Brands
Kimchi meets kadhi as Mother’s Recipe cooks up Korean comfort at home
Digital-first video series shows how Korean flavours slip easily into Indian kitchens.
MUMBAI: When Korean cravings knock, Mother’s Recipe is answering with a desi ladle. The legacy food brand has rolled out a digital-first recipe video series that brings Korean-inspired dishes into everyday Indian kitchens, promising global flavour without the fuss of unfamiliar tools, ingredients or marathon prep sessions.
The new series leans into a simple insight: curiosity around Korean food is high, but confidence in cooking it at home often isn’t. As Korean flavours continue to dominate menus, screens and social feeds, many home cooks are looking for a starting point that feels familiar. Mother’s Recipe steps into that gap, showing how a few trusted sauces can recreate much-loved flavours while keeping the process quick, approachable and rewarding.
Anchored in the idea “MOM-FU: Maa ka pyaar in a Korean avatar”, the campaign features five recipes designed to demystify Korean-style cooking. The line-up includes Korean Spicy Paneer, Korean Spicy Noodles, Korean Bibimbap, Korean Fried Rice and Korean Veg Dakgalbi, each adapted for Indian kitchens and busy routines.
The videos spotlight how familiar pantry staples do the heavy lifting. Korean Spicy Paneer is prepared using soya bean sauce, garlic chilli sauce and red chilli sauce. Korean Spicy Noodles combine desi Szechwan sauce, green chilli sauce, soya bean sauce and chilli vinegar, while Korean Bibimbap relies on chilli vinegar and soya bean sauce for its signature balance. Korean Fried Rice and Korean Veg Dakgalbi follow the same philosophy, recreating Korean-style comfort with ingredients that are easy to find and simple to use.
Each recipe is broken down into clear, confidence-boosting steps, aimed at first-timers as much as seasoned home cooks. The focus stays firmly on ease, showing that experimenting with global flavours does not have to mean complicated cooking or long hours in the kitchen.
Speaking about the thinking behind the series, Mother’s Recipe executive director Sanjana Desai said home cooking is evolving along with taste. She noted that while care has always been at the heart of cooking, younger consumers are increasingly eager to explore global cuisines at home. Korean food, she added, is a natural fit for this curiosity, and the series aims to make those flavours simpler to try using familiar sauces, without taking away from the joy of cooking.
The campaign will be amplified across digital platforms through short-form videos and social-first storytelling, supported by high-quality visuals and recipe-led content designed for food, lifestyle and culture-focused media. Rather than shouting about novelty, the narrative stays grounded in everyday cooking moments and the small thrill of trying something new at home.
With this digital-first push, Mother’s Recipe continues to balance tradition with changing tastes, inviting consumers to bring Korean-inspired flavours to the table in a way that feels less like a culinary leap and more like a natural next step in the home kitchen.
Brands
KPMG names Gary Wingrove as global chairman and CEO from October
Record Gmada bids signal rising demand as Rs 1,000 crore bet reshapes Tricity skyline
MUMBAI: KPMG has chosen continuity with a forward tilt. The firm has announced that Gary Wingrove will take over as global chairman and CEO of KPMG International, beginning a four year term from 1 October 2026. Currently serving as global chief operating officer, Wingrove steps into the top role after being nominated by the global board and elected by the global council.
A KPMG veteran with over 25 years at the firm, Wingrove has been closely involved in shaping its recent trajectory. As global COO, he has helped drive the firm’s Collective Strategy, focusing on operational integration, global investments and the steady expansion of the KPMG Delivery Network. He has also been at the forefront of KPMG’s digital push, including the rollout of AI enabled solutions across its global operations.
Before his global role, Wingrove served as CEO of KPMG Australia for nearly a decade, where he led a period of strong growth, almost doubling revenue, profitability and headcount while steering a cultural reset.
He succeeds Bill Thomas, who has led KPMG since 2017 and will work alongside Wingrove over the next six months to ensure a smooth transition.
Thomas leaves behind a firm that looks markedly different from when he took charge. Under his leadership, KPMG’s global revenues have risen by 55 per cent, and its workforce has expanded to more than 276,000 people. He also unified the network of member firms under the Collective Strategy, aligning priorities and strengthening governance.
His tenure saw heavy investment in technology and partnerships, with alliances spanning Microsoft, Google Cloud, SAP, Oracle and ServiceNow. These collaborations, along with platforms like KPMG Clara, have helped the firm scale its AI-led offerings and sharpen its competitive edge.
Beyond growth, Thomas also pushed improvements in audit quality and sustainability. Initiatives such as a multiyear global sustainability strategy and the Our Impact Plan have aimed to embed long term thinking into the firm’s operations and client services.
For Wingrove, the brief is clear but evolving. He has signalled a focus on agility, deep expertise and technology driven solutions as clients navigate an increasingly complex business landscape. He also emphasised KPMG’s identity as a people first organisation, supported by technology and unified through its global network.
The timing of the leadership change comes as KPMG continues to grow, reporting a 5.1 per cent rise in global revenue in FY25, with gains across tax and legal, audit and advisory services. Growth was recorded across all regions, despite a challenging macro environment.
As Wingrove prepares to take charge, the firm appears set on a familiar path with a sharper digital edge. Same playbook, perhaps, but with a renewed focus on speed, scale and smarter solutions.
