MAM

Oppo & Times ask -- What’s your Fresh Factor?

MUMBAI: The Times of India in collaboration with Oppo brings the 10th edition of the most coveted personality and talent hunt across colleges in India, Oppo Times Fresh Face 2017. The property has been a calendar event among collegians since its inception as it brings together students, from different cities, showcasing their unique talents. Celebrating a decade of this property in 2017 and taking the competition a step further this year, a new concept has been introduced – the Fresh Factor. This time around, to win applause, the candidates will not only have to make heads turn with their charming spunky personalities, but also will have to present their talent innovatively. Adding an element of excitement, candidates will be awarded extra points on virality of their performances and their influence on social media. Almost 200 audition events will be hosted across colleges; and the on-ground audition phase will witness the Oppo Times Fresh Face 2017 team chanting their new slogan – What’s your Fresh Factor?

The hunt for this edition’s fresh face is being held in phases across 11 cities, with the competition commencing in the city of Nagpur. Candidates can also apply for auditions online on the Times Fresh Face 2017 website. Oppo Times Fresh Face will host several rounds of auditions across colleges and other venues in Mumbai, Delhi, Pune, Chandigarh, Nagpur, Chennai, Kolkata, Hyderabad, Bangalore, Ahmedabad and Indore. The shortlisted candidates will then perform at the City Finales; and City winners will compete nationally at the Grand Finale, which will be hosted in Mumbai. The two winners will be awarded an Oppo Selfie Expert F1s and an international trip.

Speaking about the contest, Sanjeev Bhargava, Director, Brand TOI said, “The Times of India has always taken the lead in initiatives that help in empowering the nation, specially the youth. Oppo Times Fresh Face is one such important initiative and we are excited to celebrate a decade of success of this property with our 10th edition planned across 11 cities in India. We have the largest college audition footprint across the country; our team travels far and wide to scout for the freshest talent to bring them together at the national platform. This year we are scaling up the competition and enabling it digitally by introducing new rounds. Oppo Times Fresh Face contest has now become a platform to showcase talents in colleges; along with a means for young collegians, within each city, to interact with one another. We hope that this year as well, we can create a fun and interactive platform for students to express themselves.”

Commenting on the association, Will Yang, Brand Director, Oppo India, said that “We are thrilled to associate with Times Fresh Face once again. This is our second year in the association and have received massive response from the audience. Oppo has always struck a chord with its young consumers and is reaching out to them through the right mediums. Times Fresh Face is one such platform which give the opportunity to the youth to showcase their talent to the world”. He further added, “Oppo is reaching out to different genres which interests the youth and Fashion is one of them. Through this platform we want our audience to explore the segment and showcase their ability with Oppo F3 and take their selfie experience a notch higher by clicking gorgeous & stylish selfies & group selfies and create beautiful memories. This platform is apt for reaching out to our right set of audience.’’

Expressing his views actor and singing fame Ayushmann Khurrana said, “I am extremely honored to flag off this initiative that aims to showcase the young talent and bring out the best in them. Times Fresh Face is providing a perfect platform to the collegians to think different and present their talent with a fresh twist. I would also take this opportunity to urge the millennials to come forward and be a part of this fun and engaging contest and express themselves. If you think you have the Fresh Factor, this is the platform for you."

Oppo Times Fresh Face has become an expansive talent-pool where each year students have showcased some exceptional skills while following the theme of that edition. This year, the property hopes to scale up the participation and find a fresh take to talent.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/07/britannia.jpg?itok=d3bIk0nI
Britannia partners with Dunzo for doorstep delivery of food essentials

MUMBAI: Britannia Industries has partnered with on-demand e-commerce platform Dunzo to deliver all its products in this unprecedented situation. Customers can avail Britannia products through the Dunzo app in under an hour of ordering from the ‘Britannia Essentials’ store.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/07/popcorn.jpg?itok=h2lr6l3q
Popcorn Furniture joins hands with Good Karma for one-month campaign

MUMBAI: On World Health Day, educational furniture manufacturing company Popcorn School Furniture announced a one-month campaign focused on the mental wellbeing of the children. The campaign, launched in association with Good Karma, aims to mitigate the stress in children during the COVID-19...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/07/mcdonalds.jpg?itok=wY-0Tisd
McDonald’s India introduces a unique ‘Work from Home’ policy for its Restaurant Management Team and Frontline Crew

MUMBAI: Westlife Development Ltd that owns and operates McDonald’s Restaurants in West and South India has introduced a unique ‘Work From Home’ policy for its restaurant management teams and the frontline crew, who are unable to go to work due to the nation-wide lock down. The move is intended to...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/07/images.jpg?itok=Wd3rHCXh
DE BEERS GROUP CONTRIBUTES FUNDS ACROSS BOTSWANA AND NAMIBIA TO SUPPORT COVID-19 RESPONSE

De Beers Group today announced that it will contribute $2,500,000 across Botswana and Namibia to aid the response to the COVID-19 crisis.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/07/kan.jpg?itok=MmRTRzJY

Photo by Andre Benz on Unsplash

Consumers don’t want brands to stop advertising despite COVID-19: Kantar study

MUMBAI:  Consumers don’t want brands to stop advertising and it must not be exploitative, says Kantar's new study. Majority also believe that coronavirus must not be exploited to promote a brand.   The study seeks to gauge urban India’s sentiments, behaviours and expectations from brands during the...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/07/shoclues4.jpg?itok=2xG_uwn7
ShopClues Announces 48-hour Delivery of Essentials in Delhi & Gurgaon

MUMBAI: E-commerce marketplace ShopClues announced a quick two-day delivery of orders of essential items for its customers in Delhi and Gurgaon. The service has gone live starting today i.e. April 7, 2020. India is currently under a 21-day lockdown order by the government to combat the spread of...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/07/harkeness.jpg?itok=G3t8JzDn
Harkness Screens joins the fight against COVID-19

MUMBAI: Harkness Screens recently announced that it would be starting a number of research and development projects into ways that they could support healthcare workers, social care workers and key workers; thereby using their unique skills and broad geographical footprint. With factories in the US...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/07/SD.jpg?itok=i9kYmgsW
Tollywood Music Director Sathya announces exclusive Dubsmash challenge on ShareChat for his upcoming composed song on Covid 19 awareness

Tollywood's popular music director Sathya today announced a 5 day Dubsmash Challenge exclusively for ShareChat users to participate and record videos on his newly composed song. The newly composed song is created especially to create awareness around COVID 19 amongst its fans. The video song is...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/07/wendy.jpg?itok=h8qJ7vUz
Wendy Clark appointed as DAN global CEO

MUMBAI: Dentsu Aegis Network (DAN), headquartered in London, has announced the appointment of Wendy Clark as global CEO of Dentsu Aegis Network. This pivotal hire follows a transformational period focused on growth and scaling the business globally and builds on DAN’s objective to deliver world-...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required