video and Data Distribution Partner for Major AFC Competitions from 2021 to 2028

The Asian Football Confederation (AFC) today announced an official partnership with Sportradar for worldwide data and associated media rights for major AFC competitions for the cycles 2021-2024 and 2025-2028. Under the new agreement, Sportradar becomes the Official Video and Data Distribution...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/15/arunima-sangeeta.jpg?itok=Xd14yFhg
Arunima Singh named Havas Life Sorento VP - digital

NEW DELHI: Havas Life Sorento has further strengthened its leadership team with the appointment of Arunima Singh as vice president digital. In this new role, Singh will drive health digital and technology vision and strategy for the agency. She will be based in the Mumbai office. 

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/14/bhava.jpg?itok=M4Fmy45i
Do Your Thng onboards Bhavna Darira as business head

NEW DELHI: Branded content marketplace Do Your Thng (DYT) has brought on Bhavna Darira as business head. She brings with her over two decades of experience in sales, marketing and brand positioning.  Darira’s past experience is with companies like Aditya Birla Financial Services, Reliance...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/14/amanda.jpg?itok=MfVebxuO
Dentsu International integrates iProspect and Vizeum

NEW DELHI: As part of dentsu International's streamlining efforts, the agency network will integrate iProspect and Vizeum to create a new, future-focused, end-to-end global media agency under the iProspect banner.  By integrating this two award-winning agencies, dentsu brings Vizeum’s media...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/14/heamnt.jpg?itok=XGlZqVTj
CNBC Awaaz terminates Stock 20-20 host Hemant Ghai

NEW DELHI: The Network18 Group has terminated stocks editor & anchor Hemant Ghai, the co-host of Stock 20-20 which airs on its Hindi business news channel CNBC Awaaz, as a consequence of an order passed by the Securities and Exchange Board of India (SEBI) against him for violating stock market...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/14/ganesh.jpg?itok=PggZqy-Y
PEDIGREE is India’s most trusted dog food brand

PEDIGREE, a brand of MARS Petcare, has been named India’s most trusted brand in the dog food category in the 10th edition of The Brand Trust Report, India Study 2020. It also ranked 92 in the overall FMCG category.  MARS Petcare is the world’s leading pet food company, serving over 400 million pets...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/14/nitin.jpg?itok=vN76GDCw
SVG Columbus COO Nitin Sabharwal moves on

NEW DELHI: Adding to the list of exits from dentsu India, SVG Columbus COO Nitin Sabharwal has decided to move on from the agency after a stint of more than seven years.  He joined SVG Pvt Media Ltd in 2013 as SBU head for nNext, a  performance advertising platform focused on delivering consumer...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required