Brands
JSW Steel January output slips 2 per cent amid maintenance shutdowns
India plants stay resilient while Ohio shutdown drags consolidated volumes
MUMBAI: JSW Steel’s consolidated crude steel production edged down 2 per cent year on year in January 2026, reflecting planned maintenance shutdowns in India and the United States rather than any slowdown in demand.
The company produced 24.75 lakh tonnes during the month, compared with 25.18 lakh tonnes a year earlier. Indian operations remained steady, delivering 24.58 lakh tonnes, slightly above last year’s 24.52 lakh tonnes, despite ongoing upgrades at the Vijayanagar plant in Karnataka.
Blast Furnace 3 at Vijayanagar, the country’s largest single-location steel facility with a capacity of 17.5 mtpa, has been offline since September 2025 for expansion work. As a result, capacity utilisation at Indian plants stood at 85 per cent; excluding the idled furnace, utilisation rose to a robust 93 per cent.
In contrast, output at JSW’s Ohio facility in the US fell sharply, sliding 74 per cent year on year to 0.17 lakh tonnes. Production was curtailed by a planned caster upgrade shutdown from mid-December 2025 until January 11, 2026.
JSW Steel, the $23 billion flagship of the OP Jindal Group, is pressing ahead with expansion plans. Domestic capacity currently stands at 34.2 mtpa, with global capacity at 35.7 mtpa. The company aims to lift total capacity to 48.9 mtpa over the next four years.
The steelmaker is also doubling down on decarbonisation. Ranked number one globally in the steel sector in the S&P Global Corporate Sustainability Assessment 2025, JSW targets a 42 per cent cut in carbon emissions by 2030 and net-zero status by 2050, with a goal to run entirely on renewable energy by the end of the decade.
Brands
Wellbeing Nutrition ropes in Malavika Mohanan as brand ambassador
Actor fronts Marine Collagen and Skin Fuel Glutathione portfolio.
MUMBAI: Malavika Mohanan just became the face of inner glow because when your skincare starts in the bottle instead of the jar, even beauty gets a glow-up from the inside out. Wellbeing Nutrition has appointed acclaimed actor Malavika Mohanan as brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. The move signals a deliberate shift in the Indian ingestible beauty segment from surface-level routines to foundation-level nutrition that supports skin health from within.
The campaign positions collagen as the essential “beauty protein” that maintains elasticity and firmness, with daily supplementation reframed as a consistent ritual rather than a quick cosmetic fix. It aims to simplify the science behind collagen and build awareness around long-term skin nourishment.
Wellbeing Nutrition co-founder Saurabh Kapoor said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1 per cent of it every year in the late 20s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation.”
Malavika Mohanan added, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta.”
The Korean Marine Collagen uses nano-hydrolyzed peptides for better bioavailability, while Skin Fuel Glutathione complements the inside-out approach. The portfolio targets structure, brightness and resilience over time, backed by clinical research.
The ambassador announcement kicks off a broader collagen-focused roadmap for the brand, with planned innovations across formats and functional blends.
In an era where beauty routines are getting deeper than skin, Wellbeing Nutrition isn’t just selling supplements, it’s selling the quiet power of feeding your glow from the inside, one daily scoop at a time.
