MAM

Expect completely new approach to employee policies: DDB Mudra's Rita Verma

The company is ensuring its employees remain focused and calm.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/05/31/ritu.jpg?itok=MMJpOcyc

MUMBAI: The Covid2019 outbreak has pushed HR departments to the top of the priority chain. The challenge before them is to rebuild and reinvent workplaces to safeguard the lives of their employees. In an interaction with indiantelevision.com, DDB Mudra Group EVP and head HR Rita Verma highlights different measures taken to ensure a safe work environment as the country phases out of lockdown and looks forward to reopening offices.

Excerpts:

What measures have you been taking so far to relieve your employees from mental and emotional stress?

People are our most important asset and we’ve always kept their physical and mental wellbeing in mind. During this lockdown, the biggest challenge for people has been uncertainty of the situation. The key to easing emotional and physical shifts as we all go through this together is to talk openly. So we’ve been extra mindful of keeping all communication regular, honest and authentic. Every leader has been completely accessible and is actively reaching out to their teams. We invested in a mental health partner last year because we would like our people to reach their highest potential, cope with life’s curveballs and be an active member in their relationships, workplace and community at large.

Everyone is juggling their own unique personal living situation, so offering people some flexibility in work schedules and encouraging them to take time off if they feel overwhelmed has been critical. In a time like this, sometimes you don’t know what will make you feel better, so we’ve offered physical fitness sessions, virtual meditation, tips to manage stress at work and home. The idea is to help people tackle whatever roadblock they may be facing in a given week. Some of these sessions are led by external instructors, while in many cases our own people have stepped up to the plate. Take Krupa from our 22feet Tribal Worldwide team who is a certified trainer and has volunteered to run a fitness class. Things like these make a difference.

Once office resumes, how will you deal with the increased focus, and in some cases paranoia, regarding health and wellness?

For starters, we will let people decide when they’re ready to return after the government authorities declare it safe to do so. No organisation, which depends on the creativity and freedom of thought of their people, can be productive if their people show up at work anxious. We’re preparing all our offices keeping in mind sanitation and social-distancing guidelines. But all of this is when our people feel ready to return.

How are you planning to take care of employees’ psychological state when they get back to work?

By having an open dialogue with leaders, HR leads with the support of counsellors, and in general having lots of constructive conversations to ensure timely addressing of queries regarding safety and wellbeing of our people.

According to you, what will the world of HR look like after the lockdown is lifted?

HR gives importance to the health of employees and their families. Productivity matrix will be a key focus. Different functions will be analysed and their ways of working will be looked into. Re-skilling, restarting and realignment will be the newer approach.

How are you preparing to bring back your workforce once the lockdown is lifted? 

We will be phasing out the employees transition once the lockdown is lifted.  Flexibility will be given to join the office. Work-from-home will be encouraged until things start getting better.

Are there new procedures and practices that are being taken up for the betterment of employees by the HR departments?

There will be a completely new approach to employee policies. A lot of focus on their health, remote work productivity, lesser crowds in office and virtual engagements will continue. But the lens through which we will continue to look at our policies will remain and that is empathy; to come out of this as healthy and strong as possible.

What social distancing and sanitization measures are in place in your company?

Offices have been regularly sanitised even during lockdown; those practices will continue, thermal checks on all employees and visitors will be mandatory, use of sanitizers, gloves and masks will also be mandatory for everyone.

Generally, the work in the advertising industry begins late. How will you address that issue now?

Our current work-from-home situation has already instilled a lot of discipline and adoption of tools in order to make things work remotely. People are realising the benefits of this. The focus will be completely on bringing the best out of our people and therefore an increased focus on productivity of employees. Not everything is solved through a company policy alone, but largely through office culture and ours is seen in the continued good work our teams are doing. So far, we have found that common work hours are a useful way to make the most of everyone’s time.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/18/photogrid_plus_1631956688302.jpg?itok=AKkIf9eK
Neeman's unveils ReLive Knits campaign with a call for sustainability

Mumbai: Neeman's, an innovative footwear brand that uses natural, renewable and biodegradable fibre has roped in Bhumi Pednekar, Mandira Bedi, and Samantha Prabhu for its latest campaign. The campaign announces the launch of its ReLive Knits, a shoe made with 100 per cent recycled PET Bottles. The...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/18/photogrid_plus_1631950569046.jpg?itok=eg-JKS0c
HUL is top advertiser in week 36: BARC

Mumbai: Broadcast Audience Research Council (BARC) India's top-ten advertiser (across genres) list for week 36 was led by Hindustan Lever Ltd (HUL) with total ad volumes of 4750.01. Reckitt Benckiser (RB) India Ltd has secured the second position at 3620.24 ad volumes.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/18/brand_finance_20211.png?itok=h44kwrs6
World’s top 50 luxury brands lose over $7 bn in value this year: Report

Mumbai: The total value of the world’s top 50 most valuable luxury and premium brands has declined by five per cent year-on-year, according to the Brand Finance Luxury & Premium 50 2021 report. As the world grapples with the fallout from the Covid-19 pandemic, these brands witnessed a downturn...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/cadbury.jpg?itok=ro8LG6RP
Cadbury's iconic cricket ad gets a contemporary twist

MUMBAI: Confectionary giant Cadbury surprised its consumers on Friday, as it released its iconic 90’s ad - ‘Asli swaad zindagi ka’, albeit with a contemporary twist.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/photogrid_plus_1631874608702.jpg?itok=hkSK1kLO
Cholayil goes eco-friendly with Medimix soap Ganesha idols

Mumbai: Cholayil’s ayurvedic brand Medimix came up with a novel initiative to celebrate Ganesh Utsav in an eco-friendly way this year. In order to educate people and inculcate in them a sense of responsibility towards the environment, the brand carved Ganesha idols on the Medimix soap. The campaign...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/photogrid_plus_1631868829596.jpg?itok=sKY9kYsL
Indya signs Shraddha Kapoor as brand ambassador

Mumbai: High Street Essentials-owned women fashion brand Indya has signed Bollywood actor Shraddha Kapoor as its first brand ambassador. The star will be promoting its contemporary Indian ethnic wear in a variety of campaigns across media platforms, said the brand. The announcement comes with the...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/photogrid_plus_1631864283816.jpg?itok=n2TUUa6y
Umang Puri rejoins FoxyMoron as creative director

Mumbai: Zoo Media network-backed digital services agency FoxyMoron has appointed Umang Puri as creative director of the North region. He will be reporting to national creative director Dhruv Warrior. Puri has rejoined FoxyMoron from Digitas India, where he served as creative director. During his...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/photogrid_plus_1631859926780.jpg?itok=Hk0NHSao
Birla Fertility & IVF appoints Lodestar UM as its media AOR

Mumbai: Birla Fertility and IVF, a chain of fertility and IVF clinics and a part of the CK Birla Group has appointed Lodestar UM as its media agency on record (AOR). The mandate comprises TV, print, OOH, digital and radio and will be handled by Lodestar UM’s Gurugram office.

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/1.jpg?itok=EbHaabQZ
Roopam Garg elevated to CEO of dentsu X India

Dentsu India has elevated Roopam Garg to the role of dentsu X (dX) India CEO, effective immediately. He will continue to report to CEO for media South Asia Divya Karani.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required