MAM
How to Reduce Two-Wheeler Insurance Premium
Paying for bike insurance is non-negotiable, but paying extra year after year often comes down to habit. Most riders renew on autopilot, keep add-ons they no longer need, and accept the insured value shown on screen without thinking. A smarter renewal takes only a few minutes and can bring your premium down while keeping the protection you actually rely on.
In this article, you will explore the shared simple, proven ways to lower premiums while keeping essential protection intact.
Know What Drives Cost in 2 Wheeler Insurance
In 2 wheeler insurance, the premium is shaped by two big decisions: what you want covered, and how you choose to share the risk.
Split Liability and Damage Cover in Your Mind
Think of your policy in two parts. One part is liability, which deals with legal responsibility. The other part is protection for your own bike. Premium differences usually come from the choices you make for your bike’s protection, not from the mandatory legal portion.
Set a Sensible Insured Value
The insured value influences both what you pay and what you can receive if there’s a total loss claim. If you set it unrealistically high, you may end up paying more than you should. If you set it too low, you might save a little now, but regret it when you need the payout.
Remove Add-Ons You Do Not Need
Add-ons are useful when they match your situation, but they can quietly inflate the price when they do not. Before renewing, ask yourself what you genuinely need for your riding pattern and parking situation. For many Indian riders, this is where meaningful savings show up.
Choose a Cover That Fits Your Bike and Riding
The cheapest plan is not always the best deal, and the most expensive plan is not automatically the safest.
Use Third-Party Bike Insurance Wisely
Third-party bike insurance is the legal minimum and covers injury, death, or property damage you cause to others. If your bike is older, you ride less, and you are comfortable paying for minor repairs yourself, a third-party-only plan can be a sensible way to keep costs lower.
Add Own-Damage Cover When the Risk Is Real
If you commute daily, park on the street, or ride in heavy monsoon conditions, consider adding own-damage cover. This is the part that protects your bike against common real-world risks, such as accidents, theft, and certain types of damage.
Consider a Long-Term 2-Wheeler Policy
A long-term 2-wheeler policy can work well if you dislike frequent renewals or worry about missing the due date. Fewer renewals also means fewer chances of accidental lapses. It is not about one-size-fits-all, but it can be convenient for riders who prefer stability.
Reduce Premium at Renewal without Cutting Protection
These steps are simple, but they make a visible difference when applied consistently.
Protect Your No Claim Bonus
If you have had a claim-free year, your No Claim Bonus becomes one of the most valuable cost-reducers at renewal. For small, manageable repairs, consider whether paying from your pocket is smarter than losing the benefit. Save claims for incidents that would genuinely strain your budget.
Choose a Deductible You Can Live with
A voluntary deductible is your choice to pay a part of any claim amount yourself. Opting for it can reduce premiums, but only select an amount you can comfortably pay if something goes wrong. If the deductible feels painful, it defeats the purpose.
Compare Like for Like with a Premium Calculator
A premium calculator is most useful when you compare options fairly. Many riders compare two quotes that are not even for the same product. Once you shortlist, read the policy wording for exclusions that matter to your bike, especially those related to wear and tear, consumables, and treatment of accessories.
Keep Details Accurate and Renew on Time
Small errors can create hassles, and late renewals can break continuity benefits. Keep your registration details up to date, declare modifications and accessories properly, and renew before expiry. It is boring admin, but it protects your benefits and avoids unnecessary friction later.
Conclusion
Reducing your two-wheeler insurance premium is mostly about making smarter choices, not cutting coverage. Review your insured value, keep add-ons only when they serve a real purpose, preserve your claim-free benefit, and use a premium calculator to compare like-for-like. With that approach, you spend less while staying meaningfully covered on Indian roads.
MAM
India’s financial sector spent less on TV ads in 2025 but flooded the internet
Banks, insurers and lenders cut tv ads as digital jumps, LIC and Muthoot lead tv and Axis Bank tops online
MUMBAI: India’s banking, financial services and insurance sector, one of the most prolific advertisers in the country, delivered a split verdict on media in 2025. It spent less on television, held its nerve in print, turned up the volume on radio and deluged the internet with a ferocity that left every other medium looking pedestrian. The picture that emerges from TAM AdEx’s cross-media report for the BFSI sector is of an industry in transition, still wedded to the news bulletin but increasingly seduced by the algorithm.
Television: a retreat with caveats
TV ad volumes for the BFSI sector fell 16 per cent in 2025 compared with 2024, a sharp reversal after two years of consistent growth that had pushed volumes 16 per cent above 2021 levels by 2023 and a further 7 per cent higher by 2024. Within 2025 itself, the drop was concentrated in the middle of the year: the second and third quarters saw ad volumes slide 35 per cent each against the first quarter, with a partial recovery of 13 per cent in the fourth.
The retreat did not reshuffle the deck. Life insurance retained first place among TV categories with 19 per cent of ad volumes, mortgage loans held second with 16 per cent, and the top ten categories together accounted for 82 per cent of all BFSI television advertising. The dominance of news channels was equally pronounced: news claimed 68 per cent of ad volumes, general entertainment channels a distant 14 per cent and movies 12 per cent. Together, news and GEC captured 82 per cent of the sector’s television spend. News bulletins alone took 48 per cent of programme-genre volumes, with feature films second at 12 per cent. Prime time, between 6pm and 11pm, drew 34 per cent of ad volumes, followed by afternoon at 22 per cent and morning at 20 per cent. A full 82 per cent of all ads ran between 20 and 40 seconds.
Life Insurance Corporation of India was the sector’s biggest TV spender with 11 per cent of ad volumes. Muthoot Financial Enterprises came second with 9 per cent, followed by National Payments Corporation of India at 6 per cent, Tata AIG General Insurance at 5 per cent and State Bank of India at 5 per cent. The top ten advertisers together accounted for 51 per cent of total TV volumes. Three names were new to the top ten in 2025: Tata AIG General Insurance, IIFL Finance and Tata Capital. At brand level, Muthoot Finance Loan Against Gold led with 9 per cent share, Tata AIG Health Insurance entered the top ten for the first time, and the top ten brands together contributed 35 per cent of ad volumes.
Print: the long climb continues
Print told a different story. Ad space for the BFSI sector has grown every year since 2021, rising 16 per cent in 2022, 30 per cent in 2023, 51 per cent in 2024 and 64 per cent in 2025, all measured against a 2021 baseline. Within 2025, ad space was flat in the second quarter but surged 46 per cent in the third and 33 per cent in the fourth compared with the first. Life insurance led print categories with 21 per cent of ad space, followed by mutual funds and banking services and products at 13 per cent each, and corporate financial institutes at 11 per cent. The top ten categories together took 82 per cent of print ad space. LIC led print advertisers with 6 per cent share, and the top ten together covered just 19 per cent of ad space, a reflection of how fragmented print spending remains. Three new entrants joined the top ten in 2025, with Billion Brains Garage Ventures the only exclusive presence not seen in 2024’s list. In the top ten brands, LIC dominated with a 2 per cent share, while Nippon India Mutual Fund rose to third position from fourth in 2024. English accounted for 62 per cent of print ad space, Hindi for 20 per cent. Business and finance publications took 59 per cent of the genre split. The south zone led regional spending with 33 per cent of print ad space, Bangalore topping that zone, while New Delhi and Mumbai were the leading cities nationally.
Radio: louder than ever
Radio ad volumes for the BFSI sector have climbed steadily, rising 12 per cent above 2021 levels in 2023, 36 per cent in 2024 and 45 per cent in 2025. The quarterly pattern within 2025 was volatile: a sharp drop of 43 per cent in the second quarter and 42 per cent in the third, followed by a near-full recovery in the fourth. Life insurance led radio categories with 22 per cent of volumes, banking services and products second at 14 per cent and corporate NBFCs third at 11 per cent. LIC of India held its position as the leading radio advertiser with 20 per cent of ad volumes; the top ten radio advertisers together covered 69 per cent. Muthoot Financial Enterprises led radio brands with 10 per cent share, five of the top ten brands belonged to LIC alone, and SBI Mutual Fund made a remarkable leap to fifth position from 272nd in 2024. Evening and morning time-bands together captured 84 per cent of radio ad volumes, with evenings at 44 per cent and mornings at 40 per cent. Maharashtra was the leading state for radio BFSI advertising with 18 per cent share; Maharashtra, Gujarat and Uttar Pradesh together accounted for 43 per cent.
Digital: the five-times surge
If one number defines the 2025 BFSI advertising story, it is five. Digital ad impressions for the sector multiplied fivefold between 2021 and 2025, having already doubled in 2023 and doubled again in 2024 before the 2025 leap. Within the year, impressions dipped 19 per cent in the second quarter and 12 per cent in the third before recovering 8 per cent above the first quarter by the fourth. Banking services and products led digital categories with 27 per cent of impressions, life insurance and credit cards tied at 19 per cent each, and securities and sharebroking organisations fell from first place in 2024 to fourth in 2025. Axis Bank was the runaway leader among digital advertisers with 12 per cent of impressions, followed by ICICI Bank at 9 per cent, IDFC First Bank at 7 per cent and Kotak Mahindra Bank at 6 per cent. The top ten digital advertisers covered 59 per cent of impressions, and seven of them were new entrants compared with 2024, signalling rapid churn in the digital spending hierarchy. At brand level, Axis Bank led with 9 per cent, ICICI HPCL Super Saver Credit Card vaulted to third place from 921st in 2024, and six of the top ten digital brands were new to the list. Programmatic buying accounted for 91 per cent of all digital BFSI transactions; combined with ad networks, it captured 96 per cent.
The data from TAM AdEx paints the portrait of a sector that still believes in the power of the television news bulletin to sell insurance to the masses, but increasingly knows that the next generation of borrowers, investors and cardholders is scrolling, not watching. The race is now on to reach them before the algorithm serves up someone else’s loan offer first.
