MAM

Advertising on mobiles in US shows marked increase

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2014/07/05/sepdig55_1.jpg?itok=qmJLjkbg

NEW DELHI: The mobile appears to be leading the increase in media ad spending this year, at least in the United States.

Total ad investments will jump 5.3 per cent from last year to reach $180.12 billion in 2014, according to eMarketer, which tracks such spending. 



Mobile will lead this year’s rise in total U.S. media ad spending, and advertisers will spend 83 per cent more on tablets and smartphones than they did in 2013 — an increase of just over $8 billion.

By the end of this year, mobile will represent nearly 10 per cent of all media ad spending, surpassing newspapers, magazines and radio for the first time to become the third-largest individual advertising venue, only trailing TV and desktops/laptops, projects the company. 



Though investments in TV advertising will rise just 3.3 per cent, advertisers will spend $2.19 billion more on the medium than they did in 2013, making it the second-leading category in terms of year-over-year dollar growth, according to eMarketer. 



The surge on mobile advertising is attributed to the fact that consumers are spending more time with their devices, an average of two hours 51 minutes per day this year, compared to two hours 19 minutes the year before. 



Google and Facebook lead the top American digital ad-selling companies. The category will represent 18.2 per cent of total media ad spending this year, eMarketer projects.

Google alone accounts for more than 10 per cent of all advertising spending in the U.S, and in 2016, together Google and Facebook will take a 15 per cent share of the $200 billion total media advertising market.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/21/indvswi.jpg?itok=90gd8gLf
Happy #unfriendshipday says Rohit Sharma to Keiron Pollard as he tweets out star sports’ newest campaign for the india vs west indies series

MUMBAI: Star Sports - India’s leading sports broadcaster, ropes in Rohit Sharma and Keiron Pollard for their newest campaign #FrenemiesAtPlay to promote the West Indies tour of India. Both these world-class cricketers would be seen taking a dig at each other as opponents for the upcoming clash...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/21/tiger.jpg?itok=iC4Guh6K
Emami ropes in Tiger Shroff as brand ambassador of He Magic Duo

MUMBAI: HE Magic Duo, a unique packaging innovation from the house of Emami Ltd that disrupted the fragrance industry by introducing two perfumes in one bottle early this year, has now roped in action star Tiger Shroff to tell its ‘new story’.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/21/ss.jpg?itok=e8VrbOL7
Star Sports' new campaign focuses on new fans of Premier league

MUMBAI: Star Sports – India’s leading sports broadcaster has been the home of the English Premier League, arguably the world’s greatest football league, for several years now. The Premier League has always showcased some of the best football and has one of the biggest fan bases not just in India...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/21/pixel.jpg?itok=GNv5Qc3w
Pixel Pictures produces 1000 hours of television content

MUMBAI: Pixel Pictures, one of the leading media production and content creation studios in the South Indian television industry, has successfully produced over 1000 hours of content for the television industry in 5 years.  Established with an aim to create exclusive content for the vernacular...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/20/dabang.jpg?itok=z6QdRJuf
Likee collaborates with Salman Khan Films as Digital Partner for Dabangg 3

MUMBAI: Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has partnered with Salman Khan Films (SKF) to promote Dabangg 3 as the film's Digital Partner. Dabangg 3 is one of the much-awaited movies by Salman Khan Fans, and it is expected to break box...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/20/hungama.jpg?itok=rTYFBOcD
Hungama partners with Flipkart to offer premium content experiences

MUMBAI: Hungama, India’s leading digital entertainment company, has partnered with Flipkart, India's leading e-commerce marketplace, to offer Flipkart consumers easy access to its premium services. Shoppers on Flipkart will now have the option to redeem Flipkart SuperCoins, for a premium...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/20/terrian.jpg?itok=ahTe82jz
Indian Terrain unveils digital campaign 'The Day Men Forget'

MUMBAI: India’s leading menswear brand, Indian Terrain has unveiled a new digital campaign on the occasion of International Men’s Day. Titled, ‘The Day Men Forgot’ the campaign has been conceptualized to encourage awareness of International Men’s Day among men and celebrate the ‘The Spirit of Man...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/20/katrina.jpg?itok=jZNdVKfj
Reebok launches new campaign #SheGotRee

MUMBAI: Leading fitness and lifestyle brand Reebok has unveiled its latest campaign featuring brand ambassador Katrina Kaif. The campaign, ‘She Got Ree’, is a celebration of fitness and depicts the myriad ways in which you can harness your energy and enjoy being fit no matter where you are. Through...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/20/crocs.jpg?itok=gSgPTMIE
Crocs announces Priyanka Chopra Jonas as a global brand ambassador

MUMBAI: Crocs, Inc. a global leader in innovative casual footwear for women, men and children, announced award-winning actor, activist and entrepreneur Priyanka Chopra Jonas as a global brand ambassador for the 2020 “Come As You Are” campaign. As a natural progression of the campaign, in 2020...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories