Brands
Infinix names ITZY’s Yuna global brand ambassador
K-pop star fronts NOTE 60 SERIES launch, aligning with Joy Tech philosophy.
MUMBAI: Infinix just recruited K-pop royalty, because when Yuna joins the squad, even smartphones start hitting high notes. Infinix Mobility has appointed Yuna of ITZY as its first-ever global brand ambassador, coinciding with the global debut of the Note 60 Series flagship smartphones. The partnership embodies the brand’s “Joy Tech, Beyond Limits” philosophy, celebrating confidence, individuality, and fearless self-expression.
Yuna, the youngest member of the K-pop group ITZY, brings her vibrant energy and boundary-breaking spirit to the role. Known for her discipline, self-discovery, and continuous reinvention across music and acting, she mirrors Infinix’s commitment to empowering young users through creative, joyful technology.
Yuna said, “I am so excited to reach out to my fans in a new way as Infinix’s Global Brand Ambassador. I’ve always believed that life should be filled with joy and the courage to show the world who you truly are. It’s been amazing to see how Infinix shares that same energy.”
Infinix Mobility CMO TT Liu added, “Partnering with Yuna accelerates our mission to deliver a fun, cutting-edge mobile experience to young fans globally. Guided by Joy Tech, Infinix moves beyond talking about how advanced a phone is, to telling stories about how technology creates joy.”
The collaboration marks Infinix’s strategic push into the premium smartphone segment with the Note 60 Series, positioning the brand as a catalyst for self-expression among tech-savvy youth. By blending Yuna’s infectious charisma with flagship innovation, Infinix is crafting a narrative that resonates far beyond specs turning devices into platforms for bold, joyful stories.
In a market where youth demand both performance and personality, Infinix isn’t just launching phones, it’s launching a movement, one high-note ambassador at a time.
Brands
Robin Thadathil named chief human resources officer at P&G India
Insider steps up as CHRO, bringing 16 years of global HR leadership
SINGAPORE: Procter & Gamble has named Robin Thadathil as its new chief human resources officer, effective 1 April, marking a smooth internal transition at one of the country’s largest FMCG players.
Thadathil succeeds PM Srinivas, stepping into the role after more than 16 years within the company. A seasoned insider, he has built a career that stretches across Asia and the United States, with a steady rise through some of P&G’s most complex HR assignments.
Most recently, he served as senior director human resources, based in Singapore, where he led HR for the company’s site and country cluster spanning Malaysia, Singapore and Vietnam. Before that, he was human resources director for the club and Amazon teams and the Seattle site, overseeing a business worth over $8 billion and partnering closely with senior leadership.
His earlier stints include managing director human resources for supply chain and manufacturing plants in Indonesia, where he led large teams across hair care and fabric care operations, and regional HR leader for product supply in south east asia, managing talent and organisational strategy across multiple markets.
Thadathil’s journey at P&G began in Singapore, where he held roles such as associate manager, asia HR operations and HR business partner across Asean markets, steadily building expertise in talent management, compensation strategy and organisational design.
Educated at Nanyang Technological University, where he earned both his engineering degree and a master’s in international political economy, Thadathil brings a blend of analytical rigour and global perspective to his new role.
He takes on the role at a time when Procter & Gamble continues to strengthen its presence in India.
