MAM
Report on Hindi News Viewership

DLF initiates Green Diwali campaign

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/10/17/aakash%20ohri%20dlf_0.jpg?itok=rr0Zt3Lf

MUMBAI: DLF and all its properties, along with the employees and stakeholders have come together to work towards a pollution-free Diwali, initiating the green Diwali campaign.

DLF will create awareness about the negative impact of air pollution in the light of the citizens of the NCR region. The campaign which will run simultaneously across all properties of DLF including DLF5, DLF Cyber City, DLF Cyber Hub, and all the DLF malls in the region, will seek to create awareness about the issue of air pollution across both traditional and social media properties.

The campaign is closely aligned with the #Myrighttobreathe initiative and seeks to create awareness about the direct linkage of festivities to the environment. As a part of the initiative the company will be taking out posters emailers and Facebook posts highlighting our right to breathe.

DLF5 executive director Aakash Ohri said, “As responsible corporate citizens, It is our duty to address the issue of rising levels of pollution and work towards a greener, cleaner planet for our younger generations."

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/04/21.jpg?itok=Ih_0bFX_
Festive bonanza: Explore brand advocacy to generate high marketing ROI

Brand advocacy is something that has been on the marketing charts for a while now and continues to do the rounds. With the festive season setting in and the digital bug which has already bitten everyone, companies are going all gaga about their brands, their new launches, etc.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/04/19.jpg?itok=75ehm3K6
GUEST ARTICLE: Is Google’s pilot project on fantasy sports likely to alter the course of online gaming?

Fantasy sports began in 1962 with a football fantasy league. Since then, its popularity has skyrocketed, mainly due to superior connectivity, dynamic needs for social interaction, the availability of avant-garde smartphones, enhanced demographics, a spike in disposable income, and an expansion in...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/03/rahul-ishan.jpg?itok=3hxF5z2h
Lowe Lintas unveils latest campaign ‘Be Your Best You’ with Rahul Bose & Ishaan Khatter

Mumbai: HP India on Monday announced the launch of its latest range of HP Spectre laptops with a multi-film campaign. Conceptualised by Lowe Lintas Delhi, the campaign aims to appeal to professionals, both young and experienced, enticing them with the laptops’ intelligent technology and new smart...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/03/car.jpg?itok=ccu2Cyo9
Checklist you should follow for buying a car

Are you planning to buy a new car? Purchasing a car is an exciting life event. However, if you have limited knowledge of cars, the car selection and buying process can be intimidating. There are many things to consider such as the car brand, model, interiors and exteriors, driving comfort,...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/03/joy_mohanty_0.jpg?itok=rTy429Uo
Joy Mohanty joins Dentsu Creative India as chief creative officer

Mumbai: Dentsu Creative India has announced the appointment of Joy Mohanty as its chief creative officer. He will report to the company's group chief creative officer, Ajay Gahlaut. Joy will be instrumental in accelerating Dentsu Creative India’s growth trajectory in the North region. He will align...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/03/5.jpg?itok=Jzq6_Wun
Music licensing platform Hoopr.ai launches '#HarGharCreator' campaign

Hoopr.ai is looking to solve a billion-dollar problem faced by content creators and businesses every day, like discovering and licencing the right music for their videos. India’s 80 million+ creator community comprises vloggers, podcasters, gamers, filmmakers, live-streamers, and influencers...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/03/3.jpg?itok=hHHxNpfo
aha collaborates with Sprite for its new campaign featuring Keerthi Suresh

The leading regional OTT platform, aha has partnered with Sprite in a co-branded partnership that is the first of its kind in Telugu-speaking states. The partnership includes a campaign entitled "Friday Night is perfect with Sprite and aha-100 per cent Telugu Entertainment," featuring national...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/03/2.jpg?itok=186X2vTY
We have always aimed to not only grow the brand but also the e-cycle segment: Hero Cycles CMO Rachit Gupta

The unassuming bicycle has come a long way today from its humble antecedents in India. From being the go-to means of transport for the common man for decades, especially amongst the lower-income strata of society, it has seen a resurgence of sorts in recent years.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/01/myglam.jpg?itok=OGpjoyxi
MyGlamm steps aboard as make-up partner of ‘Bigg Boss season 16’

MyGlamm announced that it is joining hands with Bigg Boss as its official make-up partner. The reality show is set to return for a thrilling season 16 on Colors with the theme "Game badlega, kyunki Bigg Boss ab khud khelega."

MAM Marketing Brands