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Games24x7 signs Hrithik Roshan as the brand ambassador of RummyCircle

Mumbai: Games24x7 on Friday announced Hrithik Roshan as the brand ambassador for online skill gaming platform, RummyCircle. As part of the partnership, Roshan will be seen in multimedia campaigns by RummyCircle, spanning across TV, digital and social media platforms. 

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India fastest-growing market globally at 14.6%: dentsu Global Ad Spend Forecast report

Mumbai: Advertising expenditure in the Asia Pacific is expected to grow by 5.9 per cent, with India being the fastest-growing market globally at 14.6 per cent, followed by the US, Russia and Canada, according to dentsu's Global Ad Spend Forecast report. Digital forecast is expected to increase 9.6...

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Tech Mahindra recognised as fastest growing organisation in ‘Brand Strength’ by Brand Finance

Mumbai: Tech Mahindra, a provider of digital transformation, consulting, and business re-engineering services and solutions, has been recognised as the fastest-growing brand in brand strength amongst the top 15 IT services brands by Brand Finance, the global brand evaluation firm. Its brand value...

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Fashion & lifestyle influencers top list of influencer advertising guidelines violations: ASCI

Mumbai: The Advertising Standards Council of India (ASCI) has released a report on influencer advertising that lists brands and influencers that failed to comply with the guidelines set by the industry body for influencer advertising. Fashion and lifestyle influencers topped the list of category...

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WATConsult bags ORM & digital listening mandate for Licious

Mumbai: WATConsult, an Isobar company and hybrid digital agency from dentsu India, has won the ORM (Online Reputation Management) and digital listening mandate for D2C unicorn Licious.  The account was won following a competitive multi-agency pitch and will be serviced from the agency’s Mumbai...

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