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Hyundai EXTER rolls out Drive to Shine campaign across India
TVC celebrates everyday milestones, targeting youth and families nationwide
GURUGRAM: Hyundai Motor India Limited has unveiled a nationwide media campaign for its compact SUV, the Hyundai EXTER, as it looks to deepen its connect with Indian consumers.
Built around the tagline Drive to Shine, the new television commercial leans into the idea of celebrating everyday “golden moments” across generations. The film uses a warm, visual narrative to show how the EXTER fits seamlessly into the lives of young professionals, families and individuals, positioning it as both aspirational and accessible.
The campaign underscores the car’s youthful and contemporary identity while broadening its appeal beyond a single demographic. By blending emotion with relatability, Hyundai is aiming to make the EXTER feel less like a product and more like a companion in life’s milestones.
Commenting on the campaign, Hyundai Motor India Limited head of marketing Virat Khullar said, “The new Hyundai EXTER represents the spirit of a new India, confident, aspirational and unafraid to carve its own path. Through the new campaign, we are celebrating everyday golden moments that bring generations together and reflect the pride people take in their journeys.”
The media rollout is extensive, spanning television, digital, connected TV, radio and performance platforms. On television, the campaign will secure high visibility across Hindi and regional general entertainment, movie and news channels, with added focus during the ongoing election season.
Digital is where Hyundai is stepping on the accelerator. The campaign taps into the buzz around the Indian Premier League, leveraging cricketers’ channels and short-form content to drive engagement. OTT platforms and connected TV further extend reach, supported by audience retargeting and programmatic campaigns aimed at high-intent car buyers.
With this multi-layered push, Hyundai is not just advertising a car but building a narrative around aspiration and everyday pride. The EXTER, it seems, is being positioned as more than mobility, it is a statement of how India wants to move forward.
Brands
Hyundai Creta Summer Edition launched with new tech upgrades
Popular mid-size SUV gets enhanced features across multiple variants.
MUMBAI: Hyundai has turned up the heat on its bestseller by making the Creta even cooler for the summer. Hyundai Motor India Limited (HMIL) has introduced CRETA Summer Edition variants, packed with new technology and convenience features across select trims. The updates aim to make premium features more accessible while reinforcing the Creta’s position as the undisputed leader in the mid-size SUV segment.
The Summer Edition brings meaningful upgrades including a 26.03 cm (10.25-inch) Multi Display Digital Cluster, Surround View Monitor (SVM), Blind-spot View Monitor (BVM), Dashcam, Quad Beam LED headlamps, and other comfort enhancements such as smart key, push-button start, and rear window sunshade.
Hyundai Motor India Limited national sales head Sunil Moolchandani said, “The Hyundai Creta is not just a product, it is a legacy. With more than 1.4 million customers and annual sales exceeding 2 lakh units in FY 2025-26, it continues to dominate the mid-size SUV segment since its launch in 2015. These Summer Edition variants reflect our commitment to making advanced technology and comfort more accessible.”
Key Feature Additions by Variant:
- EX & EX(O) Summer Edition: Smart Key, Push Button Start, LED lighting package, Rear Camera, and Rear Window Sunshade (on EX(O)).
- S(O) & S(O) Knight Summer Edition: Dashcam with multiple recording modes including Driving, Emergency, Vacation, and On-Demand Video.
- SX & SX Premium Summer Edition: 10.25-inch Digital Cluster, Dashcam, Surround View Monitor, Blind-spot View Monitor, and Front Parking Sensors (on SX Premium).
The Dashcam allows instant video downloads to mobile devices via a dedicated app, adding an extra layer of safety and convenience.
Pricing for the Creta Summer Edition variants (ex-showroom, Rs) starts from Rs 12,05,900 for the EX petrol MT and goes up to Rs 17,88,900 for the SX Premium diesel MT.
With these thoughtful upgrades, Hyundai continues to evolve the Creta to meet the changing expectations of Indian SUV buyers blending style, safety, and smart technology in one refreshing package. Perfect timing for the summer drive season.
