MAM

AntFarm raises Series-A funding from Bay Capital and Hausela Capital Partners

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2014/08/07/antfarm.jpg?itok=8LzV3dSb

MUMBAI: Looks like start-ups in India have nothing to worry as venture capitalists seem to be eager to put their faith and money in them.

AntFarm, a digital innovation company, has raised Series-A funding from Bay Capital and Hausela Capital Partners. The funds that have been raised will be channeled to reinforce the current portfolio, grow upcoming businesses in the travel space and to build new early stage ventures in the fitness, hyper-local and mobile categories.

“With more and more start-ups in India entering the billion-dollar club, AntFarm is poised to explore business opportunities in the dotcom and mobile space in high impact markets and create products which are disruptive. Over the last year, we have already made successful forays in the fashion, advertising and travel industry verticals. We are now gearing up to disrupt the multi-billion dollar health/fitness space,” said AntFarm managing director and CEO Rishi Khiani.

AntFarm has a track-record of building profitable business units in a year’s time with Stylista.com, a collaborative fashion label, and Fork Media, a native advertising platform.

AntFarm’s most recent venture, Arrive.com, is a travel discovery platform that is close to rolling out a mobile app for the East Asian market.

AntFarm follows a unique approach in jumpstarting successful businesses by putting together unique cross-functional teams led by industry veterans and entrepreneurs that work on business opportunities identified internally at AntFarm.

Hausela Capital Partners MD Piush Kumar said, “The digital landscape in India is on an exponential growth trajectory. This dynamic landscape has thrown open exciting opportunities to create new products and innovative business models. AntFarm has demonstrated its mettle with successful ventures in the digital space. They bring a unique mix of industry experience, technology expertise and entrepreneurial spirit. And, we are confident that they will be able to build successful digital business models.”

Antfarm has previously raised an angel round from Bennett Coleman & Co CEO Ravi Dhariwal and leading entrepreneur, Sanjay Kalra, who previously served as the CEO of Tech Mahindra.

Bay Capital is an independent investment management firm while Hausela Capital Partners is the investment office of Piush Kumar with the objective of funding start-ups in the digital technology space.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/23/img_23102021_164056_800_x_800_pixel.jpg?itok=ujXY_Unv
Eno partners with Facebook to build rural reach & engagement

Mumbai: GSK Consumer Healthcare’s antacid brand Eno continues to focus on driving penetration in media dark rural markets through its digital collaboration with Facebook’s geo targeting capabilities.  In driving further engagement with rural audiences, the brand has opened up a unique manner of...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/23/img_23102021_143841_800_x_800_pixel.jpg?itok=FoWJJB5n
Lintas Live bags mandate for Classic Legends

Mumbai: Digital-first creative PR agency Lintas Live has won the full-service mandate for a key brand of Classic Legends. The mandate entails managing the brand’s creative, PR and social media requirements in entirety. The agency won the business in a multi-agency pitch and the account will be...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/23/img_23102021_143126_800_x_800_pixel.jpg?itok=ry0fqZ1D
JBL says #MuteTheWorld in its latest digital campaign

Mumbai: Global audio equipment company JBL has rolled out its latest digital campaign #MuteTheWorld. The campaign aims to drive awareness around JBL’s active noise cancelling (ANC) category, which allows users to mute the world and focus on things that matter to them. Conceptualised and executed by...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/23/img_23102021_122934_800_x_800_pixel.jpg?itok=AcOGC-5Z
Livpure Sleep celebrates good sleep with quirky ad film

Mumbai: Manufacturer of water purifiers, air conditioners and an array of sleep and wellness solutions, Livpure has launched its first-ever digital ad campaign on YouTube, Facebook, and other digital platforms to promote its high-quality range of mattresses.   In line with the brand’s long-standing...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/23/hul.jpg?itok=fiJ4SDIW
HUL is top advertiser in week 41: Barc

FMCG major Hindustan Lever Ltd was the top advertiser in Broadcast Audience Research Council (Barc) week 41 (from 9-15 October) delivering ad volumes of 5025.96 (‘000s), higher than last week’s 4779.73.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/23/1.jpg?itok=ZKCoG9z1
Taproot Dentsu’s new ad for GM Fabrics is all about the 'Fabric of Home'

Highlighting what makes a space feel like home, Taproot Dentsu - a dentsuMB Company & a creative agency from the house of dentsu India, has launched a fresh campaign in association with Homegrown producers of jacquard decorative fabrics, GM Fabrics.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/23/wt.jpg?itok=BcSlAtbc
Lifestyle launches festive collection and says celebrate ‘Dil Se Diwali’

Apparel brand Lifestyle has launched an all-new festive collection for Diwali, along with a new film #DilSeDiwali, which is a celebration of unique moments with loved ones, sparked by the joy of dressing up in gorgeous festive wear.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/22/img_22102021_191346_800_x_800_pixel.jpg?itok=brgjPkkw
Madhav Sheth named president of int'l business group at realme

Mumbai: Technology brand realme has elevated realme VP and realme India, Europe and Latin America CEO Madhav Sheth to the position of VP of the international business unit. With this promotion, Sheth’s new designation would now be realme India CEO, realme VP and realme international business group...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/22/img_22102021_125621_800_x_800_pixel.jpg?itok=4aN52tCV
Meesho partners with DViO Digital for high-decibel festive campaigns

Mumbai: Creative-tech and digital-first marketing agency DViO Digital roped in as the digital creative and social media marketing partner for e-commerce platform Meesho to lead the high decibel marketing campaigns for the festive season. This partnership will see DViO Digital strategise, curate and...

MAM Media and Advertising Account

Sign up for our Newsletter

subscribe for latest stories

* indicates required