Brands
Lux Industries Q3 profit slips to Rs 13.3 crore amid labour code costs
Board also names Prathistha Dobhal as senior management personnel
KOLKATA: Lux Industries Limited said its December-quarter earnings were weighed down by regulatory costs, even as revenues held up across key brands, management told analysts during the earnings call.
The company’s board, which met on February 14, approved unaudited standalone and consolidated results for the quarter and nine months ended December 31, 2025. Standalone total income for the third quarter stood at Rs 679.02 crore, down from Rs 784.08 crore in the preceding quarter. Profit before tax came in at Rs 19.72 crore, while net profit was Rs 13.32 crore, translating into a basic earnings per share of Rs 4.43.
Management attributed the softer quarterly performance to exceptional items worth Rs 6.11 crore. These included an incremental Rs 2.76 crore impact linked to past service costs following the notification of India’s four labour codes, alongside an exceptional income of Rs 3.35 crore from the settlement of entry tax disputes under West Bengal’s Settlement of Dispute Act, 2025.
For the nine months ended December, consolidated total income reached Rs 2,076.52 crore, with profit before tax of Rs 80.86 crore and net profit of Rs 58.82 crore. Total comprehensive income attributable to shareholders stood at Rs 117.22 crore, reflecting steadier performance over the longer period despite quarterly volatility.
Segmentally, the innerwear major’s flagship portfolio: Lux Cozi, Onn and Lux Cotts’ wool, remained the largest contributor, clocking quarterly revenue of Rs 322.67 crore. Brands such as Lux Nitro and Lyra lifted nine-month revenues in the second vertical to Rs 879 crore, while the mass-market GenX and Lux Classic labels posted quarterly revenue of Rs 55.25 crore.
The company noted that certain assets and liabilities remain unallocated across verticals pending an internal review, a factor that continues to blur segment-level profitability.
Separately, the board designated Prathistha Dobhal, currently manager–legal for vertical A, as a senior management personnel with effect from 14 February, 2026, following a recommendation by the nomination and remuneration committee.
Brands
MS Dhoni joins Cars24’s Crashfree India as Goodwill Ambassador
Cricketing legend lends his voice to the fight against road fatalities in India.
MUMBAI: MS Dhoni has traded his cricket whites for a new kind of captaincy, one that aims to save lives on India’s roads. The former India captain has been appointed Goodwill Ambassador for Crashfree India, Cars24’s national road safety initiative. The move brings one of the country’s most trusted and disciplined public figures to a cause that desperately needs both credibility and urgency.
India continues to record the highest number of traffic fatalities globally. In 2024 alone, 1,80,000 people lost their lives on Indian roads, one every three minutes. The country has roughly 1% of the world’s vehicles but accounts for 11 per cent of global road deaths. Shockingly, 66 per cent of those killed were between 18 and 34 years old, the most productive age group, and nearly 10,000 were school students. Seven in ten fatalities were linked to overspeeding.
Dhoni, known for his calm judgment under pressure, did not mince words when speaking about the issue. “A vehicle gives you freedom, but it also gives you responsibility,” he said. “On our roads, too many people still see safety as a rule to follow only when someone is watching. That mindset has cost us far too much.”
He added: “We already know what is going wrong. We know how many lives are being lost. What we need now is not more excuses. We need more responsibility, more discipline, and more respect for life.”
For Cars24, the association goes beyond a celebrity endorsement. Founder and CEO Vikram Chopra described Dhoni’s involvement as a game-changer: “His understanding of Indian roads is grounded in lived experience. He holds us to a higher standard and his involvement challenges us to push this mission further.”
Crashfree India aims to shift the national conversation on road safety from reaction to prevention, from accepting deaths as routine to treating them as the urgent failure they are. With Dhoni on board, the initiative gains a powerful, trusted voice that transcends statistics and connects directly with millions of Indians.
In a country where dangerous driving is too often mistaken for confidence, Dhoni’s message is refreshingly clear: true strength lies in control, discipline, and respect for life. When one of India’s most respected captains decides to lead this fight, the conversation suddenly becomes much harder to ignore.
The roads just got a new captain. And this time, the goal is not to win a trophy but to save lives.
